Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Timeline
Generic

Sahra Safi

Summary

Creative and detail-oriented UI/UX Designer with a background in graphic design, intranet development, and freelance design. Currently working as an Intranet Graphic Designer at CIBC, specializing in designing and structuring corporate intranet experiences. Passionate about user-centered design, with expertise in wireframing, prototyping, and interface design for web and mobile applications.

Overview

6
6
years of professional experience

Work History

Intranet Designer

CIBC
02.2023 - Current
  • Led the design and implementation of dashboard and card web parts to enhance intranet user engagement.
  • Redesigned homepage news layout, optimizing regional news delivery to target specific audiences and improve visibility.
  • Designed and maintained the CIBC corporate intranet, ensuring intuitive user experiences through structured content and visually engaging layouts.
  • Created high-fidelity mockups, wireframes, and interactive prototypes to enhance internal communication platforms.
  • Developed UI components, animations, web parts and icons to improve user engagement within the corporate intranet and Workplace by Meta.
  • Conducted user research and gathered feedback to refine and optimize intranet navigation and content flow.
  • Collaborated with stakeholders, developers, and business partners to align designs with corporate branding and accessibility standards.
  • Designed and edited videos, GIFs, and digital publications to support internal communications.

UX / UI Designer

Self Employed
06.2019 - 04.2022
  • Designed and developed user-friendly web solutions for various clients, optimizing digital experiences for increased engagement.
  • Led the redesign of Girls E Mentorship's online platform, improving usability and accessibility for young women seeking mentorship.
  • Conducted user research and implemented UI/UX enhancements to increase engagement and streamline navigation for non-profit and small business platform.
  • Designed branding and marketing assets for multiple clients, ensuring cohesive visual identities across digital platforms.
  • Created interactive prototypes and wireframes to help clients visualize and refine digital experiences before development.

Education

Post-Degree Certificate - User Experience Design

University of Toronto
Toronto, ON

Bachelor of Arts - Graphic Design

Ocad University
Toronto, ON

Skills

  • UI/UX Design: Wireframing, Prototyping, User Research, Usability Testing, Interaction Design
  • Design Tools: Figma, Adobe XD, Sketch, InVision, Photoshop, Illustrator, InDesign, After Effects
  • Front-End Knowledge: HTML, CSS, JavaScript (basic understanding)
  • Other: Design Systems, Accessibility Standards, Motion Design, Branding

Websites

Accomplishments

  • Led a SharePoint redesign initiative, enhancing user accessibility and improving navigation for thousands of employees.
  • Developed interactive prototypes for corporate tools, increasing employee engagement and reducing navigation issues.
  • Designed a component library for the intranet to maintain consistency and efficiency across all internal platforms.
  • Spearheaded homepage news layout improvements, increasing user engagement with regional news content.
  • Successfully improved user engagement and accessibility for Girls E Mentorship, increasing digital interactions and program participation.

Languages

English
Native or Bilingual

Timeline

Intranet Designer

CIBC
02.2023 - Current

UX / UI Designer

Self Employed
06.2019 - 04.2022

Post-Degree Certificate - User Experience Design

University of Toronto

Bachelor of Arts - Graphic Design

Ocad University

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Sahra Safi