Sadou Ly

Active member of Messer Canada Executive Team

• Sales: Leadership in packaged cylinder gases, hard goods, and safety sales across geographic regions, emphasizing customer service, product and materials management, and national account oversight
• Marketing: Guiding strategic marketing initiatives, including market segment and product strategies, project execution, and capital expense planning
• Analytics: Overseeing data-driven strategies to optimize business performance, ensuring accurate reporting, identifying trends, and collaborating across teams for insights-driven decision-making

Drive Business Performance: Optimize resources, oversee P&L, and maximize profitability through strategic decision-making. Ensure optimal resource allocation through cross-functional business planning.
Risk & Safety Management: Identify and mitigate account risks while ensuring strong safety leadership.
Customer Growth & Retention: Manage contracts, strengthen relationships, and ensure pricing aligns with value creation.
Market Insights & Expansion: Develop strategies, monitor trends, and drive future business growth.
People & Performance Leadership: Lead and develop Sales, Marketing, and Analytics teams with a strong safety focus.

• Define local D&I program with Canadian leaders.
• Enable local teams' engagement at all levels
• Align and coordinate internal & external engagements
• Represent Canada on the Messer America’s D&I Council (USA, Canada, Brazil, Colombia, Chile and global initiatives)
• Recommend local D&I metrics
• Promote D&I education and awareness.
• Define and align D&I editorial calendar

• Develop and implement strategies and local sales campaigns that support all business

objectives

• Coach and lead a sales team to achieve individual sales objectives in his territory
• Comprehensive coaching plans, SWOT analysis
• Ensure safe, respectful and environmentally friendly business practices throughout the

sales organization

• Collaborate with branch managers and various specialists, operations, customer service, etc.
• Establish, adjust, revise and approve sales prices by monitoring costs, competition, supply and demand
• Maintain professional and technical knowledge by participating in educational

workshops, reviewing professional publications, establishing personal networks and

participating in professional associations.

• Collaborate with high management to evaluate performance of the region and develop strategies to reach a profitable/sustainable growth.
• Execute agreements with key accounts.

• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
• Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
• Targeted new markets and increased sales through proactive sales and negotiation techniques.

• Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
• Offered new and existing customers profitable products to maintain strong territory-wide revenue.
• Targeted prospects in other territories through careful research of competitor products, services and trends.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
• Exceeded targets by building, directing and motivating high-performing sales team.
• Attracted new clientele and developed customer relationships by hosting product-focused events.
• Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.

• Oversee and coordinate the daily activities and work processes of the branch to ensure optimum customer satisfaction and branch profitability
• Manage branch staff through effective communication, coaching and team building to achieve superior performance in all key areas, with a focus on customer service
• Responsible for the financial viability of the branch by establishing and controlling key performance measurements with respect to inventory levels, cylinder control, truck routing and other fixed assets
• Coordinate, implement and maintain safe work practices
• Provide product and basic sales training for branch staff to ensure effective customer service
• Enhanced branch production rates by handling staff conflicts, evaluations, hiring and termination processes and coaching employees on company protocol and payroll operations.

• Answered customers' questions regarding products, prices and availability.
• Managed friendly and professional customer interactions.
• Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
• Determined needs, delivered solutions and overcame objections through consultative selling skills.
• Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
• Collaborated with vendor representatives and company customers to set up optimal delivery schedules.
• Communicated sales promotions to customers to grow average customer account size and maintain strong revenue streams.
• Provide creative customer service techniques, show an ability to source products and
  maintain satisfactory inventory levels
• Capable of communicating on multiple levels with external customers with the objective
  of increasing counter sales through upselling; Precall customers orders
• Support Branch Manager in obtaining all Key Performance Indicators (KPIs), safety
  goals and an excellent net operating profit
• Responsible for entering invoices into SAP, preparing credit notes, sorting documents,
  filing, and processing telephone orders
• Scheduled deliveries (5 or 10-ton truck) of gas products and hardgoods to customers
  within the assigned geographical area
• Balance cylinder load sheets and daily cylinder records, keep catalog current and submit
  depot records and depot and dealer invoices
• Maintain vehicle as per company vehicle policy, observe safety requirements, and wear
  safety equipment and report safety hazards to supervisor

• Warehouse Operations: Unloaded deliveries, organized products, verified shipments, and optimized storage.
• Material Handling: Operated forklift, manually handled cartons, managed shipping/receiving.
• Inventory & Order Management: Received goods, maintained records, processed orders, and prioritized urgent requests.
• Safety & Maintenance: Kept warehouse clean, secured fragile items, conducted inventory checks, and prepared shipments.
• Additional Tasks: Assisted with general cleaning and performed other assigned duties.