Rukayat Sikiru
Ottawa,Canada
Summary
Passionate and strategic marketing and communications specialist with a talent for transforming brands through compelling storytelling, innovative problem-solving, and data-driven decision-making. Skilled in nurturing leads and cultivating customer loyalty, excelling at creating captivating content and seamless digital experiences that engage audiences and foster long-term relationships. Thriving in fast-paced, high-growth environments, constantly seeking new ways to elevate marketing efforts and deliver memorable customer experiences. Possesses a unique blend of creativity, analytical insight, and a deep understanding of human behavior, ready to push the boundaries of what's possible.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Social Media & Communications Specialist
Camp Aftermath
03.2024 - Current
- Developed and executed digital content strategies across social media, email, and the web, increasing engagement among key stakeholders (donors, volunteers, and veterans)
- Managed content calendar and strategically communicated organizational messages, improving consistency and reach
- Conducted audience research to refine messaging, leading to more targeted communications and better audience resonance
- Utilized analytics tools to measure engagement and optimize content strategies, driving a 20% increase in social media interactions over four months
- Streamlined internal communication processes by implementing effective communication tools and platforms.
- Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Conducted market research to inform communication strategies, ensuring messages resonated with intended audience.
Retail Keyholder
La Vie En Rose
08.2022 - 02.2024
- Served as a trusted leader and brand ambassador, ensuring operational excellence and customer satisfaction
- Created a memorable shopping experience for customers by understanding their needs and providing personalized product recommendations
- Strengthened communication and strategic sales tactics, contributing to the store's overall success
- Participated in regular team meetings to discuss performance metrics, set goals, identify areas for improvement and share best practices.
- Coordinated employee schedules efficiently, balancing individual availability with store staffing needs during peak hours or special events.
- Resolved customer complaints professionally, ensuring their concerns were addressed promptly and effectively.
Internal Communications Specialist
KennyTKay
10.2021 - 05.2023
- Led internal communication initiatives, resulting in a 25% improvement in cross-departmental response times
- Developed internal newsletters and engagement programs to align employees with company goals, fostering a more unified and productive environment
- Created and implemented communication feedback systems, enhancing strategy effectiveness and improving employee satisfaction by 15%
- Increased employee retention rates by fostering a positive work environment through regular recognition of individual and team achievements.
- Promoted company vision through announcements and communications.
- Supported organizational change initiatives by crafting transparent messaging to keep employees informed and engaged.
- Planned and executed effective internal communications and engagements campaigns to educate employees about initiatives.
- Improved overall company culture by soliciting employee feedback and working closely with leadership to implement recommended changes.
- Reduced misunderstandings by crafting clear and concise messaging for various internal audiences.
- Provided valuable support during company mergers and acquisitions, facilitating smooth transitions by keeping employees informed and maintaining open lines of communication.
Junior Creative Strategist
Origin8 Limited
03.2019 - 06.2021
- Developed and executed customer engagement strategies, improving retention and customer satisfaction across multiple brands
- Led content creation for multi-channel campaigns, optimizing digital assets to increase engagement by 30%
- Conducted customer segmentation and analysis, ensuring targeted communication strategies and better customer targeting for long-term growth
- Increased client engagement by creating visually compelling presentations and pitch decks to communicate creative strategies effectively.
- Championed creativity throughout the organization by advocating for innovative ideas and fostering a culture of collaboration among team members.
- Established strong client relationships through effective communication and collaboration, resulting in repeat business opportunities.
- Played a pivotal role in product launches by crafting attention-grabbing messaging and visuals, driving consumer interest and boosting sales.
- Created suite of reactive KPIs spanning growth and brand and tied back to business objectives.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Monitored progress of projects, keeping on schedule and within budget.
- Developed style guides to promote consistent branding across projects.
Digital Marketing & Communications Associate
Origin8 Limited
06.2017 - 02.2019
- Managed integrated digital campaigns, contributing to a 20% increase in customer engagement through email, social media, and blogs
- Developed post-purchase email campaigns, resulting in improved customer retention rates
- Analyzed market trends and competitor data to identify opportunities for growth, leading to an expanded market share.
- Managed budget allocation for multiple projects, delivering results while staying within financial constraints.
- Enhanced social media engagement by creating compelling content tailored to specific platforms.
- Drove content marketing campaign and editorial calendar to deliver high-quality content and optimize performance.
- Planned and executed promotional materials to drive brand consistency.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Wrote engaging and successful marketing, advertising, and website copy.
Social Media and Communications Intern
Babcock University
10.2014 - 05.2016
- Assisted in creating and executing social media strategies to engage students, faculty, and alumni
- Contributed to writing and editing content for social media platforms, improving engagement and awareness around university events
- Supported the internal communications team in drafting newsletters and promotional materials, enhancing communication flow across campus
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
- Prepared social media posts and videos with eye for viral content strategies.
- Assisted in the development of internal and external communication strategies, resulting in improved stakeholder relations.
- Assisted in planning college events.
Education
Graduate Certificate - Brand Management
Algonquin College
05-2024
B.Sc. - Marketing Management & Communications
Academic City University
07-2021
Post-Baccalaureate Diploma - Communications, Media, and Professional Writing
Babcock University
05-2016
Skills
- Multi-channel campaign execution
- Customer retention
- Product adoption campaigns
- Audience segmentation
- Salesforce
- HubSpot
- Marketo
- Google Analytics
- A/B Testing
- Data Analysis & Reporting
- Copywriting & Storytelling
- Social media & community engagement
- Brand strategy & positioning
- Market research
- Content creation
- Asana
- Trello
- Strategic planning
- Cross-team collaboration
- Communication & stakeholder management
- Risk management & mitigation
- Empathy & emotional intelligence
- Adaptability
- Collaboration
- Time management
- Creativity & Innovation
- Attention to detail
- Resilience & stress management
- Internal communications
- Community engagement
- Editing and proofreading
- Interpersonal and written communication
- MS PowerPoint
- Advertising and marketing
- Relationship management
- Brand representation
- Email marketing
- Press release writing
- Creative writing
- Crisis management
- Project management
Certification
- Google Digital Marketing & E-commerce Certificate (Google)
- Web Design and Development (Cloudedge Technologies)
- HubSpot Content Marketing Certification (HubSpot Academy)
- Hootsuite Social Marketing Certification (Hootsuite Academy)
- Google Analytics Certification (Google)
- Copywriting Essentials Certificate (Udemy)
- Fundamentals of Digital Marketing (Google)
Timeline
Social Media & Communications Specialist
Camp Aftermath
03.2024 - Current
Retail Keyholder
La Vie En Rose
08.2022 - 02.2024
Internal Communications Specialist
KennyTKay
10.2021 - 05.2023
Junior Creative Strategist
Origin8 Limited
03.2019 - 06.2021
Digital Marketing & Communications Associate
Origin8 Limited
06.2017 - 02.2019
Social Media and Communications Intern
Babcock University
10.2014 - 05.2016
Graduate Certificate - Brand Management
Algonquin College
B.Sc. - Marketing Management & Communications
Academic City University
Post-Baccalaureate Diploma - Communications, Media, and Professional Writing
Babcock University
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