Sabrina Sinclair
Kamloops,Canada
Summary
Results-oriented professional with a track record of enhancing brand visibility and expanding market reach. Skilled in managing focused portfolios to optimize distribution and drive sales growth. Committed to leveraging experience to achieve significant results in Kamloops and Kelowna markets.
Overview
28
28
years of professional experience
Work History
Territory Manager
Labatt
Vancouver, British Columbia
04.2025 - Current
- Managed territory sales strategies for Labatt products across multiple regions.
- Developed strong relationships with retailers to improve product visibility.
- Collaborated with marketing teams to execute promotional campaigns successfully.
- Grew market share by working closely with existing accounts.
- Established connections with key customers, vendors, and distributors.
- Resolved customer complaints promptly and professionally to maintain satisfaction.
- Increased points of distribution across all three portfolios.
Sales & Merchandising Representative
Labatt
Vancouver, British Columbia
09.2024 - 03.2025
- Assisted in product displays to optimize shelf space and attract consumer attention.
- Conducted inventory audits to ensure accurate stock levels and product availability.
- Monitored market trends to adapt merchandising strategies accordingly.
- Implemented promotional campaigns to increase product awareness and drive sales.
- Resolved customer inquiries regarding product features and availability promptly.
- Ensured compliance with company policies regarding pricing and promotions.
- Created product displays that increased customer engagement and interest.
- Monitored competitor activities and adjusted marketing plans accordingly.
- Conducted regular audits of store shelves to ensure products were properly stocked and displayed according to company standards.
Business Owner/Operator
Fit By Design
Kamloops, Canada
08.2009 - 05.2024
- Operated a fitness and community wellness company focused on women's health.
- Led 12 fitness and personal training classes each week.
- Utilized fitness apps, including Mindbody, to enhance sales and marketing efforts.
- Organized and implemented multiple community events to increase engagement.
- Established relationships through sales strategies and lead generation techniques.
Territory Manager
Labatt Breweries of Canada
Kamloops, Canada
02.2003 - 03.2005
- Delivered territory volume, share, distribution and margin, contributing targets by territory, sales channel & brand in both Kamloops & Prince George.
- Territory spend & budget management over seen by my District Managers. Al Mitchke & Tony Walsh.
- Planning & executing consumer programming & sales standards across all channels (Retail, On-Premise & Community).
- Building strong business relationships with key customers & consumer groups.
Retail Merchandiser
Labatt Breweries of Canada
Prince George, Canada
01.2001 - 01.2003
- Supported my Territory Managers, Chris Stirling & Gary Hickey in every aspect of their businesses.
- Building retail displays while ensuring enough product is brought in and prime locations secured based on sales data provided.
- Ensured all merchandising tools & promotional materials are being improved across retail & on-premise channels.
- Built & maintained relationships with Labatt's extensive network of customers.
Sales Representative
MARK ANTHONY BRANDS
Kamloops, Canada
01.1998 - 01.2001
- Started as summer merchandiser & brand promotions during the launch of Mike's Hard Lemonade.
- Expanded to assisting in retail merchandising, sales of product to LRS stores.
- Responsible for summer refreshment beverages & top selling Mission Hill Wines.
- Moved from Kamloops to Prince George and remained in this position until being hired by Labatt Breweries.
Education
Certified Personal Trainer - Personal Training
BCRPA
Vancouver, BC04.1994
High school diploma or GED -
Kamloops Senior Secondary
Kamloops, BC06.1991
Skills
- Marketing
- Event planning
- Sales
- Merchandising
- Computer skills
- Public speaking
- Business planning
- Sales strategy
- Promotional campaign execution
- Territory planning
- Negotiation skills
- Brand promotion
- Price structuring
- Product demonstrations
- Retailer support
- Order management
- Multitasking and organization
Timeline
Territory Manager
Labatt
04.2025 - Current
Sales & Merchandising Representative
Labatt
09.2024 - 03.2025
Business Owner/Operator
Fit By Design
08.2009 - 05.2024
Territory Manager
Labatt Breweries of Canada
02.2003 - 03.2005
Retail Merchandiser
Labatt Breweries of Canada
01.2001 - 01.2003
Sales Representative
MARK ANTHONY BRANDS
01.1998 - 01.2001
Certified Personal Trainer - Personal Training
BCRPA
High school diploma or GED -
Kamloops Senior Secondary
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