Ryan Woodhatch
Los Angeles
Summary
Experienced digital media sales director, specializing in driving revenue growth through strategic partnerships and innovative monetization strategies. Consistently achieves and exceeds revenue targets while leading high-performing teams across premium platforms and fostering collaborative relationships with top agencies.
Overview
8
8
years of professional experience
Work History
Senior Director
Versant Media
Los Angeles
01.2026 - Current
- Member of the inaugural Versant Digital Platforms & Ventures team specializing in advertising and data partnerships across Fandango, Rotten Tomatoes, Fandango at Home, and GolfNow.
- Leads data and measurement partnerships across portfolio.
- Delivered 118% to goal in 2026 and drove +30% YoY client revenue growth.
- Introduced new revenue streams through strategic data and measurement partnerships with OEMs and streamers.
- Influenced go-to-market strategy for Versant DP&V advertising and programmatic monetization.
- Achieved promotion to Senior Sales Director position
Director
NBCUniversal
Los Angeles
03.2020 - 12.2025
- Cultivated senior-level agency and client relationships to drive strategic partnerships.
- Negotiated multi-year upfront agreements with major studios including Universal, Sony, AmazonMGM, Focus Features and more.
- Led and developed a team of 4–8, fostering a high-performance, collaborative culture.
- Met and exceeded annual sales goals while navigating headwinds in the post-COVID entertainment industry.
- Drove growth of non-studio Fandango revenue through targeted initiatives in tech, CPG, QSR, and entertainment advertising.
- Partnered cross-functionally across sales, marketing, and product teams to execute integrated campaigns.
- Advanced from Account Executive to Director through demonstrated performance and leadership.
Sales Planner
NBCUniversal
Los Angeles
02.2018 - 02.2020
- Managed over $20M in annual revenue.
- Executed multi-platform campaigns for key West Coast advertisers, enhancing brand visibility and client satisfaction.
- Achieved promotion to account executive after demonstrating strong performance in previous role.
Skills
- Revenue growth strategies
- Programmatic advertising
- Data and measurement partnerships
- Advanced TV and digital video
- Upfront negotiations
- Cross-platform strategy development
- Client and agency leadership
- Team leadership
Timeline
Senior Director
Versant Media
01.2026 - Current
Director
NBCUniversal
03.2020 - 12.2025
Sales Planner
NBCUniversal
02.2018 - 02.2020