Ryan Griffin
Toronto,ON
Summary
Hard working and versatile media manager with the ability to develop new ideas and execute at various levels. Strong background in the entertainment space, thriving in fast-paced environments. Solid history of balancing consistent output with strategic alignment from an internal end, dedicated to executing internal goals while also leaning into the wants and needs of the audience. Swiss army knife of digital marketing with the ability to not only create and manage social strategy from a partnership and management standpoint, but from an execution and outward facing view as well.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Manager, Social Media and Social Partnerships
FaZe Clan
Toronto
2021.04 - Current
- Captured and created media, editing graphics/photos, and created/executed social strategy for FaZe Clan's collective digital audience of 220M+
- Established and executed deliverables for FaZe Clan's suite of blue chip partners including Porsche, Xfinity and McDonald's.
- Developed and implemented successful social media campaigns to support company objectives.
- Created engaging content for multiple social media platforms, such as Twitter (X), Instagram, TikTok, and YouTube.
- Managed the daily operations of all assigned social media accounts in including match-day coverage of live events and day-to-day posting on FaZe Clan's main brand channels.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Collaborated with other departments to ensure brand consistency across all channels.
Coordinator, Digital Marketing and Graphic Design
Maple Leaf Sports & Entertainment
Toronto
2017.09 - 2021.04
- Managed execution of digital marketing for MLSE's Digital Labs properties, working on creative using the Adobe Suite.
- Managed partnership execution for MLSE's Esports arms affiliated with the Toronto Maple Leafs, Toronto Raptors, and Toronto FC.
- Developed and implemented marketing plans to target specific audiences for various sports teams.
- Created content for social media campaigns to promote team events and activities.
- Designed and created high-quality visuals for print, web, and social media campaigns.
Manager, Digital Marketing
North Bay Battalion Hockey Club
North Bay
2014.09 - Current
- Managed marketing and team operations to execute sponsorship deliverables.
- Created engaging content throughout the season to ensure top of mind awareness in the city.
- Developed campaigns to drive ticket sales and merchandise conversion.
- Created and managed brand identity through graphic and product design.
- Transitioned the brand to a digital focus team driving revenue, awareness and position the team amongst Canada's elite in the sports world.
- Today, I work on contract overseeing the creative and marketing teams and executing brand strategy.
Freelancer
Ryan Griffin
Toronto
- I've worked as a freelancer with a collection of brands in the sports and entertainment world, using an array of skills to help execute their goals for various events.
- Leaned into an array of skills from photography and content strategy to graphic design and video editing.
- The list of clients include the NHL, New York Islanders, Canada Basketball, Toronto Maple Leafs, Toronto Raptors, Toronto FC, and Luminosity Gaming.
Education
BBA - Marketing Management
University of Guelph
Guelph, ON2021-04
Skills
- Social Media Management (X, Instagram, TIkTok, Facebook, YouTube)
- Adobe Suite (Photoshop, Premiere Pro, Lightroom)
- Photography and Videography
- Social Editing and Content Creation
- Performance Management
- Partnership Execution
- Strategic Planning
- Brand Management
Accomplishments
- 2021 Social Media Team of the Year (FaZe Clan)
- 2020 NBA 2KL Digital Campaign of the Year (Toronto Raptors)
- 2020 NBA 2KL Partnership of the Year (Toronto Raptors)
- 2019 NBA 2KL Digital Innovator of the Year (Toronto Raptors)
- 2018 NBA 2KL Community Engagement Award (Toronto Raptors)
Certification
- Adobe Certified (Expert) in Premiere Pro
- Adobe Certified (Master) in Photoshop
- Adobe Certified (Expert) in Lightroom
References
References available upon request.
Timeline
Manager, Social Media and Social Partnerships
FaZe Clan
2021.04 - Current
Coordinator, Digital Marketing and Graphic Design
Maple Leaf Sports & Entertainment
2017.09 - 2021.04
Manager, Digital Marketing
North Bay Battalion Hockey Club
2014.09 - Current
Freelancer
Ryan Griffin
BBA - Marketing Management
University of Guelph
- Adobe Certified (Expert) in Premiere Pro
- Adobe Certified (Master) in Photoshop
- Adobe Certified (Expert) in Lightroom
Similar Profiles
Christopher DoyiChristopher Doyi
Representative & Tournament Player at Faze ClanRepresentative & Tournament Player at Faze Clan
Meredith ShineyMeredith Shiney
Director, Events and Talent Relations at FAZE CLANDirector, Events and Talent Relations at FAZE CLAN
Karen EscobarKaren Escobar
Real Estate Consultant at FAZE RealtyReal Estate Consultant at FAZE Realty