SAKINA ANVERALI
Vancouver,Canada
Summary
Partnership development representative with extensive experience in lead generation and relationship management at Palette Skills. Proficient in CRM systems and social media marketing, consistently achieving individual OKRs and enhancing brand visibility. Demonstrated ability in cross-functional collaboration to drive organizational performance, and implement effective partnership-building strategies.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Partnership Development Representative
Palette Skills
Remote, Canada
07.2024 - Current
- Researched and identified target markets, developed strategies, and implemented plans for generating qualified leads.
- Engaged with prospects through cold calling, emailing, and social media outreach.
- Developed and maintained relationships with employer partners in the industry.
- Utilized CRM tools such as HubSpot to effectively track and manage the partnerships pipeline.
- Attended career fairs, conferences, and exhibitions to spread Palette's brand in the ecosystem and prospect relevant leads.
- Successfully achieved individual OKRs, proposed new initiatives such as a quarterly newsletter, and worked cross-functionally with other teams to achieve organizational OKRs.
Co-Founder | Marketing Executive
The Good Times
Vancouver, Canada
01.2023 - Current
- Drive brand growth & strategic partnerships with visionary marketing tactics that significantly expand the customer base.
- Pioneering marketing strategies and digital transformations via social media channels to elevate market position.
- Meticulously enhanced campaign analytics using MailChimp to boost engagement and efficiency.
- Spearheaded a digital marketing overhaul through content creation, enhancing brand visibility and engagement via Instagram & TikTok reels.
Personal Banking Associate
BMO Bank of Montreal
Vancouver, Canada
05.2023 - 06.2024
- Supported operational activities (e.g., inventory management, escalated service requests, following up on customer applications, filing, opening, and closing activities).
- Boosted branch results by addressing customer needs and integrating promotions.
- Assisted customers in understanding banking products, improving their satisfaction.
- Analyzed customer interactions to tailor banking advice, enhancing service delivery.
Writer - Travel & Adventure
For Love of Writers
Remote, Canada
03.2023 - 11.2023
- Boosted readership by consistently producing well-researched, 500+ word articles.
- Enhanced content quality through effective teamwork with editors on article refinement.
- Introduced fresh, engaging travel narratives to capture diverse reader interests.
- Elevated audience growth by integrating SEO best practices into article creation.
Sales Advisor
Warby Parker
Vancouver, Canada
09.2022 - 12.2022
- Used active listening and relationship-building skills to assess customer needs, build rapport, and connect with viable solutions.
- Boosted store UPT score to a record high in October 2022 through innovative sales methods.
- Developed and implemented sales strategies that increased add-on purchases by 61%.
- Excitedly surpassed daily sales goals by 80%, enhancing customer satisfaction and store performance.
Restaurant & Events Assistant
Vancouver Alpen Club
Vancouver, Canada
04.2021 - 12.2021
- Engaged in administrative tasks such as bookkeeping and monthly inventory management.
- Handled merchant accounts for UberEats, DoorDash, and SkipTheDishes to track sales metrics and respond to customer reviews.
- Managed food takeout and delivery orders for the restaurant through the Lightspeed POS system.
- Analyzed sales data from online platforms to enhance marketing strategies.
- Mentored staff, fostering a collaborative and skilled workplace environment.
Marketing Intern
Virtual Info Systems Pvt. Ltd
Mumbai, India
07.2020 - 12.2020
- Boosted brand visibility by strategically enhancing SEO and content performance.
- Pioneered innovative content strategies to elevate brand engagement across platforms.
- Partnered with teams to align project goals, ensuring consistent brand messaging.
- Meticulously edited content, elevating quality and coherence for marketing campaigns.
- Synthesized market research to tailor content, enhancing brand reach and engagement.
Social Media Marketing & Communications Intern
Be Dauntless Foundation
New Delhi, India
05.2020 - 07.2020
- Suggested improvements to enhance the customer experience on social platforms and internal processes.
- Pioneered content strategies for boosting user engagement across multiple social platforms.
- Optimized website content, improving clarity and the visitor experience.
- Forecasted digital trends, steering content development to elevate brand presence.
Content Intern
Zomato Media Pvt. Ltd
Dubai, UAE
04.2019 - 06.2019
- Brainstormed, researched, and contributed content ideas that appealed to the target audience.
- Boosted the app's restaurant listings by leading effective market research and cold calling.
- Enhanced content quality through meticulous editing and proofreading for Zomato.
- Eagerly tackled urgent writing tasks, ensuring timely updates to Zomato's platform.
- Supported the team in cross-departmental collaboration to optimize content delivery timelines.
Education
Post Degree Diploma - Project Management
Douglas College
New Westminster, BC12.2022
Post Degree Diploma - International Business Management
Douglas College
New Westminster, BC12.2021
Bachelor's - Business Administration
Symbiosis Centre for Management Studies
Pune, India06.2020
CBSE Board XII - Commerce
Delhi Private School
Sharjah, UAE04.2017
Skills
- Email marketing
- Content creation
- WordPress
- Canva
- MS Office and G Suite
- Relationship building
- Communication skills
- Problem solving
- Social media marketing
- Teamwork and collaboration
- Partnership development
- Market research
- Lead generation
- Networking skills
- Project management
- CRM management
Languages
English
Native/ Bilingual
Hindi
Native/ Bilingual
Gujarati
Native/ Bilingual
French
Limited
Certification
- Canadian Investment Funds Course | Issued February, 2024
- Serving It Right | Issued April, 2021
- People Management | Issued July, 2020
- Integrated Marketing Communications | Issued May, 2020
- Intercultural Management | Issued May, 2020
Timeline
Partnership Development Representative
Palette Skills
07.2024 - Current
Personal Banking Associate
BMO Bank of Montreal
05.2023 - 06.2024
Writer - Travel & Adventure
For Love of Writers
03.2023 - 11.2023
Co-Founder | Marketing Executive
The Good Times
01.2023 - Current
Sales Advisor
Warby Parker
09.2022 - 12.2022
Restaurant & Events Assistant
Vancouver Alpen Club
04.2021 - 12.2021
Marketing Intern
Virtual Info Systems Pvt. Ltd
07.2020 - 12.2020
Social Media Marketing & Communications Intern
Be Dauntless Foundation
05.2020 - 07.2020
Content Intern
Zomato Media Pvt. Ltd
04.2019 - 06.2019
Post Degree Diploma - Project Management
Douglas College
Post Degree Diploma - International Business Management
Douglas College
Bachelor's - Business Administration
Symbiosis Centre for Management Studies
CBSE Board XII - Commerce
Delhi Private School
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