Summary
Overview
Work History
Education
Skills
Timeline
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Sahar Forouzanfar

Cypress,CA

Summary

As a dynamic marketing leader with six years of experience, I specialize in igniting customer-centric campaigns and innovative brand initiatives. My expertise spans SMS marketing, loyalty programs, CRM, and digital engagement, where I consistently deliver impactful results. I thrive in managing cross-functional teams and executing growth-driven strategies, all while fostering creativity and collaboration.

Overview

6
6
years of professional experience

Work History

Lifecycle + CRM Marketing Manager

Lettuce Grow
05.2021 - Current
  • Growing Lettuce Grow's successful SMS program from ground up, accruing 40,000+ SMS subscribers and gaining recognition as a finalist for Attentive's "Best of Text" award.
  • Drove over $2.2 million in revenue through SMS promotions and personalized campaigns within the first year of implementation, contributing significantly to overall sales growth,
  • Ensured compliance with data privacy regulations, such as GDPR, and built trust with customers through transparent SMS opt-in processes,
  • Generated over $5.4 million in revenue through email campaigns within the first year, with $3.8 million (70%) from campaigns and $1.6 million (30%) from flows, contributing substantially to overall sales growth, with a 25% increase in email revenue compared to the previous year.
  • Leading a dynamic team and overseeing all lifecycle marketing campaigns, including email, SMS, in-app messaging, and drip campaigns.
  • Spearheaded the launch of new products by collaborating with cross-functional teams to create comprehensive marketing plans.

Digital Marketing Assistant Manager

Yoshinoya America
05.2020 - 05.2021
    • Led strategic development of the Yoshinoya Loyalty App, achieving outstanding results: Earned 4.2-star ratings across app stores with 8.2k reviews and grew user base to 252K, driving significant app engagement and brand loyalty, resulting in a remarkable 4.2% sales boost through effective app utilization.
    • Successfully launched Dispatch with Postmates, Uber Eats, and DoorDash as exclusive delivery providers, ensuring seamless and efficient service for customers.
    • Implemented segmented lists for notifications and promotions, boosting open rates by 15% across email and in-app messaging for the Yoshinoya loyalty app.
    • Collaborated with cross-functional teams on integrated marketing campaigns, maximizing reach and impact.
    • Implemented A/B testing strategies on various digital assets like landing pages or email copy to improve overall conversion rate.
    • Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.

Social Media Manager

Yoshinoya America
05.2018 - 05.2020
  • Successfully launched Yoshinoya's online ordering mobile app, coordinating efforts across departments for a seamless system-wide implementation
  • Implemented engaging social media campaigns, surpassing performance goals and driving substantial follower growth
  • Led influencer marketing and ad campaigns, enhancing digital presence and expanding market reach.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Developed and managed content calendars for each platform: Instagram, LinkedIn, Facebook, and Twitter to establish timely and relevant posts.

Social Media Coordinator

Zentap
02.2018 - 05.2018
  • Integrated and managed Hootsuite as a service for 500+ realtor business pages.
  • Educated clients on social media best practices, including proper use of hashtags, post formatting, and platform-specific features.
  • Developed a strong online presence for clients through targeted social media strategies tailored to their unique needs.
  • Created the content calendar for all clients across multiple social media channels.
  • Improved sales packages and promotions to effectively target new clients.
  • Created social media content with consistent content and tone.

Education

Bachelor of Arts in Communication - Communications

University of California, Davis
Davis, CA
05.2017

Associate of Arts - Economics

Bakersfield College
Bakersfield, CA
05.2015

Skills

    • Email and SMS Marketing Strategy
    • Quantitative Analysis KPI Performance Tracking
    • Campaign Development
    • Proficient in Klaviyo, Tableau, Google Analytics
      • Proficient in Helium10
      • Proficient in Asana Project Management
      • Shopify Expertise
      • Proficient in Attentive and Twilio SMS Marketing Tools

Timeline

Lifecycle + CRM Marketing Manager

Lettuce Grow
05.2021 - Current

Digital Marketing Assistant Manager

Yoshinoya America
05.2020 - 05.2021

Social Media Manager

Yoshinoya America
05.2018 - 05.2020

Social Media Coordinator

Zentap
02.2018 - 05.2018

Bachelor of Arts in Communication - Communications

University of California, Davis

Associate of Arts - Economics

Bakersfield College

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Sahar Forouzanfar