Sahana Srikandarajah
Toronto,ON
Summary
Results-driven Project Coordinator and Digital Marketing Consultant with over 5 years of experience in program management, strategic marketing, and team leadership. Skilled in managing projects, developing marketing strategies, fostering stakeholder relationships, and leveraging data analytics to optimize outcomes. Proven ability to lead teams, engage clients, and execute campaigns that align with organizational goals.
Overview
6
6
years of professional experience
Work History
Leader In Residence
Longo Centre for Entrepreneurship, Humber Polytechnic
Toronto, ON
07.2024 - Current
- Lead interactive workshops that drive engagement, and foster collaboration among students.
- Design and develop tailored programs that align with student needs and entrepreneurial objectives.
- Cultivate relationships with stakeholders to enhance participation and broaden outreach.
- Track and analyze data to measure program impact, and inform continuous improvements.
- Provide one-on-one mentorship, guiding students through their entrepreneurial development.
- Contribute to program success by offering ongoing support to meet key objectives.
Project Coordinator & Digital Marketing Consultant
IDEA Mississauga
Mississauga, Ontario
10.2020 - 06.2024
- Led the Digital Main Street program, ensuring alignment with strategic goals, developing detailed project plans, schedules, and budgets.
- Developed and executed marketing strategies for IDEA Mississauga programs (Starter Company, My Main Street, Digital Main Street, Summer Company), including website content, social media (organic and paid), print collateral, and community outreach.
- Managed and mentored a team of six, recruiting and training a total of eight team members to achieve program objectives.
- Provided one-on-one digital marketing consultation to over 75 small businesses in Mississauga, helping them optimize their online presence and marketing strategies.
- Cultivated relationships with five BIAs and key stakeholders, increasing program awareness and engagement.
- Utilized HubSpot to track and report on program performance, making data-driven decisions to optimize strategies.
- Facilitated five marketing webinars with 80 to 100 attendees, leading to increased program sign-ups.
Digital Marketing Intern
Coffee Meets Bagel
12.2020 - 06.2021
- Managed social media strategy for Instagram (850K followers), Facebook, Twitter, and LinkedIn, driving engagement, and brand awareness.
- Analyzed campaign performance using Sprout Social and Meltwater, optimizing strategies based on insights.
- Maintained community engagement through regular interactions, and managed brand partnerships.
Digital Marketing and Communications Assistant
Centre for Entrepreneurship
Toronto, Ontario
11.2019 - 09.2020
- Developed digital marketing strategies for over 2,500 students to increase awareness and participation in entrepreneurial workshops and events.
- Managed social media platforms (Instagram, Twitter, Facebook, LinkedIn), increasing memberships, and engagement.
- Created marketing collateral using InDesign, Illustrator, and Premiere Pro to enhance program visibility.
- Supported the planning and execution of events, ensuring smooth logistics, and successful outcomes.
Conference Assistant
Humber College
Toronto, Ontario
05.2019 - 09.2019
- Coordinated 7-10 event bookings weekly, managing contracts, payments, and vendor logistics to ensure successful execution.
- Fostered positive relationships with clients, ensuring repeat business through excellent service.
- Streamlined event planning processes to improve efficiency and track client feedback.
Education
Honours Bachelor - Public Relations
Humber College
01.2020
Skills
- Social media strategy
- Project management
- Digital marketing
- Stakeholder engagement
- Asana
- HubSpot
- Sprout Social
- Canva
- Illustrator
- Lightroom
- Premiere Pro
- Excel
- WordPress
- Entrepreneurial mentorship
- Data analysis
- Team leadership
- Recruitment and hiring
- Staff management
- Workflow management
- Public speaking
- Training and mentoring
- Budget management
- Event planning
- Content creation
- Photography
- Video editing
Accomplishments
- Longo Centre for Entrepreneurship BMO Launch Me Pitch Competition Finalist
Languages
Tamil
Professional
References
References available upon request.
Timeline
Leader In Residence
Longo Centre for Entrepreneurship, Humber Polytechnic
07.2024 - Current
Digital Marketing Intern
Coffee Meets Bagel
12.2020 - 06.2021
Project Coordinator & Digital Marketing Consultant
IDEA Mississauga
10.2020 - 06.2024
Digital Marketing and Communications Assistant
Centre for Entrepreneurship
11.2019 - 09.2020
Conference Assistant
Humber College
05.2019 - 09.2019
Honours Bachelor - Public Relations
Humber College
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