RYAN NELSON, CSA
Langley,BC
Summary
Sales specialist of 25 years demonstrating a strong skill set on Practical Work Ethics and Values. Determined and experienced in nurturing client relationships, generating revenue with new accounts and presenting the value proposition to prospects. Progress with purposeful conversations and solidifying with Consultative Framework.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Business Development
Westrend
09.2020 - Current
- Contacted potential customers via telephone, email and in-person inquiries. Grew customer base from 0 to 47 accounts in year 1.
- Established relationships with key decision-makers within customer's organization to promote growth and retention. Increased lower mainland business from 0 to 900k in year 1.
- Year 2 Sales 1.87m. Year 3 Sales 2.56m
- Devised effective marketing, sales and other promotional initiatives. Westrend is now known in the Lower Mainland due to these initiatives.
- Generated new business with marketing initiatives and strategic plans. Presented the Westrend Value Proposal.
Account Manager
CanWel Building Materials Ltd
07.2017 - 08.2020
- Planned client relationship cultivating events to promote growth, resulting in expansion of clientele base by 6% in 2018.
- Increased sales by 12% on average with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Developed and managed plans to grow territory more than 10% through key account planning.
- Developed deep knowledge of customer businesses and relationship to company objectives.
- Visited customer locations to determine needs, set up contracts and provide training.
- Expanded customer base by identifying needs, developing solutions and delivering client-centered products.
Account Executive/Business Development Executive
Spectrum Brands/Stanley National
12.2005 - 07.2017
- Daily Customer Calls of Stanley National Hardware & Fasteners, Weiser Lock, Pfister Faucets.
- Final Years 2016-118% to budget. 2015-117% to budget. 2014-108% to budget.
- Worked with new and existing customers to discuss how their needs could be met through specific products and services.
- Product Presentations, Conducted product Knowledge sessions regularly and executed Inventory Management through Sales Order process.
Sales Associate
Revy/Rona Home Centers
06.1996 - 12.2005
- Analyzed and properly processed product returns, assisting customers with finding alternative merchandise to meet needs.
- Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
- Maintained organized, presentable merchandise to drive continuous sales.
- Tracked stock using company inventory management software.
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
- Liaised with customers and recommended specific products and specials, aligning with individual needs, requirements and specifications.
- Experience in Hardware & tools, Kitchen & Bath, Plumbing , Electrical, Contract Sales, Paint & Seasonal.
- Developed Kitchen & Bath department to 225K in first year (2003)of introducing new lines. Grew to 530k by 2005.
Education
CSA - CSA
Canadian Professional Sales Association
Mississauga, ON06.2019
High School Diploma -
Brookswood Secondary School
Langley, BC06.1996
Skills
- Dependable, passionate and driven
- Reliable People-oriented
- Excellent work ethic
- Selfless
- Self-Sufficient
- Account Management
- Inventory Management
- Team player
- Sales analysis
- Lead prospecting, hunting mentality
- Relationship building and management
- Business Development
Certification
20/20 Kitchen Design Training Fork Lift Certification (Expired)
First Aid Level 1 Certification (Expired)
Languages
English
Native or Bilingual
Timeline
Business Development
Westrend
09.2020 - Current
Account Manager
CanWel Building Materials Ltd
07.2017 - 08.2020
Account Executive/Business Development Executive
Spectrum Brands/Stanley National
12.2005 - 07.2017
Sales Associate
Revy/Rona Home Centers
06.1996 - 12.2005
CSA - CSA
Canadian Professional Sales Association
High School Diploma -
Brookswood Secondary School
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