Ryan Harding

Description:

A Digital Marketing Specialist wears many hats and can be broken into various roles. The day-to-day work includes executing projects and deliverables for selected clients and campaigns across the province – including but not limited to increasing web traffic, content projects, tailored client marketing and communications, and cross-functional teamwork.

Responsibilities:

• Oversee 10 – 15 clients, coordinating campaigns and managing performance based on budgets and priorities.
• Develop and execute marketing plans, paid campaigns, and digital marketing and communications content. While working alongside various teams to ensure tasks are properly communicated and completed as needed for each client.
• Track and report on marketing campaign performance monthly to help optimize current and future plans.
• Manage respective client goals and campaign budgets.

Description:

Recognizing opportunities and turning leads into long-lasting partnerships. With extensive knowledge and understanding of industry trends, the role of an Account Manager is to communicate directly with clients and prospects, understand their individual needs, and recommend services that maximize value. This role also assists in developing sales strategies and establishing quotas.

Responsibilities:

• Providing support for 10-15 clients by learning about and satisfying their needs.
• Responding to RFP's or reaching out to prospects.
• Following up with prospects several times throughout the sales cycle to ensure needs are being met.
• Presenting and demonstrating value of products and services to prospective buyers.
• Compiling and analyzing data to find trends.
• Staying current on company offerings and industry trends.
• Maintaining a database of contact information.
• Building long-lasting, mutually beneficial relationships with external contacts and internal departments to create better customer experience.
• Handling complaints and negotiations

Description:

The Brand Specialist plays an integral role on the marketing team, taking the lead in developing creative media plans and execution tools to support regional/national events and audience content. Effectively collaborate across Red Bull Canada’s respective specialist marketing functions (Sports, Culture, Media Network, Field Marketing, Sales). This role requires a passion for creative development and the ability to translate it into an effective media strategy; attention to detail, sharp project management skills and the ability to balance the needs of internal stakeholders with the needs of the brand and consumer.

Responsibilities:

• Build and develop communication flow between Red Bull Canada and external creative agency.
• Correspond with Brand Manager to ensure creative masters for all events and field activation are adhered to and adapted to relative markets.
• Be brand point of contact for the field concerning all event and activation-related projects; coach on brand guidelines, best practices, and creative and advertising updates and insights.
• Initiate the creative and advertising scope and timelines in the planning phase of the event calendar.
• Effectively plan, manage, and deliver projects and campaigns on time and within budget.
• Ensure strong inter-department collaboration for 360 marketing plan alignment.
• Identify and define advertising objectives in collaboration with marketing specialist functions and Field teams to inform effective media briefs.
• Lead briefing to external media agency to strategize, develop and implement effective advertising campaigns.
• Evaluate post-analysis of campaigns to share key learnings with the broader marketing team and to adapt and evolve future campaigns

Description:

Running game day operations for the Memorial University Athletics department, and ensuring that game day runs on schedule and as planned. The Athletics Coordinator requires versatility and teamwork with the day-to-day work changing at any point. Broadcasting, stats keeping, commentating, merchandising, sideline work, and more are all parts of this position.

Responsibilities:

• Provided direction and guidance to internal teams in order to achieve targets.
• Developed and implemented daily operations plans such as coordinating employee, assisting athletes, and identifying and resolving unauthorized, unsafe or ineffective practices.
• Oversaw day-to-day operations of sports teams pre, during, and post game.
• Collaborated with area managers to evaluate needs and optimize operational plans.