Ruibo Xu

Marketing and finance undergraduate skilled in quantitative analysis and strategic communication. Proven track record in crafting data-driven marketing campaigns and conducting comprehensive market research. Expertise in creating compelling social media content to enhance brand visibility and client engagement.

English: Fluent, Mandarin Chinese: Fluent

Omnichannel Marketing Strategy Project, University of Toronto Mississauga (Jan 2025 – Apr 2025), - Developed and implemented an omnichannel marketing campaign for Xiaomi, targeting multiple customer segments., - Created detailed customer personas and leveraged social media (YouTube, TikTok, Instagram)., - Integrated online/offline channels (Mi-Store app, website, pop-up events)., - Ensured consistent brand messaging across all touchpoints., Financial M&A Analysis Project, University of Toronto Mississauga (Jan 2025 – Apr 2025), - Conducted valuation analyses using P/E, P/S, and P/B ratios., - Performed SWOT analysis and made investment recommendations., - Used FactSet EPS forecasts to model future financial performance., - Analyzed ConocoPhillips' acquisition of Marathon Oil., Travel Guide Content Creator – Personal Social Media Project (2024), - Designed and published travel guides using Canva and Photoshop., - Researched destinations and curated engaging, data-driven content., - Grew engagement via Instagram through interactive storytelling.

Community Outreach Coordinator, Chinese Students and Scholars Association (Sep 2022 – Present) - Organized cultural events and partnered with sponsors. - Promoted events via social and campus media, increasing participation. Secretary-General, Global Goals Model UN Conference – Shawnigan Lake School (Oct 2021) - Directed 20 staff, led 3-day event for 300+ delegates. - Managed budget, secured sponsorships, improved delegate satisfaction. - Authored briefing papers and led SDG workshops.