Rupalika Johri
Royal Bank of Canada, RBC
Toronto,ON
5
years of professional experience
Results-driven Communications Specialist with over three years of experience in email marketing, social media strategy, and digital content development. Proven ability to craft comprehensive communication strategies that effectively convey key messages to diverse audiences, enhancing brand presence and engagement. Expertise in leveraging media relations and content creation to drive impactful results. Demonstrated success in fostering collaborative team environments and achieving measurable outcomes in fast-paced settings.
Work History
Communications Analyst
2 Months- Analyzed communication strategies to enhance stakeholder engagement and collaboration.
- Coordinated cross-functional teams to implement internal communication initiatives and campaigns.
- Streamlined processes for content creation, ensuring clarity and consistency across platforms.
- Supported leadership in crafting strategic messages aligned with organizational goals and values.
- Ensured consistency in tone-of-voice across all written materials by developing a comprehensive style guide.
- Supported executive leadership with timely analytics reports for informed decision-making in communication strategy.
- Elevated brand recognition by designing impactful visual materials aligned with company identity guidelines.
- Developed comprehensive communication plans for successful product launches, marketing campaigns, and events.
- Contributed to overall business growth by collaborating with sales and marketing teams on targeted lead generation campaigns.
Communications Specialist
6 Months- Developed and executed comprehensive internal communications and marketing strategies to reinforce the company's brand identity, promote core mission and values, and drive engagement around key initiatives.
- Led cross-functional collaboration with internal teams to manage and optimize digital and content marketing initiatives—including website updates, SEO, social media, email campaigns, and multimedia production—to increase audience engagement and support lead generation efforts.
- Authored and edited a wide range of internal communications, including company-wide newsletters and executive messages from the CEO and HR leadership, to enhance transparency, alignment, and organizational reputation.
- Managed end-to-end execution of quarterly town halls and leadership presentations for audiences of over 700 employees, ensuring seamless coordination, impactful messaging, and professional delivery.
- Maintained a detailed internal communications calendar, ensuring timely rollout of campaigns, initiatives, and company-wide updates with precision and attention to detail.
- Partnered closely with the Marketing team to ensure alignment between internal and external communication strategies, maintaining consistent messaging and upholding brand standards across all channels.
Communications and Marketing Events Specialist
1 Year 2 Months- Event & Project Management: Coordinated 15+ corporate events, managing logistics, budgets, and ensuring alignment with marketing goals. Oversaw 5+ concurrent projects, meeting deadlines and objectives.
- Email Marketing & Content Strategy: Led 20+ Mailchimp campaigns, engaging 2,000+ stakeholders, and worked with teams to optimize messaging, increasing engagement by 15%.
- Vendor & Partner Relations: Managed relationships with 10+ vendors and sponsors, overseeing contracts and ensuring timely service delivery.
- Design & Digital Content: Created marketing materials using Canva, including flyers, social media posts, and email templates, ensuring consistent branding. Managed the company website via WordPress, updating content and optimizing user experience.
- Communications & Stakeholder Engagement: Developed clear and impactful communication strategies for internal and external audiences, ensuring consistent messaging across platforms and improving stakeholder engagement. Have worked with companies like Desjardins, Manulife, Sunlife, RBC etc.
- KPI Tracking & Quality Assurance: Defined and tracked KPIs for campaigns and events, adjusting strategies for optimal results, while ensuring all materials met internal quality standards and compliance.
- Successfully executed 40+ corporate events both online and in person across 9 offices in eastern Ontario, achieving 90% positive feedback from attendees, boosting brand recognition.
- Led 20+ email campaigns through Mailchimp, increasing engagement by 25% and driving 30% higher event attendance.
- Negotiated contracts with 10+ vendors, reducing event costs by 20% while maintaining high-quality service.
- Spearheaded content strategy updates, driving a 40% increase in audience engagement and digital reach across email and social platforms.
- Delivered all events on time and within budget, streamlining event planning processes and reducing prep time by 15%.
Public Relations and Events Specialist (Co-op)
3 Months- Event Management: Organized DesignThinkers 2022 and related conferences, handling logistics, speaker coordination, and ensuring smooth execution and attendee satisfaction.
- Website Maintenance: Updated and managed the company website with industry news, keeping stakeholders informed.
- Social Media Strategy: Led social media campaigns, monitored performance, and analyzed results to boost engagement.
- Email Campaigns & Feedback: Designed and sent targeted email campaigns, gathering feedback to refine communications.
- Cross-functional Collaboration: Worked with teams to ensure consistent messaging and branding.
- Media Relations: Researched and built media lists, establishing strong relationships with key outlets for positive coverage.
Journalist (Contract)
1 Year- Fact-Checking & Research: Verified breaking news headlines through background research, expert interviews, and legal consultation for sensitive stories.
- Content Creation: Wrote and published news articles, coordinated images, and ensured proper layout for online platforms.
- Show Production: Contributed to 'Khana Toh Banta Hai' by assisting in script creation, cinematography, and behind-the-scenes operations.
- Digital Content & SEO: Produced general news content for YouTube and the website, optimizing for SEO to improve visibility.
- Editorials & News Writing: Authored editorials and news pieces based on wire sources and original research.
- Podcast Hosting: Hosted podcasts on the Korean 'Hallyu' wave, collaborating with experts and enthusiasts.
- Television Broadcasting: Anchored live news segments and produced short lifestyle and entertainment videos.
Editorial Journalist (Internship)
6 Months- Newsgathering, web reporting, video and audio editing, photo story development, and Search Engine Optimization. Researched and edited articles on sports and general news with short deadlines.
Education
Post Graduate Diploma (Honours) - Public Relations and Corporate Communications
Bachelor - Journalism and Mass Communications
Skills
Competitor Research
Event Management
Stakeholder communications
Copywriting and Editing
Data Analysis
Google Analytics
Strategic Marketing
Detail Oriented
Media relations
Social media management
Email marketing
Copyediting
Campaign development
Public relations
Analytics reporting
Change Communications
Timeline
Communications Analyst
Royal Bank of Canada, RBC
10.2025 - 12.2025Read More
Communications Specialist
Euna Solutions
04.2025 - 10.2025Read More
Communications and Marketing Events Specialist
Qualified Financial Services
12.2022 - 02.2024Read More
Public Relations and Events Specialist (Co-op)
Association of Registered Graphic Designers
09.2022 - 12.2022Read More
Journalist (Contract)
TV9 Digital - Associated Broadcasting Limited
01.2021 - 01.2022Read More
Editorial Journalist (Internship)
The Times Of India
06.2020 - 12.2020Read More
Bennett University
Bachelor from Journalism and Mass Communications
Read More
Seneca College
Post Graduate Diploma (Honours) from Public Relations and Corporate Communications
Read More