Ryan Gendreau
Brantford,ON
Summary
Strategic, innovative and results-driven digital media professional with 3+ years of experience in digital media, analytics, and creative strategy. Skilled in leveraging data insights to drive performance and crafting impactful campaigns across diverse platforms. Committed to teamwork and adaptable to changing trends, delivering consistent and reliable outcomes.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media Manager
Wildlives Medialab
06.2024 - 01.2025
- Conducted weekly and monthly consultations with clients to align social media strategies with goals and objectives and ensure the seamless execution of projects, campaigns, and initiatives.
- Managed 12 diverse social media accounts with followers and subscribers ranging from 800 to 78,000+ across Instagram, Facebook, YouTube, TikTok, X, and Pinterest
- Managed the ideation, planning, and execution of impactful client projects and campaigns, producing 7+ engaging posts per week, per client, to drive audience engagement and brand growth.
- Built, monitored, and analyzed digital performance metrics utilizing custom Looker Studio dashboards and Google Sheets to provide actionable insights to optimize campaigns and demonstrate shifts in the market for future projects.
- Conducted comprehensive competitor and SWOT analyses for clients, identifying opportunities, threats, and market trends to inform strategic decision-making and enhance competitive positioning.
- Foster active online communities by managing inbound engagement and strategic outreach, driving audience interaction and strengthening client-consumer relationships.
- Capture and edit high-quality content from events, transforming raw footage into compelling visuals that enhance brand storytelling and campaign impact.
- Coordinated with designers and ads team to brainstorm, plan, and execute innovative projects and campaigns.
- Assisted in client rebranding initiatives, contributing to refreshed identities and improved remarketing positioning.
- Aided in increasing brand awareness by developing and implementing effective social media strategies.
Digital Media Analyst
Wildlives Medialab
09.2023 - 05.2024
- Conduct weekly and monthly consultations with clients to align social media strategies with goals and objectives and ensure seamless execution of campaigns and initiatives.
- Build, monitor, and analyze digital performance metrics using custom Looker Studio dashboards and Google Sheets, providing actionable insights to optimize campaigns and demonstrate shifts in the market.
- Conducted comprehensive competitor and SWOT analyses for clients, identifying opportunities, threats, and market trends to inform strategic decision-making and enhance competitive positioning.
- Aided in fostering active online communities by managing inbound engagement and conducting strategic outreach to driving audience interaction and strengthening client-consumer relationships.
- Partnered with social media managers, designers, and ads team to brainstorm, plan, and execute innovative projects and campaigns.
- Streamlined internal processes by creating and maintaining organized databases of relevant media information.
- Identified potential risks to client reputation by monitoring negative press coverage and developing mitigation strategies.
- Optimized media plans by utilizing advanced analytics tools for in-depth evaluation of campaigns.
Digital Media Specialist
Wildlives Medialab
03.2023 - 08.2023
- Assisted in fostering active online communities by managing inbound engagement and performing strategic outreach, driving audience interaction and strengthening client-consumer relationships.
- Partnered with social media managers, designers, and writers to brainstorm, plan, and execute innovative campaigns.
- Assisted in designing visually compelling assets to support digital marketing campaigns, enhancing client branding and storytelling.
Social Media Management
Campus Crew
01.2022 - 07.2022
- Oversaw social media accounts across Instagram and Facebook, tailoring content and strategies to fit platform-specific audiences and objectives.
- Build, monitor, and analyze digital performance metrics using custom Looker Studio dashboards and Google Sheets, providing actionable insights to optimize campaigns and demonstrate shifts in the market.
- Foster active online communities by managing inbound engagement and strategic outreach, driving audience interaction and strengthening client-consumer relationships.
Photographer/Editor
Go Auto Mississauga
01.2018 - 01.2019
- Responsible for photographing and editing 100s of cars in inventory.
- Creating compelling videos highlighting key features of premium vehicles.
- Uploading content to the company website.
Photographer/Editor
People Management Group Inc.
01.2017 - 01.2018
- Responsible for capturing and editing safety training videos.
- Ideation and planning of content to film.
Education
Advanced Diploma - Advertising and Marketing Communications Management
St Clair College of Applied Arts
Windsor, ON04.2023
Skills
- Client Strategy & Consultation
- Account Management & Project Management
- Content Production & Campaign Execution
- Performance Analytics & Market Research
- Community Engagement
- Branding Projects
- Email Marketing Campaigns
- Looker Studio
- Google Sheets
- Google Analytics 4 (GA4)
- YouTube Studio
- Adobe Creative Suite
- META Business Suite
- Supermetrics
- Microsoft 365
Accomplishments
- Achieved 15,000+ followers in 2024 for a client on Instagram by implementing quality posts that resonated with the audience.
- Identified engagement shifts through robust Looker Studio dashboards which led to positive repositioning strategies.
- Collaborated with a team of 5 in the development of event content production.
Experiential Experience
- National Basketball League of Canada, Social Media and Content Proposal, 09/01/22, 12/31/22
- Campus Crew, Social Media and Content Proposal, 01/01/22, 04/30/22
Certification
- Google Analytics Certified - Google
Timeline
Social Media Manager
Wildlives Medialab
06.2024 - 01.2025
Digital Media Analyst
Wildlives Medialab
09.2023 - 05.2024
Digital Media Specialist
Wildlives Medialab
03.2023 - 08.2023
Social Media Management
Campus Crew
01.2022 - 07.2022
Photographer/Editor
Go Auto Mississauga
01.2018 - 01.2019
Photographer/Editor
People Management Group Inc.
01.2017 - 01.2018
Advanced Diploma - Advertising and Marketing Communications Management
St Clair College of Applied Arts
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