Summary
Overview
Work History
Education
Skills
My Portfolio
Certification
Timeline
Generic

SABRINA MADERE

Summary

Sabrina Madere (@sabrinamadere) | TikTok

SABRINA MADERE (@snatchedbysabrina)

Overview

8
8
years of professional experience
1
1
Certification

Work History

Internal Communications Coordinator

Giant Tiger Corporate
03.2023 - Current
  • Curated vibrant internal and corporate communication calendars, crafting captivating content for diverse teams.
  • Orchestrated compelling monthly company newsletter "Tiger Tales," infusing engaging storytelling to captivate readers.
  • Developed strategic communication pieces, including articles, video scripts, and announcements, honing my storytelling skills to captivate diverse audiences.
  • Led projects for internal communication initiatives, showcasing my ability to manage projects with attention to detail.
  • Strategized messaging and rollout for annual corporate charitable merchandise programs, weaving narratives that aligned with our goals.

Freelance Content Creator

Self-Employed
01.2020 - Current


  • Collaborated with many brands including most notably: Shoppers Drug Mart, Marks, Mejuri, Olay, Dove, Dynamite, Garage, and Princess Polly, to produce and distribute content for campaigns for their socials
  • Conceptualized and produced a diverse range of engaging multimedia content, including videos, images, and written pieces, tailored to specific brand voices and target audiences.
  • Collaborated closely with clients to understand their unique brand identity, values, and campaign goals, ensuring content aligned seamlessly with their messaging.
  • ·Increased my own social media engagement by 5.3% and increased my followers from 1,000 to over 85,000 in just 1 year

Shoppers Beauty Bro

Shoppers Drug Mart
01.2021 - 01.2023
  • Acted as a public face for Shoppers Drug Mart
  • Strategized and produced content for Shoppers Drug Mart’s official social media pages
  • Test drove all new beauty launches through social media
  • Created all sorts of social media content for Shoppers Beauty such as Tik Toks, Instagram Reels, and hosted live events
  • Assisted at experiential events in person and virtual
  • Participated in PR editorial opportunities

External Communications Coordinator

Canadian Tire Corporation
01.2022 - 05.2022
  • Supported Corporate Communications Manager in drafting and tracking communication materials for executives and senior leaders
  • Contributed to the development of interview and speaking briefs
  • Developed public-facing materials to strengthen the brand and support strategic objectives
  • Monitored and tracked media coverage, and distilled key information into reports
  • Responded to internal and external requests and provided necessary materials
  • Researched emerging trends and best practices in communications and social media.
  • Supported the company-wide e-mail distribution of the CTC Daily News

Cosmetician

Shoppers Drug Mart
10.2015 - 01.2023
  • Cultivated and nurtured strong client relationships on a daily basis, ensuring their needs were met and their expectations exceeded through personalized interactions
  • Proactively monitored and curated dynamic content across social media platforms, including Instagram and Twitter. Consistently engaged with followers, posted captivating content on a daily basis, and remained attuned to emerging trends to maintain a competitive edge
  • Thrived in a sales-driven environment by consistently achieving and exceeding sales quotas, all the while upholding a high standard of customer service that consistently left a lasting positive impression

Education

Diploma - Public Relations

Algonquin College
2022

BA - Communications, Social Science

University of Ottawa
2019

Skills

  • Exceptional organizational skills and ability to multitask under pressure
  • Positive attitude with outstanding interpersonal skills
  • Proficiency in social media coordination and content creation
  • Effective in communication and collaboration with diverse stakeholders
  • Flexible and able to adjust well in a fast-paced working environment

My Portfolio

https://www.canva.com/design/DAFYjBiVJL4/W-tq37iFj4B0N9VeVFWBtA/edit?utm_content=DAFYjBiVJL4&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Certification

  • Bilingual Certificate (French)
  • Hootsuite Certificate
  • Smart Serve Certificate

Timeline

Internal Communications Coordinator

Giant Tiger Corporate
03.2023 - Current

External Communications Coordinator

Canadian Tire Corporation
01.2022 - 05.2022

Shoppers Beauty Bro

Shoppers Drug Mart
01.2021 - 01.2023

Freelance Content Creator

Self-Employed
01.2020 - Current

Cosmetician

Shoppers Drug Mart
10.2015 - 01.2023

Diploma - Public Relations

Algonquin College

BA - Communications, Social Science

University of Ottawa

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SABRINA MADERE