Summary
Overview
Work History
Education
Skills
Timeline
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Ryan Finch

Los Angeles

Summary

Results-driven consultant and operations leader with a strong track record in driving growth and operational excellence through GTM strategy, digital marketing, and product initiatives. Proven expertise in building high-performing sales teams, managing client relationships, and delivering data-driven campaigns with measurable ROI. Skilled at integrating innovative technology and leading cross-functional projects in dynamic environments. Dedicated to bridging strategy and execution to advance brand activation and digital transformation.

Overview

8
8
years of professional experience

Work History

Operations & GTM Sales

Katú Yerba Mate
Los Angeles
10.2024 - Current
  • Designed and launched Katú’s mobile retail operations from the ground up — overseeing van buildout, health permitting, and logistical workflows to support on-the-ground sales.
  • Developed and executed GTM strategy for event activations, including budgeting, SOPs, and branded sales displays to maximize customer engagement.
  • Led retail expansion across Los Angeles by sourcing, pitching, and securing new wholesale accounts.
  • Built and scaled a community sales force, recruiting and onboarding affiliate reps to drive grassroots brand growth.
  • Orchestrated in-store demos and sampling events to boost sell-through, and deepen customer touchpoints.
  • Integrated social and digital engagement strategies, with live events, to amplify reach and reinforce brand presence across channels.

Biz Ops Associate - GTM & Partnerships

SendOwl
Los Angeles
01.2024 - 11.2024
  • Led influencer campaigns and managed TikTok and Instagram to boost engagement and brand visibility.
  • Built a review site and reputation strategies to protect and grow an online presence.
  • Ran SEO, retargeting, and email campaigns to drive traffic and conversions.
  • Conducted competitor analysis and created PRDs to support product development.
  • Launched blogger outreach and sentiment analysis programs to grow awareness.
  • Secured new agency partnerships to expand reach and drive revenue.

Client Director, GTM & PR

AK Infinite
Los Angeles
11.2022 - 08.2024
  • Led over 100 digital campaigns for real estate clients, driving strong gains in traffic, engagement, and conversions.
  • Managed all client communications and project delivery with a 100% satisfaction rate.
  • Boosted engagement by over 25% and conversions by 15% through data-backed copy and targeting.
  • Partnered with creative and SEO teams to grow organic traffic by 30%.
  • Built a custom keyword and analytics system that improved campaign ROI by 20%.

Consultant, Operations

Logic2020
Los Angeles
02.2023 - 01.2024
  • Partnering with practice leads to align digital transformation solutions with client goals, driving growth, and supporting pre-sales efforts.
  • Led AI and SaaS initiatives through cross-functional collaboration.
  • Improved operational efficiency by tracking KPIs, creating onboarding materials, and maintaining client documentation.
  • Supported RFP creation, case studies, contract management, and financial reporting to streamline sales and delivery.

Advisor, Product & UX

Bazar Enterprises
Los Angeles
10.2022 - 01.2023
  • Built AI-powered product recommendation system.
  • Led UX design efforts and created detailed wireframes.

Associate Consultant

Capco
New York
03.2020 - 09.2022
  • Led agile fintech app development for a top-tier bank, translating complex requirements into streamlined workflows.
  • Optimized QA by creating test scripts and managing feedback systems, accelerating issue resolution.
  • Boosted adoption of caller authentication tools, increasing user engagement.
  • Maintained risk and issue logs, delivering data-driven insights that informed executive decisions.
  • Supported loan origination and LIBOR/SOFR transition through market analysis and stakeholder collaboration.

Co-Founder, GTM

Ninth Street Jerky LLC
Philadelphia
05.2017 - 03.2020
  • Drove $100K+ in first-year revenue across retail and DTC channels.
  • Built partnerships with gourmet retailers and managed product compliance.
  • Led product development, channel strategy, and sales ops.

Education

B.A. - Digital Marketing & Consumer Psychology

University of Pennsylvania
01.2020

Skills

  • GTM strategy and ops
  • Project Management
  • Stakeholder & Client Management
  • Recruitment and team building
  • Email Marketing
  • SEO & Content Strategy
  • UX Design
  • Business analysis and requirements gathering
  • Social Media Strategy & Influencer Campaigns
  • Brand partnerships
  • Sentiment and competitor analysis
  • Certified SAFE Scrum Master
  • Sales Enablement and Operations
  • KPI tracking

Timeline

Operations & GTM Sales

Katú Yerba Mate
10.2024 - Current

Biz Ops Associate - GTM & Partnerships

SendOwl
01.2024 - 11.2024

Consultant, Operations

Logic2020
02.2023 - 01.2024

Client Director, GTM & PR

AK Infinite
11.2022 - 08.2024

Advisor, Product & UX

Bazar Enterprises
10.2022 - 01.2023

Associate Consultant

Capco
03.2020 - 09.2022

Co-Founder, GTM

Ninth Street Jerky LLC
05.2017 - 03.2020

B.A. - Digital Marketing & Consumer Psychology

University of Pennsylvania

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Ryan Finch