Rui Li
Mississauga,Canada
Summary
- Results-driven professional with 5+ years of experience in business and data analytics.
- Experienced in developing data marts and ETL processes to extract actionable insights; supports cross-functional teams in the telecom, gaming, and education industries.
- Proficient in Excel, SQL, Power BI, Python, Tableau, Hive, and cloud computing.
- Capable of independently producing analytical reports and building BI systems from scratch.
Overview
6
6
years of professional experience
Work History
Senior Business Analyst
Vision Academy
06.2021 - 07.2024
- Lead the BI team in restructuring the company's metric system and building BI dashboard based on Power BI
- Collaborate with the finance department to formulate the company budget and construct financial data models
- Work with the marketing department to conduct specialized analysis and provide data support for market promotions, live broadcasts, and other activities
Data Analyst
Happy Elements
10.2020 - 07.2021
- Provide data support for game testing and operations, establish relevant metric systems, and configure BI dashboards
- Conduct exclusive analysis for game events and gameplay, such as the economic system within the game and pricing strategies for buyout games
- Track and analyze market placement for the game, including analyzing the ROI of marketing efforts
Data Analyst
Bell
07.2018 - 07.2020
- Track sales data, conduct monthly and quarterly data analysis, and provide reports
- Establish data models to predict sales trends and market value, combining GIS and offline store information to manage operations and inventory
- Design and conduct business surveys and market competition analysis, analyze competitors' business actions, and provide response recommendations
- Collaborate with other departments to complete data retrieval and report writing
- Perform daily hardware updates and upgrades for the data center
Education
Master's degree - Applied Economics
University of Windsor
01.2018
Bachelor's degree - Archives/Archival Administration
Tianjin Normal University
01.2015
Skills
- SQL
- Power BI
- Python
- Predictive modeling
Languages
English
Chinese (Mandarin)
Timeline
Senior Business Analyst
Vision Academy
06.2021 - 07.2024
Data Analyst
Happy Elements
10.2020 - 07.2021
Data Analyst
Bell
07.2018 - 07.2020
Bachelor's degree - Archives/Archival Administration
Tianjin Normal University
Master's degree - Applied Economics
University of Windsor
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