Ryan Gendreau
Brantford,ON
Summary
Strategic, innovative and results-driven digital media professional with 3+ years of experience in social media management, analytics, and creative strategy. Skilled in leveraging data insights to drive performance and crafting impactful campaigns across diverse platforms. Committed to making meaningful contributions and advancing organizational goals.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media Manager
Wildlives Medialab
06.2024 - Current
- Conduct weekly and monthly consultations with clients to align social media strategies with goals and objectives and ensure a seamless execution of campaigns and initiatives
- Oversee 12 diverse social media accounts across Instagram, Facebook, YouTube, TikTok, X, and Pinterest, tailoring content and strategies to fit platform-specific audiences and objectives
- Lead the ideation, planning, and execution of high-impact client campaigns, producing 7+ engaging posts per week per client to drive audience engagement and brand growth
- Build, monitor, and analyze digital performance metrics using custom Looker Studio dashboards and Google Sheets, providing actionable insights to optimize campaigns and demonstrate shifts in the market
- Conducted comprehensive competitor and SWOT analyses for clients, identifying opportunities, threats, and market trends to inform strategic decision-making and enhance competitive positioning
- Foster active online communities by managing inbound engagement and strategic outreach, driving audience interaction and strengthening client-consumer relationships
- Capture and edit high-quality content from events, transforming raw footage into compelling visuals that enhance brand storytelling and campaign impact
- Coordinate with designers, writers, and analytics teams to create cohesive campaigns and meet deadlines
- Partnered with designers, and ads team to brainstorm, plan, and execute innovative campaigns
- Assisted in client rebranding initiatives, contributing to refreshed identities and improved market positioning
- Increased brand awareness by developing and implementing effective social media strategies.
Digital Media Analyst
Wildlives Medialab
09.2023 - 05.2024
- Conduct weekly and monthly consultations with clients to align social media strategies with goals and objectives and ensure seamless execution of campaigns and initiatives.
- Build, monitor, and analyze digital performance metrics using custom Looker Studio dashboards and Google Sheets, providing actionable insights to optimize campaigns and demonstrate shifts in the market.
- Conducted comprehensive competitor and SWOT analyses for clients, identifying opportunities, threats, and market trends to inform strategic decision-making and enhance competitive positioning.
- Foster active online communities by managing inbound engagement and strategic outreach, driving audience interaction and strengthening client-consumer relationships.
- Partnered with social media managers, designers, and writers to brainstorm, plan, and execute innovative campaigns.
Digital Media Specialist
Wildlives Medialab
03.2023 - 08.2023
- Foster active online communities by managing inbound engagement and strategic outreach, driving audience interaction and strengthening client-consumer relationships.
- Partnered with social media managers, designers, and writers to brainstorm, plan, and execute innovative campaigns.
- Designed visually compelling assets to support digital marketing campaigns, enhancing client branding and storytelling.
Social Media Management
Campus Crew
01.2022 - 07.2022
- Oversee social media accounts across Instagram and Facebook, tailoring content and strategies to fit platform-specific audiences and objectives.
- Build, monitor, and analyze digital performance metrics using custom Looker Studio dashboards and Google Sheets, providing actionable insights to optimize campaigns and demonstrate shifts in the market.
- Foster active online communities by managing inbound engagement and strategic outreach, driving audience interaction and strengthening client-consumer relationships.
Photographer/Editor
Go Auto Mississauga
01.2018 - 01.2019
- Responsible for photographing and editing 100s of cars in inventory.
- Creating compelling videos highlighting key features of premium vehicles.
- Uploading content to the company website.
Photographer/Editor
People Management Group Inc.
01.2017 - 01.2018
- Responsible for capturing and editing safety training videos.
- Ideation and planning of content to film.
Education
Advanced Diploma - Advertising and Marketing Communications Management
St Clair College of Applied Arts
Windsor04.2023
Skills
- Client Strategy & Consultation
- Account Management
- Content Production & Campaign Execution
- Performance Analytics & Market Research
- Community Engagement
- Branding Projects
- Email Marketing Campaigns
- Looker Studio
- YouTube Studio
- Adobe Creative Suite
- Meta Business Suite
- Supermetrics
- Microsoft 365
Experiential Experience
- National Basketball League of Canada, Social Media and Content Proposal, 09/01/22, 12/31/22
- Campus Crew, Social Media and Content Proposal, 01/01/22, 04/30/22
Certification
- Google Analytics Certified - Google
Timeline
Social Media Manager
Wildlives Medialab
06.2024 - Current
Digital Media Analyst
Wildlives Medialab
09.2023 - 05.2024
Digital Media Specialist
Wildlives Medialab
03.2023 - 08.2023
Social Media Management
Campus Crew
01.2022 - 07.2022
Photographer/Editor
Go Auto Mississauga
01.2018 - 01.2019
Photographer/Editor
People Management Group Inc.
01.2017 - 01.2018
Advanced Diploma - Advertising and Marketing Communications Management
St Clair College of Applied Arts
- Google Analytics Certified - Google
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