Ruth Elliffe
Deep River,Ontario
Summary
A results oriented marketing professional with 22 years developed leadership experience in marketing and commercial disciplines. Throughout cross-industry experience in Europe, Australasia & North America I have developed brands, services, people and performance, demonstrating an excellent ability to; build effective relationships, maximise revenue opportunities and manage change, with a solid track record of finding innovative approaches to business challenges to unlock growth.
Overview
26
26
years of professional experience
Work History
Maternity Leave
Self Employed
01.2017 - 01.2024
- Relocated from NYC to Deep River to have our son, Finnian and self build a log home by the river.
Senior Brand Manager
Diageo New York
07.2014 - 12.2016
- Responsible for the strategic and creative development of the brand to drive commercial performance, brand equity and stakeholder engagement
Brand Director, Agency, Liqueurs & Gin Portfolio
Diageo Canada
11.2013 - 07.2014
- Responsible for development and execution of IMC strategic plans and AOP for the Liqueurs & Gin portfolio and development of three direct reports.
Brand Manager Grand Marnier
Diageo Canada
10.2012 - 11.2013
- Responsible for the strategic partnership & relationship with Diageo's partner brand, Grand Marnier
- Accountable for the development and delivery of the strategic plan, AOP and P&L.
Innovation Brand Manager
Diageo Canada
10.2010 - 10.2012
- Responsible for the analysis, development and commercialisation of innovation projects, delivering the innovation pipeline AOP and cross functional collaborate with NA Supply team ensuring excellence in execution, communication and stakeholder engagement.
Brand Manager Reserve Portfolio
Lion Nathan New Zealand
03.2009 - 07.2010
- Responsible for developing and executing the strategic plans for Diageo brands achieving the volume and profitability goals for the Johnnie Walker trademark and the Reserve portfolio, encompassing Ketel One, Tanqueray, Crown Royal, Ciroc, Bushmills and the Hidden & Classic Malt whiskies.
Sabbatical
07.2007 - 12.2008
- Relocated to Australia and New Zealand to pursue my passion for travel, adventure sports and property development.
Channel & Product Development Director
Empathy Marketing
01.2006 - 01.2007
- Responsible for digital marketing strategy and sponsorship on reward based brand engagement website Pigsback.com.
Portfolio Trade Marketing Manager
Scottish & Newcastle
01.2004 - 01.2006
- Responsible for the development and implementation of portfolio promotions to meet channel, trading & brand objectives.
Key Account Brand Ambassador
Roadshow Promotions Mkgt Agency
01.2003 - 01.2004
- Responsible for client relationship with key account; Scottish Courage and Kronenburg Blanc brand, delivering experiential marketing & brand communication programmes.
Creative Director
Beyond Certainty Ltd
01.2002 - 01.2003
- Appointed to identify and drive the core business prospects and develop the customer relations & event management systems of new Event Management company.
Director of Sales & Marketing
Whitbread Hotel Company
01.1998 - 01.2002
- Responsible for the development of the Sales & Marketing, PR function & 30 personnel.
Education
Bachelor of Arts - Business Management
University College Birmingham /De Montfort University
01.1996
Skills
- Relationship Management: highly developed natural people skills with the ability to build effective client relationships through consultative selling, leveraging internal & external resources and ensuring stakeholder engagement Integrating xxx to cross functional teams
- Business Development: Solution provider adept at finding innovative and creative new approaches to business challenges to unlock growth
- Brand Building: International experience in building brand equity and new to world brand creation
- Project Management: Breadth of experience delivering in challenging environments
- Revenue generation: creation of long-term value with a focus on customers, markets, and relationships
- Personable, curious and collaborative, strives for excellence with energy and pace
- Strategy Development
- Internal and External Communications
References
External references available on request.
Hobbies And Interests
Travel and the great outdoors are my passions. I am a yoga teacher working on my own studio. Currently enjoying the new adventure of motherhood and building community in the Ottawa valley.
Languages
English
Native or Bilingual
Timeline
Maternity Leave
Self Employed
01.2017 - 01.2024
Senior Brand Manager
Diageo New York
07.2014 - 12.2016
Brand Director, Agency, Liqueurs & Gin Portfolio
Diageo Canada
11.2013 - 07.2014
Brand Manager Grand Marnier
Diageo Canada
10.2012 - 11.2013
Innovation Brand Manager
Diageo Canada
10.2010 - 10.2012
Brand Manager Reserve Portfolio
Lion Nathan New Zealand
03.2009 - 07.2010
Sabbatical
07.2007 - 12.2008
Channel & Product Development Director
Empathy Marketing
01.2006 - 01.2007
Portfolio Trade Marketing Manager
Scottish & Newcastle
01.2004 - 01.2006
Key Account Brand Ambassador
Roadshow Promotions Mkgt Agency
01.2003 - 01.2004
Creative Director
Beyond Certainty Ltd
01.2002 - 01.2003
Director of Sales & Marketing
Whitbread Hotel Company
01.1998 - 01.2002
Bachelor of Arts - Business Management
University College Birmingham /De Montfort University
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