Results-driven business development professional skilled in identifying growth opportunities, building client relationships, and driving revenue. Focused on team collaboration, goal achievement, and adapting to changing business needs. Proficient in sales strategies, market research, and customer relationship management.
Overview
22
22
years of professional experience
Work History
Category Sales Specialist
Staples
Edmonton & Surrounding Area, Canada
05.2025 - Current
Company Overview: Staples Canada is a leading provider of workplace solutions, offering business supplies, technology, and services to support productivity across all industries.
Territory & Account Management: Managed 4,000+ accounts across Edmonton and nearby areas. Completed 200+ site visits within 2.5 months, driving territory growth and client engagement.
Sales Growth & Revenue Achievement: Surpassed revenue and margin targets by positioning Staples as the preferred supplier for growth category products through proactive selling and solution-based approaches.
New Business & Account Recovery: Secured new accounts and re-engaged dormant clients by presenting customized solutions and building strong business relationships.
Implementation & Onboarding: Led end-to-end integration for new accounts, including setup, logistics coordination, and onsite installations (e.g., dispensers), ensuring a seamless client experience.
CRM & Process Management: Tracked all sales activities and client updates using Salesforce and Zendesk CRM, supporting team alignment and data-driven decisions.
Business Development Representative
Bunzl Industrial
Edmonton, Canada
03.2024 - 11.2024
Company Overview: Bunzl Industrial is a leading provider of specialized products and services in industrial and shipping materials, delivering innovative solutions to enhance operational efficiency and supply chain management across various industries.
Client Retention and Account Recovery: Managed over 156 accounts, including both active and inactive clients. Successfully re-engaged three high-volume accounts within the first three weeks, enhancing client satisfaction and engagement.
Sales Achievement and Growth: April: Surpassed the budget of $260,947.24 by an additional $68,530.86, achieving a total of $329,478.10. August: Exceeded the budget of $252,578.33 by an additional $35,571.91, reaching $288,150.24. September: Surpassed the budget of $201,330.56 by an additional $30,975.25, totaling $232,305.80. Year-to-date (YTD) sales stand at $2,231,720, with a YTD percentage of 99.40%.
Sales Growth and Expansion: Proactively identified and pursued growth opportunities with new and existing clients across industries. Provided technical support to improve product use and strengthen business relationships.
Pricing, Quotation, and Order Management: Effectively managed quotes, pricing inquiries, and orders to ensure timely and accurate delivery, meeting clients' specific needs.
Inventory Management: Conducted weekly Vendor Managed Inventory (VMI) checks to optimize stock levels and support uninterrupted supply chains for clients, including The Little Potato, Zytech, A1 Trusses, Alberta Oil Tools, and A.R. Thomson.
CRM and Documentation Management: Maintained and updated the CRM system with new business opportunities and account developments, enabling data-driven decision-making.
Business Development Consultant
Moneris
Edmonton, Canada
01.2019 - 03.2024
Company Overview: A fintech leader in payment solutions, including eCommerce, POS, and integrated systems.
New Client Acquisition: Secured 21 new accounts within the third month at Moneris by targeting prospects through effective cold calling.
Daily Activity: Averaged 15-20 B2B and B2C calls daily to establish a strong foundation for ongoing growth.
Upsell & Cross-Sell Success: Drove revenue growth by actively identifying and closing upsell and cross-sell opportunities across Moneris' payment solutions, consistently surpassing sales targets with results of 134% in 2021, 168% in 2022, and 118% in 2023.
High-Value Client Partnerships: Built and maintained partnerships with major clients, including Gentek Building Products, Layfield Edmonton, and Northern Food Services.
Performance Metrics: Delivered 305% of target performance in May 2021 and secured 22 national accounts totaling $65 million in February 2021.
Client Relationship Management & Professional Communication: Strengthened client relationships with consistent monthly follow-ups and maintained high standards in proposals and communications.
Salesforce Utilization: Used Salesforce to effectively track client interactions, manage leads efficiently, and enable data-driven decisions.
Territory Sales Manager
Instabox Alberta Inc.
Edmonton, Canada
08.2018 - 01.2019
Company Overview: Leading corrugated box manufacturer.
New Business Development: Expanded Instabox's client base by securing 30 new accounts, building strong partnerships with major clients such as Amity Industrial and Bolt Supply House.
Client Relationship Management: Actively addressed client needs to ensure satisfaction and loyalty, enhancing both client experience and retention.
Strategic Collaboration: Partnered with Senior Vice President and General Manager to develop customer acquisition strategies, driving steady sales growth in existing accounts.
Sales Consultant
The Brick
Edmonton, Canada
10.2013 - 09.2015
Demonstrate commitment to cultivating robust client relationships and continually meet/exceed sales targets.
Engage in the sale of furniture and related products, driving the entire full-cycle sales process.
Greet all customers in a timely and friendly manner, assess customer needs, and provide unique solutions through active listening.
Utilize product knowledge and features to effectively communicate value propositions and drive sales conversions.
Operations Manager
Moores Clothing for Men
Edmonton, Canada
01.2012 - 01.2013
Oversaw customer service operations with a focus on creating a positive experience and facilitating upselling to enhance customer satisfaction and maximize revenue.
Conducted training and development sessions for new staff, ensuring proficiency in all aspects of tuxedo rental operations and fostering a knowledgeable and capable team.
Managed order entry, data entry, and customer files to ensure the timely and accurate processing of information, analyzing and improving procedures to increase operational efficiencies.
Built and maintained expertise on products, sizing, style, availability, and accessory options, providing informed guidance to customers and staff to facilitate informed decision-making.
Enforced procedures and policies as implemented by the corporate office, ensuring compliance with industry standards and regulations.
Spearheaded marketing initiatives to promote the business through various outlets, including trade and consumer shows, contributing to brand visibility and customer engagement.
Sales Assistant
Moores Clothing for Men
Edmonton, Canada
01.2011 - 01.2012
Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
Processed transactions accurately while maintaining a high level of customer service.
Increased sales by building strong customer relationships and providing excellent service.
Helped customers locate products and checked store system for merchandise at other sites.