RUYU BAI
Student Recruitment Specialist
Vancouver,British Columbia 不列颠哥伦比亚省
Summary
Dynamic Student Recruitment and Marketing Specialist with over 10 years of experience in sales, education, and public speaking. Proven expertise in student engagement, social media strategy, and recruitment, having successfully developed a bilingual broadcasting education platform with 35,000+ followers and recruited 100+ students.
In collaboration with Yunnan Haibei Bilingual School, one of the largest international schools in Yunnan Province (operated by my sister), I have been instrumental in helping their graduates seek international education opportunities. 90% of the school's students pursue middle and high school education overseas, and my expertise in recruitment and education marketing makes me well-positioned to create partnerships that ensure high-quality placements for their students.
Fluent in both Mandarin and English , I am skilled at building long-term relationships with students and parents, having maintained a 70%+ re-enrollment rate in previous educational roles. Legally eligible to work in Canada (Open Work Permit).
Overview
10
10
years of professional experience
Work History
Founder & Director
HengZhi Online Bilingual Broadcasting Academy
01.2023 - Current
- Created and scaled a bilingual broadcasting education program, focusing on content creation, public speaking training, and broadcasting skills for students preparing for Chinese art entrance exams.
- Grew a social media following of 35,000+ on Xiaohongshu within six months, effectively leveraging digital marketing strategies to increase brand awareness.
- Generated over 2,000 leads and converted 100 students into enrolled clients in one year, leading to sustainable revenue growth and continued program expansion.
- Developed all course materials and implemented engaging content that met the educational needs of students, while managing day-to-day business operations.
- Applied sales and communication skills to convert leads into paying students, demonstrating a deep understanding of customer needs and how to address them through targeted content and conversations.
Speaking & Communication Lecturer
Yangtze University
09.2023 - 06.2024
- Delivered oral communication and public speaking courses to undergraduate students, developing their presentation and interpersonal communication skills.
- Utilized contractor role flexibility to provide targeted, high-impact instruction based on the academic needs of the university.
- Collaborated with faculty to create and implement course materials that fit the evolving needs of students in a rapidly changing job market.
- Provided personalized feedback to students to help them improve their communication skills, preparing them for professional careers or further studies.
Lead Instructor & Marketing Coordinator
Yuanfuda Online Education
11.2020 - 12.2022
- Delivered public lectures and online courses to over 150,000 students across 400+ cities in China, building a nationwide presence and becoming a top-performing instructor recognized with the Best Performing Instructor award.
- Achieved the highest sales conversion rate among all instructors for public courses, leading to an increase in student enrollment and solidifying a reputation for delivering high-quality, sales-driven educational content.
- Fostered strong student relationships, resulting in a 70%+ course re-enrollment rate for the following quarter, demonstrating an ability to build trust, loyalty, and engagement with students and their families.
- Spearheaded sales-focused courses that led to a 25% increase in new enrollments by using persuasive communication and creating a highly engaging learning environment.
- Collaborated with cross-functional teams to design interactive and dynamic course materials, enhancing student satisfaction and increasing overall retention and participation.
- Played a key role in integrating marketing strategies with educational content, successfully using WeChat and other platforms to promote courses, engage potential students, and drive enrollment.
Art Entrance Exam Consultant
Songguo Broadcast Academy
09.2018 - 08.2020
- Spearheaded student recruitment efforts across China, conducting high school presentations and recruitment events to attract students to the institution’s broadcasting arts programs.
- Developed relationships with both students and parents, addressing their concerns and offering reassurance, leading to a 30% increase in enrollments.
- Utilized social media platforms such as WeChat and Xiaohongshu to boost engagement and increase program visibility, achieving a 40% growth in social media engagement.
- Maintained close contact with students post-enrollment, ensuring their well-being and success, thus enhancing retention rates.
Student Recruitment and Group Leader (part-time)
Thames Study Tours
03.2015 - 07.2017
- Recruited students for UK study tours, delivering public presentations and working closely with parents to ensure successful enrollments.
- Led student groups on international study tours, ensuring their safety and well-being while providing educational experiences during the trip.
- Created and shared social media content to promote the study tours, leading to increased interest and participation in the program.
Education
Bachelor of Arts - Liberal Studies, Minor in Management Information
University of Maine At Presque Isle
Presque Isle,Maine,US 05.2001 -
Master of Arts - Communication
Communication University of China
Beijing,China 05.2001 -
Bachelor of Science - Logistics Engineering
Changsha University of Science & Technology
Changsha,Hunan Province, China 05.2001 -
Skills
- Public Speaking: Hosting, public lectures, sales presentations, event moderation
- Languages: Native Mandarin, Fluent English
- Sales & Marketing: Strategic recruitment campaigns, target market analysis, event planning
- Social Media: WeChat, Xiaohongshu, content creation, audience engagement
- Student Support: Emotional support, academic guidance, parental communication
- Project Management: Team leadership, recruitment strategies, multi-tasking under pressure
- Technical Skills: Data analysis, Python programming, Google Data Analytics Certification
Languages
English
Native or Bilingual
Timeline
Speaking & Communication Lecturer
Yangtze University
09.2023 - 06.2024
Founder & Director
HengZhi Online Bilingual Broadcasting Academy
01.2023 - Current
Lead Instructor & Marketing Coordinator
Yuanfuda Online Education
11.2020 - 12.2022
Art Entrance Exam Consultant
Songguo Broadcast Academy
09.2018 - 08.2020
Student Recruitment and Group Leader (part-time)
Thames Study Tours
03.2015 - 07.2017
Bachelor of Arts - Liberal Studies, Minor in Management Information
University of Maine At Presque Isle
05.2001 -
Master of Arts - Communication
Communication University of China
05.2001 -
Bachelor of Science - Logistics Engineering
Changsha University of Science & Technology
05.2001 -
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