Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Hi, I’m
Sadie Johnson
Marketer - Communications Specialist
Vancouver,British Columbia
Summary
Overview
8
years of professional experience
Work History
BoodangCalgary, Alberta
Freelance Content Writer
08.2021 - Current
Job overview
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content for a re-launch of Boodang's website.
- Researched industry-related topics by performing interviews and combing online sources.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Consulted with editors to shape story and eliminate any errors.
Tillen Inc.Calgary, Alberta
Marketing and Communications Intern
12.2020 - 04.2021
Job overview
- Wrote interesting copy for the startup with an eye for current trends and viral potential.
- Shadowed professionals in different situations to increase marketing knowledge and understanding.
- Supported marketing executives with marketing tasks, consistently taking initiative to increase productivity and knowledge.
- Developed marketing content such as blogs, promotional materials and copy for social media.
- Optimized website to add more charities and descriptions for promotional use and engagement.
The Calgary JournalCalgary, Alberta
Reporter and Editor
09.2016 - 04.2021
Job overview
- Disseminated news content through social media for better engagement with audiences and faster reporting as the Social Media Editor.
- Utilized my multimedia skills in photography, videography, design and podcasts to engage readers and viewers to the Calgary Journal.
- Established and maintained relationships with credible sources.
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
- Determined readiness of written pieces, made changes and approved final versions for publication.
Posh PromotionsCalgary, Alberta
Product Promotion and Events
06.2018 - Current
Job overview
- Learned about competitors' products and consumers' interests to answer questions and provide more complete information.
- Visited trade shows, stores and community organizations to demonstrate products or services and answer questions from potential customers.
- Utilized social media, email and web to engage target audience and promote products.
- Provided product samples, coupons and informational brochures to persuade people to buy products.
- Demonstrated and explained products to hundreds of customers daily to persuade customers to purchase or try a product.
Education
Mount Royal UniversityCalgary, AB
Bachelor of Communication from Journalism
10.2021
University Overview
- President’s Honour Roll 2017 - 2018
- Dean's Honour Roll 2019 - 2021
- Awarded the Jason Lang Scholarship 2017 - 2020
Skills
- Verbal and written communication
- Food and beverage preparation
- Interpersonal communications
- Public speaking
- Hospitality service expertise
Timeline
Freelance Content Writer
Boodang
08.2021 - Current
Marketing and Communications Intern
Tillen Inc.
12.2020 - 04.2021
Product Promotion and Events
Posh Promotions
06.2018 - Current
Reporter and Editor
The Calgary Journal
09.2016 - 04.2021
Mount Royal University
Bachelor of Communication from Journalism
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