Rufaida Ahmad

Content Creator & Digital Analytics | YouTube

• Produce, edit, and publish engaging digital content tailored to target audiences
• Analyze performance metrics (views, retention, engagement) to optimize content strategy
• Identify trends and audience preferences to drive growth and increase reach
• Apply marketing research and analytics to create high-performing, attention-driven content
• Maintain accuracy and consistency across captions, metadata, and branding

Grew channel to [52k Subscribers / 644.4k views]

• Audited and streamlined social media platforms, ensuring consistent branding, messaging, and visual identity
• Organized and managed digital systems, including account access, passwords, and analytics tools for efficient team use
• Tracked performance metrics and provided insights to improve campaign effectiveness and audience reach
• Developed storytelling-driven campaigns to increase donor engagement
• Created and managed fundraising initiatives, including a GoFundMe for World Refugee Day.
• Shared authentic community stories to build transparency and trust.
• Coordinated events connecting refugee women with local organizations and supporters.

• Designed promotional posters and digital content for community outreach campaigns.
• Developed marketing materials supporting interfaith dialogue programs and community events.
• Increased awareness and participation through consistent, creative messaging across platforms.
• Collaborated with program leaders to ensure all materials aligned with community and organizational goals.

• Assisted customers with product selection, styling guidance, and personalized service.
• Maintained organized, visually appealing product displays to support brand standards.
• Processed sales transactions accurately while meeting weekly sales and performance goals.
• Collaborated with team members to ensure smooth store operations and a positive shopping experience.