Hi, I’m
Sahil Garg
Toronto,Ontario
Judge a man by his questions rather than his answers.
Voltaire
Summary
Dynamic and results-oriented Business Development Manager with over 10 years of expertise in Digital Marketing, Programmatic Advertising, Ad sales, Affiliate Management and Media Buying. Proven ability to foster strong client relationships and lead cross-functional teams to achieve exceptional results. Acknowledged for introducing innovative campaign optimization methods and establishing strategic partnerships. A true enthusiast of driving business growth and shaping the digital marketing landscape.
Overview
13
years of professional experience
Work History
MindgeekToronto, Ontario
Business Development Manager
11.2021 - Current
Job overview
- Successfully drove client acquisition efforts, securing new partnerships with leading businesses interested in advertising on the Traffic Junky Network (in house DSP for Mindgeek).
- Skillfully oversaw top-tier accounts in FMCG, igaming, Ecommerce and entertainment with collective monthly ad-spends portfolio exceeding $1 Million. Implemented strategic optimizations that maximized advertising campaign performance, delivering outstanding ROI for our valued clients.
- Cultivated strong, long-lasting relationships with key clients, ensuring high levels of satisfaction and client retention.
- Achieved the distinction of being recognized as the Top Performer on the Sales Team in 2022, accomplishing this milestone within my first year of employment.
- Collaborate closely with the Marketing Science and Campaign Analytics team to gain in-depth insights into current campaign performance and data. Utilize data mining techniques to identify untapped opportunities and implement strategies that will lead to enhanced performance for our clients.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
Express AlleyGurgaon
Business Development Manager
07.2018 - 09.2021
Job overview
- Successfully managed and nurtured key partnerships with prominent Ecommerce and Fintech clients, driving their growth and satisfaction.
- Led and mentored a high-performing team of 10+ marketers, fostering a collaborative and results-driven work environment.
- Effectively managed a diverse portfolio valued at over $1 million, ensuring optimal returns on investments for clients.
- Spearheaded engagement and acquisition efforts of SSPs, Publishers, and App developers for the Mobil-Ad Network platform, expanding its reach and capabilities.
- Proactively identified and onboarded supply partners to meet the evolving demands of clients and maintain a competitive edge in the market.
- Skillfully prepared media schedules, developed impactful media strategies, and researched new media opportunities to maximize client exposure and impact.
- Devised and executed campaign-specific optimization strategies, resulting in exceptional delivery performance and higher returns for clients.
Affle Holdings, India
Manager
10.2016 - 07.2018
Job overview
- Played a key role as an expert Publisher Development Manager, leading the charge in acquiring and nurturing new Publisher and supply partners.
- Skillfully managed a diverse client base of 20+ partners across various verticals, ensuring their needs were met and expectations exceeded.
- Successfully overseen a robust portfolio exceeding $500,000, diligently optimizing performance to achieve outstanding results for clients.
- Spearheaded productive client meetings, understanding project needs and professional requirements, and devising tailored strategies for enhanced client success.
- Collaborated closely with the team to deliver budgetary goals, leveraging expertise in programmatic channels such as DSPs, exchanges, Affiliates, and Direct publishers.
- Engaged in insightful discussions to ascertain marketing needs, ultimately optimizing strategies for both short- and long-term campaigns.
- Cultivated and nurtured relationships with large Affiliate partners, Supply Side partners, and Individual publishers, expanding the network's reach and influence.
IIRS SoftChandigarh
Assistant Manager
02.2011 - 10.2016
Job overview
- Proposal Creation: Preparing compelling and persuasive proposals tailored to meet the specific needs of potential clients in the IT industry. This involves understanding their requirements and presenting suitable solutions
- Bidding on Projects: Actively participating in online platforms, such as freelance websites and bidding portals, to bid on IT service projects that align with the company's expertise and capabilities.
- Lead Generation: Identifying and generating leads through online research, networking, and communication channels to expand the client base and opportunities for IT service projects.
- Pricing Strategy: Formulating competitive pricing strategies for IT services to secure projects while ensuring profitability for the company.
Education
Symbiosis Institute of Management StudiesMaharashtra, India
MBA from Digital Advertising
04.2014
Punjab Technical UnivertisityPunjab, India
B-tech from Computer Science and Technology
05.2010
Skills
- Revenue Generation
- Business Development
- Affiliate Management
- Media Planning
- Client Servicing
- Account Management
- Programmatic Ad Operations
- User Acquisition
- Product Knowledge:
- Exchange and DSP: MGID, Intango, Richpush, Propeller, Tabulla, Traffic Junky, Exo click
- MMP’s: Appsflyer, Adjust, Branch, Adsense
- TMP’s: Trackier, Cake, Hasoffers, Offerdesk, Affise
Languages
English
Hindi
Punjabi
References
Reference:
Available on request
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Business Development Manager
Mindgeek
11.2021 - Current
Business Development Manager
Express Alley
07.2018 - 09.2021
Manager
Affle Holdings
10.2016 - 07.2018
Assistant Manager
IIRS Soft
02.2011 - 10.2016
Symbiosis Institute of Management Studies
MBA from Digital Advertising
Punjab Technical Univertisity
B-tech from Computer Science and Technology
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