Ryan Rackley
Redding,CA
Summary
Dynamic Sales and Marketing Manager with a decade of experience at IIVUS Marketing INC, excelling in brand narrative development and effective team leadership. Proven track record in driving revenue growth through innovative advertising campaigns and strategic partnerships, while enhancing team performance and client engagement.
Overview
27
27
years of professional experience
Work History
Sales and Marketing Manager
IIVUS Marketing INC
02.2010 - Current
- Managed sales promotions and marketing strategies on major social media sites.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Cultivated and maintained strategic alliances with key partners and vendors.
- 10 Years of Trade Show Experience
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 120% in sales.
General Contractor
Self-employeed
08.2003 - 02.2005
- Reviewed contractor invoices, approving payments on acceptable work.
- Implemented strategies to reduce costs, improve productivity and reduce waste.
- Negotiated labor contracts with general contractors and subcontractors.
Infantry Squad Leader
United States Marine Corps
12.1998 - 11.2003
- Assessed battlefield conditions such as terrain and enemy fire effectiveness to organize and deploy team members effectively.
- Led fire team during infantry dismounted battle in real world situations
- MOUT Instructor(Military Operations In Urban Terrain)
- HRST Master (Helicopter Rope Suspension Training)
- Certificate of Commendation
Education
Bachelor of Science - Environmental Science
Southern Oregon University
Ashland, OR06-2014
Skills
- Effective team leadership
- Tracking performance outcomes
- Brand narrative development
- Brand ambassador relations
- Advertising campaigns
- Social media management
- Effective contract negotiations
- Lead generation expertise
Timeline
Sales and Marketing Manager
IIVUS Marketing INC
02.2010 - Current
General Contractor
Self-employeed
08.2003 - 02.2005
Infantry Squad Leader
United States Marine Corps
12.1998 - 11.2003
Bachelor of Science - Environmental Science
Southern Oregon University
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