RUFINA FREDY
Toronto,ON
Summary
Experienced data analytics professional with a strong background in Python, SQL, Tableau, and Power BI. Specializes in leveraging data-driven insights and predictive modeling to drive business success. Recently completed a Master's in Analytics from Northeastern University, showcasing commitment to continuous learning and staying at the forefront of industry trends. Demonstrates expertise gained through successful tenures at Tata Consultancy Services and leadership roles at Ardene. Adept at problem-solving, data visualization, and providing decision support to drive strategic initiatives. Bilingual proficiency in English and Tamil, along with intermediate French skills, enables effective communication across diverse teams and stakeholders. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Assistant Manager
ARDENE
10.2022 - Current
- Company Overview: Ardene, a leading Canadian fashion retailer with over 350 stores and 3,500 employees, offering trendy apparel, accessories, and footwear, is committed to delivering exceptional customer experiences and innovative retail solutions across North America
- Led and developed store staff, providing coaching and motivation to ensure high levels of customer service and performance, while fostering a positive and productive work environment
- Monitor and analyze store performance through sales reports, implementing strategies to meet and exceed sales targets, and driving overall store profitability.
- Oversee inventory management and visual merchandising, ensuring optimal stock levels and maintaining visual standards to enhance the in-store shopping experience.
- Ensure customer service excellence by resolving issues, training staff on service standards, and ensuring customer satisfaction goals are consistently met
- Manage daily store operations efficiently by enforcing company policies, and ensuring compliance with health and safety protocols. Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Developed strong working relationships with staff, fostering a positive work environment.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Established team priorities, maintained schedules, and monitored performance.
Data Analyst
TATA CONSULTANCY SERVICES
06.2019 - 09.2022
- Collected, cleaned, and analyzed large datasets using SQL, Python, and Excel to identify key business trends and provide actionable insights that drove strategic decision-making
- Developed interactive dashboards and visual reports using Tableau and Power BI to effectively present data insights to stakeholders, enabling data-driven solutions for complex business challenges
- Built predictive models and algorithms using Python and R to forecast business outcomes, improve customer satisfaction, and optimize operational performance across multiple projects
- Collaborated with cross-functional teams including business units and developers to gather data requirements, ensure data quality, and deliver analytical support throughout project life cycles
- Performed statistical analysis and hypothesis testing to validate data findings, generating comprehensive reports on key performance indicators (KPIs) to guide management in making informed decisions
- Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.
- Produced monthly reports using advanced Excel spreadsheet functions.
- Used statistical methods to analyze data and generate useful business reports.
- Collaborated with cross-functional teams to ensure data integrity and accuracy, resulting in better-informed decisions.
- Improved decision-making processes with accurate data analysis and visualization techniques.
- Deployed predictive analytics models to forecast future trends.
- Optimized data collection methods to enhance quality and volume of data captured for analysis.
- Utilized data visualization tools to effectively communicate business insights.
- Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
- Enhanced data accuracy by implementing rigorous data validation techniques, leading to more reliable business insights.
- Designed and developed data pipelines to acquire, clean and process data.
- Utilized data visualization techniques to present and explain complex data sets.
- Created data models to support decision-making processes.
- Developed customized reports, summarizing and presenting data in visually appealing format.
- Created dashboards to monitor and track key performance indicators.
Education
Master of Professional Studies - Analytics Program
NORTHEASTERN UNIVERSITY
Toronto, ON04.2024
Bachelor of Technology - B.tech - Information Technology
FRANCIS XAVIER ENGINEERING COLLEGE
Tirunelveli, Tamilnadu06.2020
Skills
- Python
- R
- SQL
- SAS
- Java
- C
- C
- JavaScript
- CSS(Flex box)
- HTML
- Tableau
- Power BI
- Microsoft Suites (Excel, Word, PowerPoint)
- Data Cleaning
- ETL
- Web Scraping
- Data Modeling
- Statistical Testing
- Hypothesis Testing
- AWS
- Azure
- Presentation and Public Speaking
- Analytical Problem Solving
- Decision Making
- Excellent Communication and Listening
- Collaborative
- Conflict Resolution and Negotiation
- Strategic Thinking and Planning
- Critical Thinking
- Team motivation
- Customer Relations
- Staff Training and Development
- Staff Supervision
- Data Visualization and Presentations
- Data Analysis
- Python Programming
- Excel Functions
- SQL Databases
- Requirements Gathering
- Project Management
- User Acceptance Testing
- Business process improvement
- Microsoft Office Suite
- Microsoft Excel Mastery
Certificationsinternships
- Enterprise Mobile Application Development - IBM Software training using IBM Worklight
- Mobile Communication (GSM & CDMA Technology) - Inplant training at BSNL
- Android Development - Inplant training at UNIQ Technologies
- Ethical Hacking - Internship at KaaShiv InfoTech
- MIMO App; Coding HTML, CSS, JavaScript
Other Relevant Information
French (Intermediate), Won First Prize in Mini Project Competition at Francis Xavier Engineering College.
Languages
English
Full Professional
Tamil
Native or Bilingual
French
Professional Working
Accomplishments
- Experiential Learning: Mass Culture (Internship)
January 2024 - April 2024, Toronto, Canada
During my internship, I comprehensively analyzed financial data, emphasizing revenue sources such as government funding, private contributions, and charitable donations. This analysis included a detailed examination of expenditures to optimize the efficiency of resource allocation across various charitable initiatives. One of my principal projects involved the integration of demographic factors, with a particular focus on age, to improve program targeting strategies for multiple charities. I conducted a thorough review of program descriptions and utilized this information to segment target audiences by age group. This approach not only facilitated precise targeting within specific cities but also enabled accurate predictions regarding advantageous age demographics for each initiative. Through this work, I identified significant trends, particularly concerning programs aimed at senior citizens. My efforts in delivering impactful, data-driven solutions were acknowledged when I secured first place among teams evaluated by both clients and professors, thereby highlighting the success of my strategic approach.
- Experiential Learning: Internship at VIP Tires and Services
During my internship at VIP Tires and Services, I participated in a comprehensive project at Northeastern University as part of a collaborative team. We analyzed key sales performance factors affecting VIP Tires, a tire retailer in the United States, employing advanced data analytics techniques and utilizing extensive datasets. Our team successfully identified critical sales drivers, which included pricing strategies, promotional activities, seasonality, and customer preferences. This analysis was aimed at optimizing sales strategies and enhancing the overall performance of VIP Tires. I received recognition for delivering impactful solutions, achieving first place among teams evaluated by clients, and securing second place among those evaluated by professors.
Certification
Enterprise Mobile Application Development - IBM Software training using IBM Worklight
Ethical Hacking - Internship at KaaShiv InfoTech
Timeline
Assistant Manager
ARDENE
10.2022 - Current
Data Analyst
TATA CONSULTANCY SERVICES
06.2019 - 09.2022
Master of Professional Studies - Analytics Program
NORTHEASTERN UNIVERSITY
Bachelor of Technology - B.tech - Information Technology
FRANCIS XAVIER ENGINEERING COLLEGE