Salicia Cavalcanti
Great Toronto Area,ON
Summary
Experienced Marketing Professional with a proven track record in Consulting, utility, and retail industries. Seeking a challenging role as Market Analyst to contribute on strategic insights, creative initiatives, and technical expertise in executing corporate strategies.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Programs Lead
Solink (Technology)
06.2022 - Current
- Provide recommendations and friendly reporting to stakeholders based on performance, Market Research and Surveys
- Weekly follow-up lead report for the sales team
- 20+ emails per month sent out in HubSpot including nurture and ABM campaigns
- 5+ Campaigns created in HubSpot and monitored per month
- 30+ lists created in HubSpot per month applying all the varieties of filters and segmentation
- Build and coordinate with web developers and manage campaign landing pages
- Provide recommendations to create market segmentation and help define and drive the marketing strategy for online and offline campaigns
- Helped generate $30k+ in revenue from Marketing Leads
- Management of the partner lifecycle and partner segmentation
- Provide direction and recommendations on the gifting portal Postal.io for sales teams and partners
- Stay current with new technologies and developments in digital marketing
- Work collaboratively with designers, content writers, business development, and other team members
- Assist with website driven by Google Analytics
- Main platforms used are the HubSpot platform and Unbounce.
Marketing Program Specialist
LendCare (Financial)
12.2021 - 05.2022
- Coordinating trade shows and events
- Provide recommendations and friendly reporting to stakeholders based on Market Research and Surveys
- Help define and drive the marketing strategy for online and offline campaigns
- Develop and manage the Marketing team reporting dashboard
- Manage all growth and retention email marketing campaigns to LendCare’s partner base
- Provide recommendations, expertise, and management of LendCare’s Martech solutions
- Management of the partner lifecycle and partner segmentation
- Coordinate with web developers and build and manage campaign landing pages
- Provide direction and recommendations on printed collateral for sales teams and partners
- Evaluate market conditions and competitor data
- Stay current with new technologies and developments in digital marketing
- Work collaboratively with designers, content writers, business development, and other team members
- Assist with website driven by Google Analytics
- Create campaigns to generate leads using the HubSpot platform.
Marketing and Commercial Strategy Manager
Kurier Technology (Law Tech)
08.2015 - 08.2019
- Coordinating 32 to 35 five events per year nationwide
- Attended regular meetings with the board of directors
- Managed social media and website including touchpoints with clients, A/B testing, web design acknowledgement
- Managed every touchpoint with clients and made campaigns as per demand analyzing communications opportunities
- Managed Kurier Loyalty Program consisted of 1300 clients and clients/products lifecycle
- Created surveys and provided recommendations according to responses
- Created 4 Sales Channels monitored (Inside Sale, Field Sale, Partners and Customers Development)
- Managed Ads (SEO, Adwords, Analytics, Facebook Ads), Inbound Marketing (automation), social media, and Chat
- Managed Dynamics CRM and Power BI
- Managed yearly budget.
Education
Marketing Research & Analytics Post Graduate Certificate -
Centennial College
Toronto, Canada01.2021
Business Foundation Diploma -
Centennial College
Toronto, Canada01.2020
Marketing and Integrated Communication Post Graduate Diploma -
University Presbyterian Mackenzie
São Paulo, Brazil01.2011
Social Communication Bachelor’s -
Salgado de Oliveira University
Recife, Brazil01.2004
Skills
- Proficient in Adobe (Photoshop and Illustrator), Prezi, RD Station, Unbounce, Apollo Intent Data, Lucidchart, Google Adwords, and Analytics, Facebook Ads, Shotcut
- Experience managing advertising agencies, budgets, and creating campaigns
- Developed and implemented marketing strategies, contributing to the achievement of business goals
- Coordinated tradeshows and corporate events, showcasing strong event management skills
- Managing market research and surveys compiling information and creating insightful recommendations
- Analyzed data from 1200 monthly active users, guiding marketing and sales teams
- Increased engagement and new product/service adoption by 2x based on data-driven recommendations
- Certified in Tableau, SAS, and Environics, with a strong command of various marketing tools and platforms
- Proficient in Microsoft Dynamics CRM, HubSpot CRM, Power Point, Power BI, Excel and the basics of Power Query
- Led the customer success project at Kurier Technology, increasing profitability by 120% in one year
- Strong customer service skills with a passion for enhancing client experience
- Excellent written and oral communication skills, comfortable speaking to diverse audiences
- Digital savvy and solution-focused marketing professional with extensive experience in planning, designing, and implementing marketing materials
Accomplishments
- Achieved 15% through effectively leading a new industry email marketing campaign with the contribution of the sales team.
- Achieved 56% more conversion by introducing the gift platform Postal.io to all three sales teams; SMB, Enterprise and Partners, plus the Customer Success team.
- Documented and resolved the list import process which led to 0% of hard bounce.
Certification
- Triblio ABM Fundamentals: Orchestration
- HubSpot Academy Email Marketing
- HubSpot Academy Digital Marketing
- HubSpot Marketing Software
- SEMRUSH Certified
References
Available upon request.
Languages
Portuguese
Native or Bilingual
Volunteer work, HubSpot certificates, Led the gift platform @Solink
- @Fraternity without Border I play the event coordinator role in promoting and raising funds for the respective programs; Garden of Butterflies, Act Madagascar, and Ubuntu.
- I pride myself on taking the initiative and concluding the Email Marketing, Digital Marketing, HubSpot Marketing Software, and Behavioral Events certificates.
- Postal.io certificated and led the platform @Solink.
Timeline
Marketing Programs Lead
Solink (Technology)
06.2022 - Current
Marketing Program Specialist
LendCare (Financial)
12.2021 - 05.2022
Marketing and Commercial Strategy Manager
Kurier Technology (Law Tech)
08.2015 - 08.2019
Marketing Research & Analytics Post Graduate Certificate -
Centennial College
Business Foundation Diploma -
Centennial College
Marketing and Integrated Communication Post Graduate Diploma -
University Presbyterian Mackenzie
Social Communication Bachelor’s -
Salgado de Oliveira University
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