Ruixuan Liu

1) Cross-Industry Business Analysis & Customized Solution Support

• Led consulting projects across industrial, energy, and manufacturing sectors, delivering data-backed insights to domestic and international clients (corporations, industrial firms, utilities) to address core needs: market expansion, operational efficiency, and risk mitigation.
• Supported clients in identifying business risks (demand fluctuations, policy impacts) and growth opportunities; developed actionable solutions via cross-sector analysis and operational consulting to optimize market entry or scaling strategies.

2) End-to-End Market Research & Quantitative Data Analysis

• Conducted comprehensive research via primary (stakeholder interviews, customer surveys) and secondary (industry reports, trend databases) sources—covering market sizing, competitive mapping, cost-benefit (CAPEX/OPEX) analysis, and supply chain dynamics.
• Built and validated data models to forecast market trends (supply, demand, pricing); translated quantitative findings into strategic recommendations (product positioning, resource allocation) for data-driven decision-making.
• Used policy analysis and market intelligence to diagnose client pain points (inefficient workflows, misaligned strategies) and evaluate improvement opportunities.

3) Team Collaboration, Stakeholder Engagement & Reporting

• Collaborated with cross-functional teams (data specialists, project managers) to align research direction, manage timelines, and guide junior analysts—ensuring data accuracy and high-quality deliverables.
• Handled regular client communications: shared project progress, addressed inquiries, and integrated feedback to refine analysis and meet business objectives.
• Independently developed concise reports and presentation decks for MNCs, synthesizing complex data (market trends, cost analyses) into clear, actionable insights.

4) Industry Insights & Stakeholder Network Building

• Attended domestic and international industry conferences, forums, and sector meetings to track cross-industry trends (digital transformation, sustainable operations) and build stakeholder networks.
• Represented the firm in industry engagements, sharing research insights to position the team as a trusted source of business information.

1) Industry Research & Data-Centric Insight Extraction

• Conducted end-to-end research for clients across sectors (healthcare, consumer goods, industrial) to support market access, strategy adjustment, and product positioning—focusing on translating raw data into actionable business insights.
• Leveraged primary (interviews, surveys) and secondary (industry databases, policy docs) data sources to complete competitive landscape mapping, market entry analysis, and new product launch research; ensured data collection aligned with research objectives to lay a solid foundation for subsequent analysis.

2) Quantitative & Qualitative Data Analysis & Model Building

• Customized research tools (questionnaires, interview guides) for client needs; consistently delivered high-quality datasets (20+ in-depth interviews or 1,000+ surveys per project) to support analysis.
• Built and validated market analysis models (e.g., market size estimation, demand forecasting) to quantify trends; used Excel (pivot tables, statistical functions, trend analysis) to process quantitative data, and synthesized qualitative findings to identify key drivers (e.g., consumer preference shifts, policy impacts).
• Translated complex analysis results into clear conclusions, directly supporting clients’ strategy adjustment and product positioning decisions.

3) Data Visualization & Report Delivery

• Led the design of data visualization materials for over 20 projects: used Tableau, Excel to model and transform complex data (market trends, competitive gaps, consumer insights) into intuitive, easy-to-understand visuals—enhancing the readability and persuasiveness of analysis results.
• Independently drafted research module reports; structured content around data logic, and used storytelling techniques to link data findings with business implications, ensuring clients could quickly grasp core insights.
• Presented project outcomes directly to clients, using visualized reports to demonstrate model results and scenario hypotheses (e.g., market growth projections under different policies), facilitating client decision-making.

4) Project Coordination & Stakeholder Alignment

• Collaborated with stakeholders to clarify project requirements: assisted in defining research scope and data analysis priorities to ensure alignment with client goals.
• Managed project timelines and data quality: guided junior team members in data collection and preliminary analysis, conducted cross-checks on model calculations and visualization accuracy, and ensured on-schedule delivery of analysis outputs.
• Maintained regular communication with clients: provided updates on data analysis progress, addressed inquiries about model logic or visualization details, and adjusted report formats based on feedback to meet client expectations.

1. New Energy Industry Chain Research & Data Mining

• Participated in market research on non-ferrous raw materials (lithium carbonate, lithium hydroxide) for London’s new energy sector (energy storage systems, PV modules, power batteries). Tracked global supply chain dynamics (e.g., raw material demand of European battery plants, global lithium mine capacity release pace) via primary research (interviews with European automaker procurement heads, energy storage equipment manufacturers) and secondary data (industry reports, customs import/export data). Delivered industrial chain supply-demand matching analysis reports.

2. Quantitative Analysis & Market Model Building

• Built demand forecasting models for new energy non-ferrous raw materials: Integrated variables (PV installed capacity, energy storage policy subsidies, and power battery capacity plans. Conducted data extraction, cleaning from SMM database and model development to accurately predict Europe’s 1–3-year lithium demand gap and PV raw material needs.

3. Data Visualization & Report Delivery

• Designed global client-oriented new energy non-ferrous data visualization products: Used PPT for regular project reporting; integrated core indicators (raw material price trends, supply chain inventory data, downstream demand growth). Presented data via Tableau (e.g., lithium price-energy storage installed capacity correlation line charts, battery material cost structure pie charts) to improve clients’ data interpretation efficiency.

4. Cross-Regional Collaboration & Stakeholder Engagement

• Collaborated with SMM Shanghai HQ’s new energy team to synchronize global battery supply chain data (e.g., China’s power battery exports to Europe, Southeast Asian lithium salt processing capacity), ensuring alignment between London’s regional research and global industry chain analysis.