RUCHA ACHARYA
Waterloo,ON
Summary
Marketing, Sales and Business Development enthusiast, pursuing an Honours degree in Psychology and Business. Passionate, creative, and detail-oriented with a strong foundation in marketing principles. Eager to contribute to the success of marketing and sales initiatives and to continue learning in a dynamic environment.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Project Assistant
School Of Pharmacy- University Of Waterloo
01.2024 - 04.2024
- Managed and streamlined the School of Pharmacy's inbox, ensuring prompt and accurate responses to all inquiries, boosting communication efficiency.
- Enhanced online presence by creating and updating webpages using the WCMS tool, providing visitors with current and accurate information.
- Increased student engagement by drafting and distributing compelling monthly emails through Mailchimp, reaching a broad audience effectively.
- Improved office productivity by offering technical support and resolving issues promptly, ensuring seamless operations.
- Successfully organized and led events, including an Open House event for 300 prospective applicants, enhancing the institution's visibility and reputation.
Marketing assistant
Bonton Holidays
05.2023 - 08.2023
- Generated leads through phone calls, emails and face-to-face interactions and increased sales by 12%, aligning with skills required for inbound lead management.
- Produced engaging content for various marketing channels, including social media, email newsletters, blogs, and website updates, to showcase our diverse travel offerings
- Leveraged SEO tools like SEMrush and Moz to optimize content for search engines and track SERP positions daily, ensuring focus on data-driven decision-making.
- Monitored website performance using Google Analytics and Google Search Console, providing insights into user behavior and keyword rankings, vital for metrics and reporting.
Education
Bachelor of Arts - Psychology And Business
University of Waterloo
Waterloo, ON2027
Skills
- SE0/SEM
- Social Media Marketing
- Microsoft Office Skills
- Administrative Support
- Cold Calling
- Adaptability
Certification
- Diploma in Digital Professional Marketing- Inc Academy
[Got practical hands on knowledge about Search Engine Optimization, Remarketing, Google Ads and Analytics, B2B Marketing on Social Media and Email marketing]
- KHDA (the Dubai government), DIL New York, and CPD London certifications for digital marketing
- Excel Essential Training (Microsoft 365)
Timeline
Project Assistant
School Of Pharmacy- University Of Waterloo
01.2024 - 04.2024
Marketing assistant
Bonton Holidays
05.2023 - 08.2023
Bachelor of Arts - Psychology And Business
University of Waterloo
- Diploma in Digital Professional Marketing- Inc Academy
[Got practical hands on knowledge about Search Engine Optimization, Remarketing, Google Ads and Analytics, B2B Marketing on Social Media and Email marketing]
- KHDA (the Dubai government), DIL New York, and CPD London certifications for digital marketing
- Excel Essential Training (Microsoft 365)
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