SAEED ALI MOHAMMED
Toronto,ON
Summary
Detail-oriented Business Data Analyst with 4+ years of experience in Business Intelligence and Analytics across Banking, Technology, and Telecom sectors. Proficient in developing dynamic dashboards and extracting actionable insights using Power BI, Tableau, and SQL. Skilled in delivering data-driven solutions for customer segmentation and operational efficiency, resulting in enhanced business performance and significant process improvements.
Overview
4
4
years of professional experience
Work History
Business Data Analyst
Premium Financial Services
06.2024 - Current
- Led a major initiative to build data-driven customer segmentation models and targeted marketing strategies that improved cross-sell revenue by 21% and marketing efficiency by 17%.
- Developed Power BI dashboards that segmented customers based on demographics, behavior, and transactional activity.
- Created SQL queries to extract and transform customer profiles, behavioral data, and engagement metrics.
- Applied cluster analysis and segmentation algorithms to identify high-value and at-risk customer groups.
- Automated customer segmentation updates and reporting using scheduled Power BI workflows.
- Built predictive models to forecast customer response rates and recommend optimal marketing actions.
- Designed interactive Tableau visualizations to show segmentation distributions and campaign results.
- Collaborated with marketing and CRM teams to gather segmentation criteria and define KPIs.
- Mapped the customer journey and interaction points using Visio, identifying opportunities for deeper engagement.
- Maintained comprehensive Confluence documentation for segmentation logic and data lineage.
- Presented findings to senior leadership, influencing targeted marketing strategies and investment allocations.
- Key Tools: SQL, Power BI, Tableau, Jira, Confluence, Visio
Business Analyst
Bell
08.2023 - 05.2024
- Developed BI-driven solutions to monitor revenue streams and detect fraud, leading to $3M in revenue recovery and a 28% improvement in fraud detection rates.
- Built Power BI dashboards to track billing discrepancies, fraudulent patterns, and revenue leakage trends.
- Created SQL scripts to detect anomalies across call detail records (CDRs), billing, and payment systems.
- Developed Tableau visualizations that monitored fraud alerts and revenue assurance KPIs.
- Designed predictive models that identified accounts with a high probability of fraudulent behavior.
- Automated revenue assurance and fraud monitoring reports to ensure real-time detection capabilities.
- Partnered with fraud investigation teams to define fraud detection rules and escalation protocols.
- Documented fraud detection workflows and escalation matrices using Visio.
- Conducted cross-functional workshops to refine revenue assurance processes and thresholds.
- Maintained a centralized Confluence repository of fraud case studies and learnings.
- Key Tools: SQL, Power BI, Tableau, Jira, Confluence, Visio
Data Analyst
CATALYST CONNECT
05.2021 - 06.2023
- Company Overview: India
- Engineered a thorough understanding of end-user needs through requirement-gathering sessions resulting in actionable insights used to fix biggest causes of report generation delays within the analytical framework created.
- Setting up PowerBI Environment, creating app workspaces, publishing apps, and setting up PowerBI Gateway and worked up to 2GB of PBIX file with 20k rows.
- Developed and executed Page Level, Report Level, and Visual Level Filters in Power BI to ensure compliance with business requirements, completed report accuracy across 10 key data categories while reducing report generation time by 30%.
- Customized visualizations and calculated metrics based on specific departmental needs providing more targeted insights into operational performance using unique measures mastered during analysis sessions held regularly over two months.
Education
Postgraduate Diploma - Embedded Systems Development
Conestoga College
Cambridge, CanadaBachelor of engineering - Electronics and Communication Engineering
Muffakham Jah College of Engineering and Technology
Hyderabad, IndiaAreas Of Expertise
Power BI (Desktop & Service), Tableau, Excel (Pivot Tables, Advanced Analytics), SQL (SQL Server, Oracle), Data Transformation & ETL, Customer Segmentation, Fraud Detection, Predictive Modeling, Data Cleansing, Jira, Confluence, Microsoft Visio, C, C++, T-SQL, PL/SQL, Python (Pandas, NumPy), Agile/Scrum, Project Management
Websites
Timeline
Business Data Analyst
Premium Financial Services
06.2024 - Current
Business Analyst
Bell
08.2023 - 05.2024
Data Analyst
CATALYST CONNECT
05.2021 - 06.2023
Postgraduate Diploma - Embedded Systems Development
Conestoga College
Bachelor of engineering - Electronics and Communication Engineering
Muffakham Jah College of Engineering and Technology