Sabina Rafay
Waterloo,ON
Overview
2
2
years of professional experience
Work History
Designer Teaching Assistant
University of Waterloo, Stratford Campus
Waterloo , ON
01.2022 - 12.2023
- Evaluated the work of 100+ students and provided feedback to reinforce existing strengths, keep goal-directed behavior on course, and increase students' abilities to detect and remedy errors on their own.
- Mentored students in creating motion graphics, advertisements, and documentary films using Adobe After Effects, Premiere Pro, Audition, and Miro.
- Focused on design principles guiding dynamic imaging and video capture; as well as editing time-based media and post-production for digital delivery
Digital Communications Assistant
University of Waterloo Faculty of Environment
Waterloo, ON
05.2023 - 08.2023
- Managed The Faculty of Environment's Instagram and Facebook using Airtable and other organization tools to help oversee audience engagement, increasing 9% of retention.
- Delivered high-quality, insightful, informative, and entertaining news articles under The Faculty of Environment website, being accountable to the supervisor by needing to meet deadlines in a week, as well as to keep students and peer across faculty informed.
- Researched social media trends utilizing SEO key words and concepts, as well as pre-brainstormed ideas in order to attend to target genres, ultimately capitalizing on emerging trends resulting in a 40% increase engagement.
Designer Teaching Assistant
PIFIT App
Toronto, ON
08.2022 - 12.2022
- - Collaborated with a diverse team of UX designers through communication software's such as Zoom, to achieve specific goals and tackle interactive design issues.
- Employed wireframing and prototyping techniques to craft 5-10 screens for the PIFIT App, seeking valuable feedback from administration to refine and enhance the user experience of these frames.
- Ensured a smooth transition and collaboration between different phases of production, such as concept development, design refinement, testing, and the optimization of the final product/by coordinating production across stages in order to ensure the product's success.
- Designed low and mid-fi wireframes on Figma, as well as used design techniques, to guide stakeholders the proposed designs and identify early issues before full scaling the product structure the information hierarchy.
Designer Teaching Assistant
Orbis86
California, USA
04.2022 - 07.2022
- Monitored Facebook, Instagram, Twitter and other social media platforms to build a following by interacting with other NFT guest speakers on Twitter spaces to gain a community.
- Focused on growing social media presence through social media analytics and engaging content by 10% through consistent engagement to reach the company goals.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement through cold emailing, researching diversity and inclusion initiatives to promote brand identity and promote inclusiveness.
Designer Teaching Assistant
Creators Collector
Waterloo, ON
09.2021 - 05.2022
- Member of the Creator’s Collective -, Tasked to write for the Wonderland and Spectra Issue 2022 and 2021 editions to promote students work across campus.
- Edited and proofread copy for grammar, punctuation, and spelling, through collaboration and discussions with collaborates to oversee key details to rewrite for clarity and accuracy.
- Created effective messaging using language, graphics magazine page layouts in a span of two months using Adobe illustrator and Adobe indesign to illustrate student's design work and have a completed thematic magazine issue in a term by term basis.
Graphic Designer
Hera
Waterloo, ON
09.2021 - 01.2022
- Designed 15+ brand assets, logos, and event posters to meet brand requirements on their Instagram platform using Adobe creative cloud to meet the brand requirements of the company .
- Maintained up-to-date knowledge of industry trends in graphic design technologies through creating moodboards and personas to help identify and target the niche audience .
- Produced print materials such as brochures, flyers and posters for marketing campaigns by scheduling posts using Notion to keep track on KPI's to optimized the best times to post and engage with the audience.
Education
Bachelor of Arts - Digital Arts
University of Waterloo
06.2024
Skills
Design
- Persona
- Storyboarding
- Wireframing
- Prototyping
Research
- Interview
- A/B testing
- Usability testing
- Statistical analysis
Toolkit
- Figma
- Canva
- Adobe Creative Cloud
- Microsoft Office Suite
- Procreate
- Sketch
- CapCut
- Miro
Timeline
Digital Communications Assistant
University of Waterloo Faculty of Environment
05.2023 - 08.2023
Designer Teaching Assistant
PIFIT App
08.2022 - 12.2022
Designer Teaching Assistant
Orbis86
04.2022 - 07.2022
Designer Teaching Assistant
University of Waterloo, Stratford Campus
01.2022 - 12.2023
Designer Teaching Assistant
Creators Collector
09.2021 - 05.2022
Graphic Designer
Hera
09.2021 - 01.2022
Bachelor of Arts - Digital Arts
University of Waterloo
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