SABA AKHLAQ

• End to end manage market research studies (both qualitative & quantitative) for multiple research programs for KSA’s largest utility company
• Lead projects focused on performance assessment, spearhead the enhancement of utility’s scorecard by global benchmarking ensuring continuous measurement and improvement of organizational performance metrics
• Manage portfolio of studies; CSAT, NPS, Mystery Shopping, Voice of Customer studies with a market research budget totaling 200K CAD on a yearly basis to gain comprehensive understanding of company customers
• Regularly conduct in-depth market and industry research to stay abreast of the latest reporting KPIs, industry best practices, and benchmarks, facilitating data-driven decision-making and continuous improvement
• Meticulously prepare and review monthly, quarterly, and annual statistical and project status reports/publications, ensuring accuracy and thoroughness of published information delivering high-quality and reliable reporting outputs
• Develop and distribute monthly dashboards to company stakeholders with performance insights and improvement recommendations by region and city using Internal company data & external studies
• Synthesize existing multiple data sources to derive meaningful analyses, establish KPI’s, identify key message and further share for strategic integration
• Conduct research on consumers & competitors to identify trends and optimize marketing strategies for residential, commercial, and government products and services
• Analyze marketing campaigns, measure performance, and provide recommendations for improvement.

· Successfully managed and nurtured relationships with diverse clients, ensuring tailored market research solutions and high client satisfaction

· Provide strategic support & consultation to the clients, understand their business needs and recommend effective advisory services on range of research solutions aligned with the client's business issue & objectives

· Advise assigned clients based on findings of research, on development of strategies ranging from new product launches, marketing communication plans, identifying potential growth opportunities, and achieving high customer satisfaction

· Design and conduct quantitative research for key retailers & FMCG clients in the Middle Eastern & North African markets

· Led multiple market research projects from inception to completion, ensuring timely delivery and adherence to budget constraints.

· Research, write & develop primary research proposals in collaboration with the team, addressing the client key business issue, entailing detailed research study design, methodology, study-scope, tools of data collection and associated costs.