Ryann Arsenault
Los Angeles
Summary
Customer experience and loyalty leader with 8+ years of experience driving retention, engagement, and long-term brand loyalty across subscription, retail, and wellness brands. Proven people leader managing teams, with deep experience partnering across Marketing, Finance, Operations, and Technology. Known for transforming customer insights into scalable loyalty strategies that improve customer lifetime values, operational efficiency, and brand advocacy.
Overview
6
6
years of professional experience
5
5
Certifications
Work History
Customer Experience Group Lead
The Farmer's Dog
Boca Raton
05.2022 - Current
- Lead, coach, and develop CX managers and frontline leaders, supporting a high-volume, subscription-based customer lifecycle (teams of up to 30).
- Own customer retention and loyalty-related KPIs, including churn prevention, NPS, CSAT, AHT, SLA, QA, and escalation rates.
- Drive save strategies and customer advocacy initiatives to reduce preventable churn, and improve customer lifetime value.
- Partner closely with the Marketing and CRM teams to align CX workflows with lifecycle messaging and key customer moments.
- Collaborate with Finance and Operations to forecast demand, identify efficiency opportunities, and support ROI-driven decisions.
- Translate VOC insights and behavioral trends into executive-ready recommendations and strategic actions.
- Lead change management initiative to improve scalability, consistency, and team performance during growth
Lead Spin Instructor
Cycle Circle
Corona
11.2024 - 09.2025
- Delivered a premium, community-driven studio experience focused on member engagement and retention.
- Played a key role in building loyalty through personal connection, motivation, and brand advocacy.
- Served as a visible brand ambassador, reinforcing wellness, inclusivity, and community culture.
Head of Marketing and Social Media
Petralyte
Los Angeles
01.2020 - 01.2024
- Owned end-to-end marketing, social media, and community strategy
- Built and scaled brand voice, digital presence, and customer engagement across social platforms.
- Increased community trust and brand loyalty through content, storytelling, and direct engagement.
- Leveraged customer feedback and engagement data to inform messaging, positioning, and campaigns.
- Partnered with CX and operations to ensure marketing promises aligned with the real customer experience.
- Supported conversion and retention through a community-driven initiative.
Retail Manager and Education Mentor
Petco
Vista
06.2020 - 06.2021
- Led full-store operations, including sales, staffing, inventory, and customer experience.
- Owned store-level KPIs tied to revenue, labor efficiency, and customer satisfaction.
- Trained and developed teams while maintaining brand and operational standards.
- Strengthened customer loyalty through service excellence and community engagement.
- Increased service sales revenue by 440% year-to-date.
Education
Bachelor of Arts - Business Administration And Management
California State University
CASkills
- Customer experience management
- KPI ownership
- Change management
- Voice of customer insights
- Subscription lifecycle strategy
- Demand forecasting
- Community engagement
- Team development
- Performance coaching
- Meeting facilitation
Certification
Customer Retention Strategies
References
References available upon request.
Timeline
Lead Spin Instructor
Cycle Circle
11.2024 - 09.2025
Customer Experience Group Lead
The Farmer's Dog
05.2022 - Current
Retail Manager and Education Mentor
Petco
06.2020 - 06.2021
Head of Marketing and Social Media
Petralyte
01.2020 - 01.2024
Bachelor of Arts - Business Administration And Management
California State University