Overview
Work History
Education
Skills
Extra-Curricular Experience
Timeline
Generic

SAGAR GUPTA

Kamloops,BC

Overview

5
5
years of professional experience

Work History

Website Specialist

Ledcor Group
04.2023 - Current
  • Orchestrated content authorization of over 400 webpages on Adobe Experience Manager (AEM) to ensure seamless user experience, consistent brand representation and compliance with Web Content Accessibility Guidelines (WCAG 2.1), leading to 20% increase in engagement.
  • Executed comprehensive UI/UX design enhancements using Adobe Target for webpages and optimized over 500 images on Adobe Photoshop, resulting in a 20% improvement in user satisfaction along with a substantial 25% boost in visual engagement.
  • Formulated and executed targeted marketing strategies, incorporating SEO and audience segmentation for 25% increase in website visibility and 20% rise in user engagement.

Digital Marketing Associate

Dice Digital Media
12.2021 - 04.2022
  • Managed entire lifecycle of digital projects using Asana, from conceptualization to live monitoring, ensuring seamless execution and optimal performance.
  • Mentored and trained cross-functional teams in KPI analysis and performance evaluation, leveraging expertise in tools like Google AdWords, Google Analytics, and HubSpot to enhance digital marketing strategies.
  • Spearheaded implementation of marketing automation tool like Mailchimp , to successfully streamline and automate repetitive marketing tasks, resulting in 18% overall efficiency and campaign effectiveness.

Marketing and Sales Specialist

Apsara Garments
06.2019 - 04.2022
  • Expanded client range to 22 regional areas by continuously analyzing market opportunities and reaching out to clients using social media and word-of-mouth strategies, establishing broader client base and increasing market presence.
  • Effectively created sales strategies aligned with organization's vision and goals, leading to fast processing of more than 2500 products weekly, achieving efficient and accelerated sales processing.
  • Built product development marketing strategy by establishing KPIs, and cultivating strong relationships with clients, resulting in 26% increase in revenue.

Education

Post-Baccalaureate Diploma - Marketing

Thompson Rivers University
Kamloops, BC
04.2024

Bachelor of Commerce (Honors) - Marketing And Strategy

University of Delhi
Delhi, India
06.2017

Skills

  • Web Content Management: Adobe Experience Manager, Wix, WordPress, Shopify, SquareSpace
  • Design and Creative Tools: Adobe Target, Canva, Adobe Studio, Figma
  • Digital Marketing: Google Analytics, Facebook Ads, Instagram Ads, MailChimp
  • Project Management: Jira, Asana, HubSpot, Trello
  • Office and Productivity: MS Office Suite, Google Workspace

Extra-Curricular Experience

TRU Toastmaster - Promotions and Outreach Coordinator

10/2022 – 04/2023

  • Increased participation of individuals with diverse backgrounds by 30% through the development and
    execution of successful marketing strategies for Toastmasters.
  • Led efforts resulting in a 25% increase in attendance at events by fostering partnerships and executing
    targeted marketing campaigns.


TRU Model UN - Promotions Coordinator

05/2022 – 08/2023

  • Successfully increased attendance and engagement at conferences and events by 20% through strategic
    promotion on various social media platforms.
  • Increased visibility and reach by 30% through leading the management and growth of the organization's
    Instagram channels.

Timeline

Website Specialist

Ledcor Group
04.2023 - Current

Digital Marketing Associate

Dice Digital Media
12.2021 - 04.2022

Marketing and Sales Specialist

Apsara Garments
06.2019 - 04.2022

Post-Baccalaureate Diploma - Marketing

Thompson Rivers University

Bachelor of Commerce (Honors) - Marketing And Strategy

University of Delhi

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