Google certified web analytics enthusiast with experience in digital space
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
Walmart Canada
Mississauga, ON
10.2024 - Current
Implemented new strategies to improve click-through rates and conversion.
Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
Increased brand visibility by developing and implementing data-driven digital marketing strategies.
Digital Experience Analyst
Walmart Canada
Toronto, Canada
04.2023 - 09.2024
Lead analyst for Walmart seasonal events, analyzing page & sku performance, customer behavior, and delivering actionable insights to internal stakeholders to consistently enhance the customer experience
Conducted in-depth analysis of online user shopping behavior using session replay and journey flow in order to boost NPS
Gathered and analyzed data from diverse sources (Adobe Analytics, Quantum, Looker, etc.), to enhance customer browsing and site experiences
Developed various reports and databases to monitor the performance of all seasonal events, simplifying the strategy for next year's asset placements
Conducted post-mortem / audits on overall, web and app pages to ensure all actions were accurately tracked in Adobe, Quantum, and Looker
Web Analyst
Unigrity Solutions
Toronto, Canada
02.2022 - 04.2023
Produce week after week, month to month and quarterly reports connecting with results in view of the information examination for various audiences
Worked multiple data structures and sources to perform complex data manipulation using advance data extraction and analytical tools and techniques
Displayed an understanding of the connection between business operations and analytics to support business strategies and solutions
Facilitated on gathering complex business requirements by defining the business problem, identifying data requirements, and isolating data elements
Junior Web Analyst
Nordia
04.2020 - 01.2022
Interacting with the developers to communicate the defects using Jira, actively participating in replicating the bugs and performing the regression testing
Interacting with the development, configuration and operations team to ensure the quality if requirements meet user expectations
Used Visualization tools to present complex data structures in understandable and actionable forms
Analyzed different requirements and providing the end user with insights
Senior Associate - Research & Digital Marketing at Google Operations Center (GOC)Senior Associate - Research & Digital Marketing at Google Operations Center (GOC)
Senior Associate - Research & Digital marketing at Google Operations Center (GOC)Senior Associate - Research & Digital marketing at Google Operations Center (GOC)