Sahil Garg
Affiliate Marketing & Performance UA Specialist | Driving Scalable Growth For Brands & Agencies
TORONTO,ON
Summary
Experienced leader in affiliate and performance marketing with over a decade of expertise in iGaming, eCommerce, and ad tech industries. Proven track record of expanding affiliate programs, optimizing partner ROI, and managing advertiser relationships exceeding $1M. Skilled at driving growth, ensuring regulatory compliance in diverse markets, and executing data-driven campaigns in global regions including Canada, LATAM, and Asia. Proficient in Salesforce, Google Analytics, and various affiliate platforms. Extensive network established through participation in industry events such as Affiliate World and iGaming Next.
Overview
14
14
years of professional experience
2023
2023
years of post-secondary education
5
5
Certifications
3
3
Languages
Work History
Partnerships Lead
AdsReverb Digital Pvt. Ltd.
05.2024 - Current
- Managed and optimized 50+ iGaming and eCommerce affiliate accounts, generating $1M+ in revenue with 90% partner retention.
- Negotiated high-margin media deals with affiliates and SSPs, increasing overall traffic volume by 25%.
- Used Salesforce to streamline onboarding for new affiliates, reducing time-to-launch by 20%.
- Represented the company at Affiliate World, building partnerships to expand traffic sources and diversify reach.
- Launched performance-based incentive structures for key affiliates, boosting conversions by 18% QoQ.
- Recruited and onboarded 10+ new affiliate partners across regulated markets, adhering to compliance protocols.
Senior Manager, Ad Sales & Client Strategy
DotStark Technologies LLP
07.2023 - 06.2024
- Led cross-channel acquisition campaigns and optimized sales pipeline for 20+ enterprise clients.
- Built customized strategies for affiliate and direct clients, boosting retention by 20%.
- Developed creative promotional materials and data-driven pitch decks to support partner growth.
- Coordinated with internal analytics team to deliver bi-weekly KPI reports and optimize ROI for top affiliates.
- Monitored regulatory changes and adapted campaign messaging to stay compliant in North American markets.
Senior Manager, Advertiser Growth (iGaming)
Aylo
11.2021 - 10.2023
- Managed a $500K+ ad spend portfolio of 40+ iGaming affiliates and advertisers; secured 80% renewal rates.
- Negotiated competitive agreements and expansion deals in 5 new markets, including LATAM.
- Delivered weekly and monthly performance reports with actionable insights using Google Analytics and Excel.
- Collaborated with compliance and creative teams to ensure regulatory alignment and brand consistency.
- Built segmented affiliate communication plans, improving engagement on seasonal promos by 35%.
- Piloted cross-promotional campaigns with top-tier affiliates, resulting in a 22% spike in first-time depositors.
Manager, Digital Ad Sales
Express Alley
11.2018 - 11.2021
- Closed $1M+ in digital ad deals, onboarding 10+ new gaming affiliates and publishers.
- Grew media inventory by 30% through strong publisher relations and contract execution.
- Conducted ongoing performance reviews to optimize CTRs and partner revenue.
Manager, Media Planning & Publisher Partnerships
Affle
10.2016 - 09.2018
- Scaled affiliate performance by expanding ad placements 25% across multiple campaigns.
- Managed partner communications and ensured campaign compliance and delivery SLAs.
- Build the Performance vertical from scratch and scaled it to $1M / Month in revenues over the span of 2 years.
Assistant Manager, Publisher Development
IIRS Soft
02.2011 - 09.2016
- Initiated and scaled early affiliate partner programs, expanding media inventory by 20%.
- Supported strategic growth for B2B and IT advertisers via long-term publisher development.
Education
MBA - Marketing & Advertising
Symbiosis Institute of Management Studies
04-2014
Bachelor of Science - Computer Science
Punjab Technical University
05.2001 - 01.2010
Skills
Affiliate marketing management
iGaming marketing optimization
ROI optimization strategy
Compliance-focused contract negotiation
Data-driven performance evaluation
Publisher partnership management
Cross-team communication
Data interpretation expertise
Teamwork and collaboration
Certification
Google Ads Measurement Certification, 01/01/22
Timeline
Partnerships Lead
AdsReverb Digital Pvt. Ltd.
05.2024 - Current
Senior Manager, Ad Sales & Client Strategy
DotStark Technologies LLP
07.2023 - 06.2024
Senior Manager, Advertiser Growth (iGaming)
Aylo
11.2021 - 10.2023
Manager, Digital Ad Sales
Express Alley
11.2018 - 11.2021
Manager, Media Planning & Publisher Partnerships
Affle
10.2016 - 09.2018
Assistant Manager, Publisher Development
IIRS Soft
02.2011 - 09.2016
Bachelor of Science - Computer Science
Punjab Technical University
05.2001 - 01.2010
MBA - Marketing & Advertising
Symbiosis Institute of Management Studies