Russell Asciukiewicz
49 Ruddell Crescent Georgetown,ON
Summary
Passionate marketing professional with success developing and implementing strategic marketing campaigns to ultimately drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Highly-motivated with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills.
Overview
9
9
years of professional experience
Work History
Advertising Specialist
GameStop Canada
Toronto, ON
07.2021 - Current
- Developed and implemented advertising campaigns for new products and to increase brand awareness with external vendors.
- Planned advertising campaigns for online, print and other mediums.
- Negotiated with vendors to obtain maximum value on advertising campaign
- Managed multiple projects simultaneously while ensuring deadlines were met within budget constraints.
- Collaborated with internal teams on product launches and advertising strategies.
- Delivered marketing strategy updates to upper-level management.
- Prepared annual marketing campaign budgets for upper-level management and finance.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Perform quality assurance tests on all outgoing materials before release.
- Represent company at conferences, promotional events and external vendor meetings.
- Organized influencer events to help promote external vendor products.
Associate Buyer
GameStop Canada
Toronto, ON
04.2018 - 04.2021
- Ensuring over 300 Canadian locations are sufficiently stocked
- Responsible for working with vendor partners to run promotions/sales
- Monthly forecasting provided for all new release products
- Handled key accounts such as Funko, Square Enix, Solutions2Go
- Held various buying roles handling up to 12 accounts at a time.
- Communicated closely with stakeholders, including vendors and merchants, helping to secure well-timed deliveries.
- Negotiated prices, discount terms and transportation arrangements with suppliers.
- Sourced new vendors and suppliers to boost product offerings and increase profit margins at each store location.
Merchandising Coordinator
GameStop Canada
Toronto, ON
11.2017 - 04.2018
- Daily & weekly reports sent out to entire field
- Daily support of full buying team (10-person team)
- Created SKUs for all new release products
- Responsible for ensuring all markdown sales prices were changed
- Researched current and past business performance using online systems and available reports.
Merchandise Specialist & Warehouse Supervisor
RONA
Georgetown, ON
03.2015 - 11.2017
- Managed weekly flyer setup along with ordering necessary inventory
- Ensuring store all warehouse/lumberyard products are stocked each week
- Weekly product reports delivered to store manager & assistant manager
- Managed a team of 5 warehouse employees - Continued motivation and support with all staff
- Worked with in-store system to provide custom product request's for customers
Education
Marketing Diploma - Business - Marketing
Fanshawe College
London, Ontario04.2017
Skills
- Vendor Relations
- Retail Marketing
- Campaign Management
- Decision-Making
- Work Planning and Prioritization
- Marketing Strategies
- Product Advertisements
- Vendor Relations
- Partnership Marketing
- Proficient in MS Office
- Interpersonal and written communication
- Customer service
- Marketing knowledge
- Strong work ethic
- Multi-tasking
- Relationship building
- Attention to detail
- Conflict resolution
- Problem-solving
Accomplishments
- Working as sole person in marketing during FY2024 operating a $7M budget with over 200 store locations and over 40 vendor accounts
- Worked with over 20 vendors to meet a $4.5M annual marketing budget goal between years of 2021-2023
- Exceeded sales goals by an average of 25% in 2019 while handling over 10 toys & collectable accounts
- Negotiated with vendors, saving the company over $500,000 annually in markdown support.
- Promoted from Merchandising Coordinator to Associate Buyer in less than 12-months
References
References available upon request.
Timeline
Advertising Specialist
GameStop Canada
07.2021 - Current
Associate Buyer
GameStop Canada
04.2018 - 04.2021
Merchandising Coordinator
GameStop Canada
11.2017 - 04.2018
Merchandise Specialist & Warehouse Supervisor
RONA
03.2015 - 11.2017
Marketing Diploma - Business - Marketing
Fanshawe College
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