Ryan Marie Ziegler
Oakland,CA
Summary
Organized and passionate Senior Program Manager committed to excellence with over 10 years of strategic goal and key objective development experience. Leverages empathy and deep product knowledge to cultivate and grow relationships with key teams & clients. Project leader with proven success in product planning, design, development execution & rollout. Poised to lead with & without authority across teams and projects by establishing ownership & project mapping.
Overview
7
7
years of professional experience
Work History
Program Manager
Adecco At Google
2022.08 - Current
- Lead collaborator with legal, sales, vendor and product teams to maintain correct verification requirements across platform as laws and needs fluctuate.
- Triaged and closed over 200+ verification operations internal escalations and bugs
- Facilitated data analysis and impact metrics to inform and influence new strategies and tactics that improve product support operations.
- Co-manages verification compliance vendors to hit performance targets and make progress on new projects.
- Carried out development of new verification ops processes, operations and policies.
- Driver in seeking out and identify change management opportunities that can increase program velocity
- Research lead for initial recommendations on verification challenges.
Senior Program Manager
Broadly
2022.02 - 2024.07
- Established quarterly & yearly product roadmaps & criteria for each milestone within roadmaps as means to measure developmental progress.
- Defined 3-4 success metrics for each core feature to track customer adoption, usage and value, enabling data-driven business decisions.
- Owner of cross functional collaborative efforts with dept. leaders to bring eight+ new products & enhancements to market.
- Implemented Scrum practices including two-week sprints and ceremonies (planning, demo, retro, standup) to improve team planning and execution.
- Leader of usability testing and A/B product rollouts.
- Established release process and training plan for new features, partnering with Marketing, Sales, Business Development and Customer Success to launch new features with unified messaging and positioning.
- Identified system needs and designed processes to support business requirements.
- Executed new and existing relationships including vendor vetting, integrations and contract negotiations & training.
- Reviewed sales, customer concerns and new opportunities to drive business strategy.
Google Local Services Ads 3P Program Manager
Akorbi At Google
2020.02 - 2022.02
- Orchestrated collaborations across department leadership teams to assess and improve product value & offerings based on forecast, testing, feature improvements & market demand for growth opportunities.
- Overhauled overall communications strategy, including coordination of progress & product updates across departments to external/internal partners.
- Identified system needs and design automation processes & data scripts to support internal business improvements, increase productivity and monitor OKRs.
- Ensured continuous evaluation & pursuit of opportunities for product and program improvements based on internal & stakeholder feedback while maintaining consumer-centric mentality.
- Launched national & global campaigns on Google Local Services Ads for customers with lifetime spend of $100 Million+.
- Grew Agency portfolio under management by 298% from $9.02 ARR to $27M+ ARR through strategic market penetration and expansion efforts.
- Navigated all aspects of new product features, expansions & updates: bug tests, research, collateral upkeep and scalable training.
- Directed four Vendor Security Assessment (VSA's) with external partners & internal security Eng teams for SaaS integration.
- Over 120+ bugs identified & reported, working closely with engineering & product teams to brainstorm, implement short term fixes, & roll-out long term solutions or product improvements.
- Supervised 3P team, as well as, other sales support teams.
Digital Sales Engineer
IHeartMedia
2019.04 - 2019.06
- Facilitated strategy & execution for client base with over $25MM+ in quarterly spend.
- Guided sales leadership by creating RFPs and leading meetings as iHearts digital expert, solving complex campaign needs on local & national scale.
- Supervised relationship with third-party digital partners; working to integrate partner assets with iHearts.
- Orchestrated partner expansion of advertiser base by developing innovative digital media campaigns, presentations & collateral.
- Redesigned strategic approaches to campaigns by keeping close eye on performance and making appropriate adjustments.
Digital Media Planner
Hearst Bay Area / San Francisco Chronicle
2017.10 - 2019.03
- Analyzed data, using innovative strategies to ensure client marketing campaigns reach right targets, while hitting all client KPI's.
- Delivered RFPs with schedules, tactics, spend, mediums, and targeting across Hearst properties and partners.
- Mobilized key internal teams including Operations, Editorial, Marketing, Engineering, and Sales teams to direct & roll out products- from value conception to sales & client training.
- Leader of client relationship: digital media expert, enhancing and integrating online, mobile, video, email, programmatic, OTT and social initiatives.
- Built digital advertising programs for O&O channels based on audience, content and geo + all related trainings to all sales teams & management..
- $3MM+ ARR increase from strategic omni-channel media plans, including media decks & presentations for sales collateral.
Education
Bachelor of Science - Business Administration & Marketing
San Francisco State University
San Francisco, CA05.2016
Skills
- Leader with cross-functional teams
- Ability to meet daily/monthly/quarterly deadlines & goals in fast-paced environment
- Internal & external lead trainer on new programs, products & processes
- Bug identification & improved processes
- Creating & maintaining product support & collateral
- Advanced with Google & Microsoft product suites
- Advanced with Customer Support & Product SME
- Advanced with technical & non-technical internal/external processes documentation
- Intermediate with Salesforce.com
- Proficient with Data analytics
- Proficient in database design
- Proficient with Google Ads & Analytics
- Proficient with user & A/B testing
- Accomplished with Scrum & Agile practices
- Accomplished in learning new SaaS tools quickly & efficiently
- Beginner with SQL
Earlier Career
- Strategic Account Manager | Hearst Bay Area / San Francisco Chronicle | San Francisco, CA | 04/2016 - 09/2017
- Lead Account Manager | Lexipol (formally Praetorian Digital Inc) | San Francisco, CA | 07/2012 - 07/2015
Awards
- Six "High-five" recognitions from Broadly department leaders
- Eight+ "GlsThanks" recognitions from Google Local Services Ads Internal teams
- Hearst Bay Area / San Francisco Chronicle – Best Account Manager & Top Support for Q4 2016 & Q2 2017
- Praetorian Digital – Pax Romana/Employee of the Month for October 2012 & February 2015
Timeline
Program Manager
Adecco At Google
2022.08 - Current
Senior Program Manager
Broadly
2022.02 - 2024.07
Google Local Services Ads 3P Program Manager
Akorbi At Google
2020.02 - 2022.02
Digital Sales Engineer
IHeartMedia
2019.04 - 2019.06
Digital Media Planner
Hearst Bay Area / San Francisco Chronicle
2017.10 - 2019.03
Bachelor of Science - Business Administration & Marketing
San Francisco State University
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