RUSSELL DONEATHY
Barrie,ON
Summary
A customer-focused, strategic-thinking sales professional with over 15+ years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Very effective at building and maintaining loyal customer base to maintain consistent revenue streams. Proficient in CRM software use and lead optimization. Offering exceptional communication and organizational skills combined with industrious, personable and entrepreneurial nature.
Overview
28
28
years of professional experience
Work History
Business Consultant
Augur Consulting
Barrie, Ontario
09.2024 - Current
- Researched industry best practices to inform decision making around proposed solutions.
- Collected, tracked and evaluated current business and market trend data.
- Assisted in the development of performance metrics that measure progress against goals.
- Assisted with the development of forward-thinking and effective operational policies to address changing needs.
- Reviewed established procedures to assess areas in need of improvement.
- Conducted interviews with key stakeholders to understand business needs and objectives.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Set specific goals for projects to measure progress and evaluate end results.
Senior Consultant, Business Services
OSL Direct
Barrie, ON
10.2023 - 05.2024
- Provided consultation on strategies for increasing profitability.
- Developed relationships with owners to secure favorable terms and pricing.
- Evaluated customer data to develop targeted strategies.
- Assessed customer issues, researched solutions and implemented corrective actions to maintain high satisfaction.
- Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
- Implemented strategies to take advantage of new opportunities.
Small Business Representative
Prime Communications
Barrie, ON
02.2022 - 03.2023
- Promoting Rogers products and services to businesses in Central Ontario.
- Contacted and developed working relationships with executives and business owners.
- Prospected new opportunities by identifying promising commercial customers and qualifying leads.
- Discussed pricing and negotiated service contracts to secure agreements.
- Scheduled sales appointments and met with potential customers to explain benefits of products and services.
- Implemented professional sales presentations to creatively communicate product quality and market comparisons.
Sales & Project Manager
The Garage Door Store
Muskoka, ON
06.2018 - 09.2019
- Forecasted, scheduled and monitored project timelines, personnel performance and cost efficiency.
- Saved costs by establishing and cultivating vendor relations to resolve site issues.
- Coordinated complex contract administration, including defining project milestones and developing budget.
- Oversaw adherence to project timelines and budget constraints.
- Automated office operations by managing client correspondence, records, contracts and data communications.
- Managed estimation processed by preparing specialty subcontractor bid packages, material procurement for project management, contracts review and preparing action lists.
Residential Sales Representative
Rogers Communications
Central, ON
03.2016 - 10.2016
- Quota driven direct sales to residential markets. Team Leader position offered in 2nd month.
- Improved operations by working with team members and customers to find workable solutions.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Performed site evaluations, customer surveys and team audits.
- Recognized by management for providing exceptional customer service.
Sales Manager
The Community Shield
Central, ON
05.2010 - 10.2016
- Developed and managed regional sales program and market operations.
- Penetrated new markets by investigating competitor products, services and trends.
- Utilized customer relationship management software to maintain records of customer activities and networking opportunities.
- Established productive and professional relationships with key customers in assigned territories.
- Measured key performance indicators, tracking weekly and quarterly volume and revenue figures to meet targets.
- Exceeded sales targets through effective marketing and negotiation strategies.
- Implemented creative sales and marketing strategies to assist with quarterly targets.
- Conferred with merchants and developed partnerships to capitalize on new sales opportunities.
- Identified prospects to foster growth for new business partnerships to build pipelines.
Facility Manager
INStorage LLP
Barrie, ON
04.2009 - 05.2010
- Managed a 311-unit facility, increased occupancy 27% within 3 months.
- Assessed all aspects of facility operations and employee activities to enforce and ensure adherence to workplace safety regulations.
- Held oversight of equipment maintenance, repairs and installations scheduling and work performed.
- Organized and maintained documents, files and records.
- Trained 3 employees on best practices and protocol while managing teams to maintain optimal productivity.
- Worked with management team to improve workflows and eliminate unnecessary tasks.
- Created and implemented administrative processes and procedures to prioritize job tasks and establish personnel responsibilities.
Business Development Manager
Fastway/OMS Couriers
Central, ON
04.2008 - 04.2009
- Extensive area B2B cold-calling, time and territory management, business development. Regional location closed due to franchise conflict.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Facilitated and managed business plan development based on market and industry research.
- Drove organizational growth through deployment of highly-effective turnaround and change management strategies
Business Sales Representative
Direct Energy
Central, ON
08.2006 - 04.2008
- Extensive Natural Gas & Hydro Contract B2B cold-calling, time and territory management, business development. Monthly quotas.
- Formalized sales process to enhance operations and promote acquisition of new customers.
- Penetrated new markets by investigating competitor products, services and trends.
- Developed and implemented new sales strategies to update product lines.
- Researched and analyzed data and reports to identify trends and optimal sales strategies.
Business Sales Representative
Canadian Linen and Uniform Services
Central, ON
05.2004 - 08.2006
- Developed a large sales territory in a highly competitive marketplace.
- Contract-based B2B selling. Attaining an excellent sales record, promoted to a larger, more competitive area within the first year.
- Contacted and developed working relationships with executives and business owners.
- Scheduled sales appointments and met with potential customers to explain benefits of products and services.
- Maintained customer records to document communications and sales activity.
- Prepared sales reports and actively engaged with leadership to determine tactics for propelling profitability.
- Prospected new opportunities by identifying promising commercial customers and qualifying leads.
Sales/Team Leader/Sales Manager
Combined Insurance Co. Of America
Central, ON
02.1997 - 05.2004
- Selling to business/residential prospects and existing clients, through direct selling and service. Achieved Team Leader in 9 months, Sales Manager in 2 years completing many company awards for short and long-term sales targets.
- Managed and trained teams of 5+ representatives, developing their abilities, through a "lead from the front" approach.
- Met with each associate to establish realistic monthly sales goals.
- Collaborated with staff to maximize sales, streamline procedures and improve bottom-line profitability.
- Spearheaded training initiatives to improve employee performance and bottom-line business results.
Education
Tourism Management -
Georgian College of Applied Arts & Technology
05.1989
Skills
- Sales Management (11yrs)
- Territory Management (15yrs)
- Business Development Manager (15yrs)
- Sales Representative (15yrs)
- Hiring/Training Employees (6yrs)
- Office Software, including Salesforce (5yrs)
- Project Management (2yr)
- Facility Management (1yr)
- Strong Communicator, Closer, Negotiator
- Integral, Honest, Trustworthy, Professional, Persistent
Timeline
Business Consultant
Augur Consulting
09.2024 - Current
Senior Consultant, Business Services
OSL Direct
10.2023 - 05.2024
Small Business Representative
Prime Communications
02.2022 - 03.2023
Sales & Project Manager
The Garage Door Store
06.2018 - 09.2019
Residential Sales Representative
Rogers Communications
03.2016 - 10.2016
Sales Manager
The Community Shield
05.2010 - 10.2016
Facility Manager
INStorage LLP
04.2009 - 05.2010
Business Development Manager
Fastway/OMS Couriers
04.2008 - 04.2009
Business Sales Representative
Direct Energy
08.2006 - 04.2008
Business Sales Representative
Canadian Linen and Uniform Services
05.2004 - 08.2006
Sales/Team Leader/Sales Manager
Combined Insurance Co. Of America
02.1997 - 05.2004
Tourism Management -
Georgian College of Applied Arts & Technology
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