Rupalika Johri
Toronto,ON
Summary
Results-driven Communications and Digital Marketing Specialist with over 3 years of experience developing and executing email marketing, social media strategies, and digital content that enhance audience engagement and increase brand visibility. Proven expertise in managing and optimizing WordPress websites, creating targeted, data-driven campaigns, and leveraging tools such as Mailchimp and Google Analytics to drive measurable growth. Skilled collaborator passionate about aligning marketing initiatives with organizational goals, continuously learning, and contributing to fast-paced, high-performing teams. Adept at supporting demand generation efforts, maintaining marketing and communications calendars, and delivering impactful digital experiences across multiple platforms.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Communications Specialist
Euna Solutions
Oakville, ON
04.2024 - Current
- Developed and executed comprehensive internal communications and marketing strategies to reinforce the company’s brand identity, promote core mission and values, and drive engagement around key initiatives.
- Led cross-functional collaboration with internal teams to manage and optimize digital and content marketing initiatives—including website updates, SEO, social media, email campaigns, and multimedia production—to increase audience engagement and support lead generation efforts.
- Authored and edited a wide range of internal communications, including company-wide newsletters and executive messages from the CEO and HR leadership, to enhance transparency, alignment, and organizational reputation.
- Managed end-to-end execution of quarterly town halls and leadership presentations for audiences of over 700 employees, ensuring seamless coordination, impactful messaging, and professional delivery.
- Maintained a detailed internal communications calendar, ensuring timely rollout of campaigns, initiatives, and company-wide updates with precision and attention to detail.
- Partnered closely with the Marketing team to ensure alignment between internal and external communication strategies, maintaining consistent messaging and upholding brand standards across all channels.
Communications, Marketing and Events Specialist
Qualified Financial Services
Toronto, ON
12.2022 - 02.2024
- Managed and optimized the company’s WordPress website, including daily content updates, landing page creation, blog publishing, SEO enhancements, and site performance monitoring. Led a content refresh that increased site traffic by 35% and improved user engagement by 25%.
- Created campaign-specific landing pages and microsites to support event registrations, lead generation, and product awareness. Ensured responsiveness and user experience across devices.
- Executed 20+ targeted email campaigns using Mailchimp, reaching over 2,000 stakeholders and increasing engagement by 25%. Familiar with HubSpot for campaign building and lead tracking.
- Collaborated with cross-functional teams, including marketing, sales, and HR, to align messaging, drive campaign performance, and ensure brand consistency across all digital channels.
- Monitored and reported on digital performance using Google Analytics and WordPress plugins. Analyzed KPIs such as traffic sources, bounce rates, and conversions to inform strategy and content updates.
- Led SEO-focused content initiatives, including metadata updates, internal linking, and keyword-aligned web copy. Helped improve organic search visibility by 40% across key pages.
- Maintained a detailed communications calendar to coordinate updates, campaigns, and initiatives with precision and timeliness. Streamlined workflows, reducing turnaround time by 15%.
- Designed branded visuals using Canva, including banners, event graphics, and email templates, ensuring a consistent look and feel across all digital assets.
Public Relations and Events Specialist
Association of Registered Graphic Designers
Toronto, ON
09.2022 - 12.2022
- Executed and coordinated high-profile events, including DesignThinkers 2022, overseeing logistics, speaker management, and attendee experience to ensure seamless delivery and positive engagement.
- Developed and implemented digital marketing and communication strategies, maintaining the company website with industry updates, spearheading social media campaigns, and optimizing targeted email outreach.
- Cultivated and managed media relationships, researching and curating media lists, securing press coverage, and collaborating cross-functionally to ensure consistent messaging and brand alignment.
Journalist
TV9 Digital - Associated Broadcasting LTD.
Delhi
01.2021 - 01.2022
- Researched, fact-checked, and authored news articles, editorials, and digital content, ensuring accuracy and optimizing for SEO to enhance audience reach.
- Produced and managed multimedia content, including YouTube videos, podcasts, and television segments, collaborating with experts to deliver engaging and informative stories.
- Anchored live broadcasts and coordinated show production, assisting with scripting, cinematography, and behind-the-scenes operations for high-quality storytelling.
Education
POST GRADUATE DIPLOMA - PUBLIC RELATIONS AND CORPORATE COMMUNICATIONS
Seneca College
Toronto12.2022
BACHELOR OF ARTS (B.A.) - JOURNALISM AND MASS COMMUNICATION
Bennett University
India07.2021
Skills
Skills
Digital Analytics & CMS
- Google Analytics
- WordPress
- Wix
Email Marketing & Campaigns
- Mailchimp
- HubSpot (familiarity)
Design & Multimedia Tools
- Canva
- Adobe Illustrator
- Adobe Premiere Pro
Communication & Collaboration Platforms
- Slack
- Zoom
- Microsoft Teams
Presentation & Office Tools
- Microsoft PowerPoint
- Google Workspace (Docs, Sheets, Slides)
Communications & Coordination
- Internal communications strategy
- Managing large-scale presentations (700 attendees)
- Communications calendar management
- Stakeholder engagement
- Cross-functional collaboration
Certification
- Google Analytics - LinkedIn Learning
- Wordpress Essential Training - LinkedIn Learning
- Social Media Management - LinkedIn Learning
Timeline
Communications Specialist
Euna Solutions
04.2024 - Current
Communications, Marketing and Events Specialist
Qualified Financial Services
12.2022 - 02.2024
Public Relations and Events Specialist
Association of Registered Graphic Designers
09.2022 - 12.2022
Journalist
TV9 Digital - Associated Broadcasting LTD.
01.2021 - 01.2022
POST GRADUATE DIPLOMA - PUBLIC RELATIONS AND CORPORATE COMMUNICATIONS
Seneca College
BACHELOR OF ARTS (B.A.) - JOURNALISM AND MASS COMMUNICATION
Bennett University
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