Ruchi Gulati

• Lead as analytics SME by providing tailored digital data consulting services and effective problem-solving strategies that help client achieve their digital business goals
• Developing data collection and analytics strategy that informs product roadmap decisions for clients digital business goals
• Consolidated multiple data sources and developing Measurement Plans for client goals of personalization and targeted marketing
• Support client data teams in conducting journey/funnel analysis to enhance user experience and drive conversion optimization
• Present findings and recommendations to executive-level stakeholders, effectively communicating key insights and action plans
• Streamlined analytics project management processes, improving efficiency, time to implementation and thus reducing overall project execution costs

Clients supported:

• Parkland ( Marketing Automation, CDP and analytics implementation),
• NFL (Martech, Adobe Implementation and Reporting),
• Disney (Mobile App Analytics Implementation),
• Super Books ( Google Analytics Tracking),
• Transact ( Data collection Strategy)

• Collaborated with digital business leads, product owners and marketing analytics team to define OKRs and KPIs for eCommerce and self-serve digital user journeys on Rogers.com and Fido.ca
• Created analytics technical specifications and implemented Adobe Tag Management solution : Adobe Launch as part of digital transformation initiative on Rogers.com
• Created analytics tracking plans for user web and mobile app journey in order to support funnel analysis and reporting
• Developed and delivered dashboards (Adobe Workspace) and presentations, identifying trends, issues and opportunities for wireless, ecommerce and self serve digital LOBs
• Analyzed customer sentiment data collected through NPS survey and presented to senior leadership gaps and opportunities for customer perceived brand identity
• Lead team of 3 digital analytics developers and 2 QA resources to ensure successful delivery and quality end-to-end analytics implementation
• Nominated for Ted Rogers Award [2018/2019] for exceptional contribution to business.

• Successfully led global Stryker website tracking project, spanning 4 different continents and business teams to support regional Stryker Corporation businesses with their online presence and to support web lead generation process
• Delivered clear, concise and timely reports and presentations on KPI trends and eCommerce performance to C-suite
• Leveraged Adobe Report Builder solution to pull analytics data from multiple report suites and perform analysis
• Received 2016 Individual Spot Award for contribution par excellence, for global website tracking project.

• Supported web analytics engagement for multiple clients [Symantec Corporation, Norwegian Cruise Liner]
• Responsible for analyzing data and creating dashboards on paid media and campaign performance for NCL
• Performed monthly website analytics tag audits and QA to ensure high quality digital data collection and reporting
• Major responsibilities included Project Management, performing big data analysis, working alongside client business teams to define and report on key business KPIs

• Conducted competitor analysis for better positioning in market and identifying growth opportunities
• Analyzed market trends and consumer behavior to inform data-driven marketing decisions
• Enhanced customer engagement, utilizing email marketing campaigns and newsletters
• Increased brand awareness by developing and implementing targeted marketing campaigns.
• Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.