Ruth Ballard
(she/her) | Kjipuktuk / Halifax,NS
Overview
7
7
years of professional experience
Work History
Marketing Associate
SEATAC, Nova Scotia Community College
Dartmouth, Nova Scotia
05.2023 - Current
- Created engaging, brand-aligned organic content geared towards the ocean technology innovation ecosystem across social media platforms, with a focus on LinkedIn.
- In 1 year of managing SEATAC's LinkedIn page, increased followers by 60% (from 450 to 722), and achieved an average growth of 17.5% in unique page views and 26% in content engagement.
- Led preparations for a high-stakes presentation to a federal government funder as part of the competitive Technology Access Centre renewal process. The presentation's success was key to securing SEATAC's $1.75 million grant.
- Assisted with the launch of new Instagram and Facebook pages shared by SEATAC and NSCC Applied Research, and regularly contributed post content geared towards students, faculty and industry partners.
- Collaborated with clients, partners, NSCC's Digital Content Creator and an external videographer to create a compelling video capturing SEATAC's project work and impact on the ocean tech industry.
- Designed and developed content for various kinds of digital and print marketing collateral.
- Organized efforts to promote SEATAC's brand and services at trade shows and events.
- Built and leveraged relationships with partner organizations, clients, vendors and other departments within the College to better support event planning and marketing efforts.
- Made consistent updates to website content that best reflect available equipment, service offerings and student opportunities.
Communications Team Lead
PowerUp Leadership
Halifax, NS
01.2023 - Current
- Led and executed a refresh of branding and communications plan.
- Created high-quality marketing and professional development project materials for B2B markets.
- Supervised a team of two reports.
- Managed client and subcontractor communications, email organization, and scheduling.
- Fulfilled client deliverables for a variety of private and public sector organizations.
- Managed business development initiatives, including creating proposals and generating leads through direct outreach and organic social media engagement.
- Contributed to the award of two major contracts with large government agencies through RFP/RSFOs.
Administrative Lead
PowerUp Leadership
Halifax, NS
11.2021 - 12.2023
- Coordinated social media content and engagement, developed new social media strategy implemented in Fall of 2022.
- Assisted with business development and lead generation, managed trade show booth at a supplier diversity conference in Toronto.
- Created high-quality newsletters, blog posts and other marketing materials.
- Managed leads in a CRM and maintained contact lists for distribution channels.
- Supervised day-to-day project tasks and professional development for two reports.
- Handled invoicing, timesheets and other day-to-day administrative processes.
Customer Experience Agent
Director's Choice
Dartmouth, NS
11.2020 - 05.2021
- Represented over 400 North American funeral homes and crematories.
- Managed incoming calls and addressed client needs with compassionate, knowledgeable service.
- Connected families, medical teams and administrative personnel with appropriate resources and staff.
Peer Support Worker
Stay Connected Mental Health Project
Halifax, NS
01.2019 - 05.2019
- Planned and executed outreach events and social media campaigns to raise awareness about mental health issues and corresponding campus/community services.
- Used design software to create and distribute informational flyers and materials.
- Worked with a team of representatives from five post-secondary institutions to improve the accessibility of mental health services on campuses throughout Halifax.
Education
Certificate of Completion - How To Make A Podcast Workshop
University of King's College
Halifax, NS03-2024
Bachelor of Arts - Contemporary Studies/Creative Writing (Honours)
University of King's College
Halifax, NS05.2020
Certificate of Completion - Supporting Survivors of Sexual Violence
Nova Scotia Department of Community Services
Halifax, NS08.2017
Skills
- Graduated with BA (Honours) in 2020
- 2 years in Marketing/Communications roles
- Skilled at managing concurrent projects
- Talent for building relationships with both internal and external partners
- Strong writing and content creation skills for digital and print media
- Motivated by learning opportunities and new challenges
- Values-driven and committed to advancing EDI initiatives
Technical Skills
- Advanced knowledge of MS Office Suite, Canva, and social media platforms (LinkedIn, X, Instagram, Facebook).
- Experience with Adobe Creative Suite, Hubspot, Quickbooks, Wordpress and MailChimp.
References
Nicki Hall - Marketing & Communications Advisor
Nova Scotia Community College
(902) 817-9070 | Nicki.Hall@nscc.ca
Janine Meade - Business Development Lead, SEATAC
Nova Scotia Community College
(902) 476-4368 | Janine.Meade@nscc.ca
Joanne Firth - Industry Liaison Officer, Applied Research
Nova Scotia Community College
(902) 209-9246 | Joanne.Firth@nscc.ca
Susan Power - Founder & CEO
PowerUp Leadership
(902) 719-6662 | susan@powerupleadership.ca
Timeline
Marketing Associate
SEATAC, Nova Scotia Community College
05.2023 - Current
Communications Team Lead
PowerUp Leadership
01.2023 - Current
Administrative Lead
PowerUp Leadership
11.2021 - 12.2023
Customer Experience Agent
Director's Choice
11.2020 - 05.2021
Peer Support Worker
Stay Connected Mental Health Project
01.2019 - 05.2019
Certificate of Completion - How To Make A Podcast Workshop
University of King's College
Bachelor of Arts - Contemporary Studies/Creative Writing (Honours)
University of King's College
Certificate of Completion - Supporting Survivors of Sexual Violence
Nova Scotia Department of Community Services
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