Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
PROJECTS/SPECIAL EVENTS
Generic

Sal Farrauto

Hamilton

Summary

An experienced veteran of Facility Event Sales, details, and effective customer service. Dynamic sales and marketing leader with a proven track record resulting in increased revenues through innovative strategies and strong relationship development with clients. A skilled communicator and team leader, adept at fostering partnerships to achieve business growth.

Overview

2026
2026
years of professional experience

Work History

Director of Sales and Marketing

Michelangelo Events and Conference Centre
2012 - Current
  • Responsible for sales and marketing, finalizing details, and effective customer service for clients including corporate, trade shows, weddings, dinners, receptions, etc.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Increased sales revenue by 25% by implementing innovative marketing strategies and fostering strong relationships with clients. Built relationships with customers and community to establish long-term business growth.


Manager of Corporate Development

Hamilton Entertainment and Convention Facilities Inc. (Managed and Operated Copps Coliseum, Hamilton Convention Centre and Hamilton Place Theatre)
2010 - 2011


  • Responsible for Sales and Servicing of the Corporate Boxes, Rinkboard and Arena Signage, Event Related Promotions at Copps Coliseum.
  • Primary Liaison between Client and All Arena Services, ie. ticketing, food and beverage services, etc.. Prospecting and Client Development of Leads.
  • Established new business relationships with strategic partners, expanding market reach and increasing brand visibility.

Hospitality Programming and Sales Manager

Hamilton Entertainment and Convention Facilities Inc. (Managed and Operated Copps Coliseum, Hamilton Convention Centre, Hamilton Place Theatre)
1991 - 2010
  • Hired, trained and managed Sales Team responsible for all convention, trade and consumer show, hospitality, amateur sporting and special national and international special events for the 3 HECFI facilities.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Worked closely with Operations, Events, Food and Beverage, Box Office and Finance Departments to coordinate and ensure effective delivery of contracted services for clients.


Sales Manager-Hamilton Convention Centre

Hamilton Entertainment and Convention Facilities Inc. (Managed and Operated Copps Coliseum, Hamilton Convention Centre and Hamilton Place Theatre)
1989 - 1991

Sales Executive-Hamilton Convention Centre

Hamilton Entertainment and Convention Facilities Inc. (Managed and Operated Copps Coliseum, Hamilton Convention Centre and Hamilton Place Theatre)
1986 - 1989

Education

Bachelor of Commerce - Marketing And International Business

McMaster University
Hamilton

Facility Management School -

Oglebay National Training Centre
Wheeling, West Virginia

Crestcom Canada-Leadership Training Program

Skills

  • Sales Presentations/Closing
  • Partnership/Relationship Development
  • Revenue Growth
  • Team Leader
  • Effective Communicator
  • Positive Attitude

Accomplishments

    Canadian Society of Association Executives (CSAE) John Griner Award-Business Member of the year for Across Canada 1988

    Tourism Hamilton Outstanding Long-Service Recognition Award 2008

Timeline

Director of Sales and Marketing

Michelangelo Events and Conference Centre
2012 - Current

Manager of Corporate Development

Hamilton Entertainment and Convention Facilities Inc. (Managed and Operated Copps Coliseum, Hamilton Convention Centre and Hamilton Place Theatre)
2010 - 2011

Hospitality Programming and Sales Manager

Hamilton Entertainment and Convention Facilities Inc. (Managed and Operated Copps Coliseum, Hamilton Convention Centre, Hamilton Place Theatre)
1991 - 2010

Sales Manager-Hamilton Convention Centre

Hamilton Entertainment and Convention Facilities Inc. (Managed and Operated Copps Coliseum, Hamilton Convention Centre and Hamilton Place Theatre)
1989 - 1991

Sales Executive-Hamilton Convention Centre

Hamilton Entertainment and Convention Facilities Inc. (Managed and Operated Copps Coliseum, Hamilton Convention Centre and Hamilton Place Theatre)
1986 - 1989

Bachelor of Commerce - Marketing And International Business

McMaster University

Facility Management School -

Oglebay National Training Centre

Crestcom Canada-Leadership Training Program

PROJECTS/SPECIAL EVENTS

Played lead role or assisted in attracting/producing the following events resulting in millions of dollars in revenues for HECFI and economic impact for the City of Hamilton:


SPORTING/CULTURAL/SPECIAL EVENTS:


1991, 2007 Canadian Brier Curling Championships

1991, 1993, 1995, 1997, 2011 Country Music Week and Awards

1993, 1998, 2002 Canadian Figure Skating Championships

1994 World Basketball Championships

1995, 1996, 1997, 1999, 2001 Juno Awards

1996 Canadian Precision Figure Skating Championships

1996 World Curling championships

1996 CFL Grey Cup

1997 International Skating Union Champion Series Finals

2001 International Women's Hockey TSN challenge-Canada vs. USA

2003 World Cycling Championships

2004 ISU Four Continents Figure Skating Competition

2006 BMO Skate Canada Synchronized Skating Championships


MAJOR CONVENTIONS:


Canadian Country Music Association

Canadian Chamber of Commerce

Canadian Hockey Association

Canadian Society of Association Executives- Co-Chair for 2 Conferences

Ontario Association of chiefs of Police

Crime Stoppers International


Also worked with numerous Local, National, and International Corporations










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Sal Farrauto