Saleh H

• Conducted full-funnel marketing plans of online-sales channels for small businesses (SMBs), CEOs/founders, HR and business managers across different industry verticals.
  
• Strategic decision-making to roadmap client’s journey tactical eCommerce performance measurable goals and co-create/manage the right solutions for respective business revenue plan strategy analysing web traffic-driving online direct marketing initiatives.
  
• Provided insight into eCommerce, CPG merchandising plans, guidelines, inventory management, and content stakeholders, through regular competitive analysis and deep dives into the order fulfillment and inventory management performance metrics.
  
• Collaborated with clients on their media plans and campaign plans, Training in creatives and building a digital marketing strategy through client audits of online sales and marketing activities for customer success.
  
• Maintained and built a book of 9 – 17 client experience on HubSpot, developing relationships and supporting customer from start to close as the ‘face’ via MS Teams as first point of contact for the clients.
  
• Gained an in-depth understanding of partners' (Amazon, eBay, Walmart, Shopify) business goals in their respective markets, offering educated insights and recommendations to clients about improving online-distribution channels.
  
• Conducted structured walkthroughs session with stakeholders by using agile methodologies for managing projects to support a post-sales cycle project pipeline of SMBs.
  
• Performed process optimization by introducing marketing automation, sales distribution, and shipping strategy efficiencies with the latest industry trends.
  
• Analyzed by breaking down the product and cross-category management information and search engine optimization (SEO) best practices for clients in an eCommerce environment.

• Performed driving traffic using marketing strategies and partnerships to drive revenue through subscriptions to PFM solutions.
• Analyzed user conversion monitoring MixPanel, proactively identifying opportunities for optimization and performance growth initiatives for revenue generation through paid subscriptions.
• Collaborated with cross-functional Teams to Align demand inputs and ensure timely decisions using Atlassian Jira tracking, leading to on-time delivery of products, and ensuring seamless implementation and user education of Plaid API and ongoing support from partners.
• Articulated the unique value proposition towards ideal client profiles (ICPs) segments and benefits of our Fintech app to potential partners through compelling copy and tailored grant proposals for public funding sources.
• Lifecycle marketing, starting from mobile app download, sign-up, bank account connected, & subscription.
• Supported adoption of Airtable against Monday.com as internal management review and checklists for marketing process. Through the documentation drove the Campaign Conversion Rate Optimization (CRO) base and Email Campaign development base.
• Implementation of review management system across google play and apple store.
• Designed marketing strategy for product launch of the ‘Savings Challenge’ building website landing pages and marketing assets according to design standards across multiple channels and in-app customer touchpoints.
• Setting up GTM tag and conversion tracking events in GA4 and implementation for MarTech tools.
• Helped instrumenting conversion points by optimizing user funnels for go-to-market strategy via paid media – SEM (TOFU & MOFU – traffic), display (retargeting), social-media (Meta and LinkedIn) CPC campaigns results to build market presence.
• Cultivated relationships with users to conduct panel surveys and workshops to collect customer feedback.
• Measured and report the performance of SendGrid HTML email marketing campaigns and client satisfaction surveys to assess against goals that will help us define (e.g. ROI and KPIs).

• Managed communication across tickets MS Planner, administration governance, data management, internal and external reporting and analysis to support customer activities via Dynamics 365.
• Involved with management for duration of projects via MS Project to supporting timeline, workload planning, and coordination.
• Liaised and coordination of consumer and syndicated research contract logistics with third-party vendors and external partners.
• Supported documentation with health care and government data records with Power BI, data gathering & sorting; through Visio to produce reports, updating research, develop briefs notes, slides, & fact sheets.
• Collection multiple public and private sources including ZoomInfo to in the conducting research query data interpretation in MS Excel (VBA, Look ups, pivot tables and other advanced formulas).
• Supported client services workshop and collaborated with customer and research contractors.
• Engaged in close collaboration with the sales department circulate conference memos, fostering the advancement of business goals, schedules and technical updates.