Rudy Abitbol

A.M.G. Medical manufactures and distributes home healthcare and medical professional products.

As VP of ECommerce & Digital Marketing at AMG Medical, I drove significant business growth through the development and execution of digital commerce strategies, including:

• Pioneered the vision, strategy, and execution of the long-range and annual business plans for digital commerce, aligning with cutting-edge A.I. advancements and market trends.
• Directed the effective implementation and management of digital commerce operations, including B2B portal, corporate and brand websites, online sales channels (such as Amazon and Walmart.ca), and D2C strategies.
• GenAI Integration: Integrating Generative AI for advanced market analysis and customer engagement, leading to enhanced digital marketing and social media strategies.
• Drove significant improvements in content development, digital marketing, and social media engagement, utilizing AI-based tools for market analysis and customer insights.
• Led cross-functional teams in developing comprehensive digital strategies, focusing on creating cohesive go-to-market plans that bolstered revenue across targeted sales channels.
• Innovated digital communication strategies to enhance customer engagement and loyalty by expanding across multiple channels like email, B2B platforms, and new retention tools (SMS, etc.).
• Instrumental in integrating and optimizing digital KPIs, including Net Sales, Average Order Value (A.O.V.), Lifetime Value (L.T.V.), Customer Acquisition Cost (C.A.C.) by Channel, and Conversion Rates, through advanced analytics and AI-driven insights.
• Implemented and managed sophisticated tracking and reporting tools, enabling data-driven decision-making and continuous improvement in digital marketing effectiveness and R.O.I.
• Results: Revitalizing communication strategy across multiple digital channels, resulting in a 62% increase in customer engagement and retention rates, B2B portal that generated a 52% increase in sales in its first year.

• Led transformation of digital commerce strategies and achieved double-digit online sales growth for four consecutive years.
• Developed and implemented eCommerce solutions, customer adoption techniques, and digital onboarding protocols, including for the mobile application.
• Curated and executed digital strategies through a new ecosystem of redesigned eCommerce platform, email automation marketing method, CRM implementation, paid ads campaigns, and content development strategy.
• Streamlined all B2B connectors like EDI, ERP partner program, Punchout, etc.
• Defined measurement framework and digital metrics to optimize online marketing spend.
• Incorporated emerging technologies and industry innovation to new digital strategies, roadmaps, and client solutions.
• Guided staff, managed financials, and optimized key performance indicators.
• Leveraged data to make better decisions and collaborated with Director of Customer Insights to develop business intelligence reporting.
• Accomplished digital revenue growth while ensuring brands leverage search practice findings and recommendations.

• Partnered with clients to define objectives and establish a plan for interactive eCommerce campaigns across all digital channels, including SEM, display, mobile, and social media.
• Presented innovative digital ideas and concepts that were developed into successful interactive eCommerce campaigns, resulting in a 30% YoY growth in sales.
• Fostered an environment of continuous improvement by implementing internal management processes like CRM (Pipedrive), Asana to streamline operations and enhance team productivity.
• Compiled insights through industry research into digital trend metrics and competitive benchmarks to stay up-to-date with the latest industry trends and technologies.
• Analyzed acquisition channels and website traffic to create on-target feedback for eCommerce managers and improve overall performance.
• Successfully managed day-to-day staff operations, including performance evaluations and compensation decisions, motivating staff to be innovative and providing clear objectives.
• Participated in the transition following acquisition by Accenture Interactive in October 2017, contributing to a successful integration of the business.
• Worked with a range of high-profile clients including Club Med, Intact Insurance, Petit Bateau, Yves Rocher, Salomon, April, L'Oréal US, Tough Mudder, Point Zero, Nicole Benisti, and Babyliss.

• Founded and led the growth of a successful digital agency that provided a range of services including eCommerce, web development, and digital marketing.
• Grew the company to 10 employees and sales to $550K per year by developing and executing digital strategies for clients in various industries, resulting in increased revenue and customer engagement.
• Built and managed a team of experts in web development, eCommerce, and digital marketing, overseeing all aspects of project delivery and ensuring client satisfaction while successfully managing budgets and timelines for multiple projects.
• Managed a team of programmers remotely located in Casablanca, Morocco, focusing on performance-oriented remote management to successfully deliver high-quality projects on time and within budget.
• Established and maintained strong relationships with clients, providing expert advice and guidance on digital trends and best practices.
• In 2015, formed a strategic partnership with Altima, leveraging our local presence and expertise in social media and influencer marketing while Altima brought their international expertise to further drive growth and success for our clients.