Summary
Overview
Work History
Education
Skills
Websites
Certification
Hobbies and Interests
Languages
Timeline
Generic

Ruzanna Khachiyants

Toronto,Canada

Summary

Senior learning and content strategist with over 10 years of experience leading global education operations, content strategy, and digital campaigns. At OANDA, I drove scalable learning initiatives across six divisions, managing content ecosystems, webinars, and vendor partnerships. Currently at Scotiabank, I am executing data-driven, multi-channel campaigns across email, web, and mobile to enhance customer engagement and adoption.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Manager, Digital Campaign Strategy and Execution

Scotiabank
Toronto, Canada
10.2024 - Current
  • Currently leading digital messaging and campaign execution across Mobile Banking, Scotia Online, ABM, and Email, while continuously optimizing strategies to improve customer engagement and product adoption.
  • Building and launching data-driven, multi-channel marketing campaigns that consistently increase client content engagement through precise targeting and personalized messaging.
  • Collaborating with Journey Managers to design and refine integrated campaigns that align with strategic business objectives and enhance customer journey outcomes.
  • Developing customer-centric marketing strategies that streamline creative processes, maximize internal resources, and align outputs with global and divisional priorities.
  • Directing the development of digital campaign assets using HTML, Adobe Photoshop, and Sketch, ensuring responsive and accessible content that meets brand and engagement standards.
  • Utilizing Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Litmus, and Movable Ink to deploy, analyze, and continuously refine digital communications at scale.
  • Leading A/B testing and campaign optimization efforts, consistently generating improvements in engagement metrics, click-through rates, and conversion performance.
  • Fostering collaborative relationships with cross-functional stakeholders and agency partners, while actively integrating shared insights to improve digital campaign impact across the organization.

Manager, Global Education Strategy and Content

OANDA Corporation
Toronto, Canada
05.2015 - 12.2023
  • Owned global learning operations across six divisions, ensuring scalable delivery of client education programs.
  • Led strategic development of OANDA’s Learning Centre and client education portal, curating modular learning paths.
  • Directed vendor relationships for educational content, managing due diligence, contracting, and performance optimization.
  • Implemented agile project management frameworks to enhance workflow systems for content development and compliance reviews.
  • Managed cross-functional teams and collaborated with subject matter experts to produce compliant learning materials.
  • Defined key OKRs to assess team performance and resource allocation, optimizing learning strategies with data insights.
  • Scaled OANDA’s global webinar strategy, launching over 10 series and increasing engagement by 30%.
  • Supported senior leadership with impactful presentation materials and strategic communications for diverse audiences.

Specialist, Corporate Training Solutions

Canadian Management Centre
Toronto, Canada
03.2014 - 04.2015
  • Managed end-to-end corporate training solutions, ensuring seamless execution and delivery from design to implementation.
  • Curated client relations with clients such as CIBC, The Globe and Mail, Boston Pizza, Shoppers Drug Mart, Toyota Canada, FundSERV Inc., IIROC, Gibson Energy, the City of Calgary, the City of Regina, and Giant Tiger.
  • Evaluated business unit learning requirements based on an understanding of business objectives, desired results, and constraints, and applied solutions for customized training delivery.
  • Drafted requests for proposals and corporate training agreements.
  • Implemented a variety of learning strategies to create unique, innovative, and customized learning solutions for clients of varying industries, including retail, government, and financial services.

Director of Education and Training

RAC Digital Arts Canada
Toronto, Canada
01.2011 - 09.2013
  • Led the development and revision of training programs to ensure alignment with Ministry of Education regulations and industry standards.
  • Recruited and supervised instructional staff, provided guidance and support to faculty.
  • Developed and implemented student support services such as academic advising, counseling, and career development to promote student retention and success.
  • Coordinated accreditation reviews and assessments, prepared documentation and reports to demonstrate program quality and compliance with regulatory requirements.
  • Represented the college at community events, industry forums and professional conferences to enhance visibility and promote partnerships.

Education

International Relations -

University of Toronto
Toronto, Canada
07.2007

Business Administration and Management -

University of World Economy and Diplomacy
Tashkent, Uzbekistan
05.1999

Skills

  • Global client education and strategy
  • Content marketing and distribution
  • Content management systems
  • Digital marketing and SEO
  • Email marketing and A/B testing
  • Stakeholder relations
  • Vendor management
  • Wagtail
  • HTML
  • Litmus testing
  • Movable Ink integration
  • CRM systems
  • HubSpot
  • Marketo
  • Responsys
  • Pigeon
  • Contentful
  • Workfront
  • JIRA
  • Confluence

Certification

  • Fundamentals of Finance and Accounting for Non-Financial Managers, 01/01/14, Canadian Management Centre
  • Getting Results Without Authority, 01/01/14, Canadian Management Centre
  • HubSpot, 01/01/22
  • Marketo, 01/01/19

Hobbies and Interests

AI Driven Marketing

Languages

  • English, Native or Bilingual Proficiency
  • Spanish, Limited Working Proficiency
  • Ukrainian, Limited Working Proficiency

Timeline

Manager, Digital Campaign Strategy and Execution

Scotiabank
10.2024 - Current

Manager, Global Education Strategy and Content

OANDA Corporation
05.2015 - 12.2023

Specialist, Corporate Training Solutions

Canadian Management Centre
03.2014 - 04.2015

Director of Education and Training

RAC Digital Arts Canada
01.2011 - 09.2013

International Relations -

University of Toronto

Business Administration and Management -

University of World Economy and Diplomacy

Similar Profiles

CREATE PROFILE
Ruzanna Khachiyants