Ruben Farias
Santa,CA
Summary
Sophisticated Sales Manager with background propelling company offerings and brand through focused strategies. Confident and smooth communicator when delivering presentations and maintaining client relationships. Focused when analyzing competitors and target market to determine unique selling proposition and maximize revenue.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
21
21
years of professional experience
Work History
Director of Sales and Marketing
Grohe Florists
12.2019 - Current
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Analyzed sales and marketing data for improved strategies.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Assisted in beta testing to help create efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
- Conducted market research to identify potential areas of growth for future product development initiatives.
- Built relationships with customers and community to establish long-term business growth.
- Aligned company goals with customer outcomes and increased satisfaction.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Sales Manager
The Hydroponics Company
01.2009 - 06.2015
- Developed comprehensive sales strategies by analyzing market trends and customer needs.
- Cultivated a high-performing sales team for improved morale and increased productivity.
- Utilized data analytics to refine sales techniques for improved customer engagement.
- Streamlined sales workflows to reduce bottlenecks and accelerate closing cycles.
- Boosted customer retention rates, establishing robust follow-up system and personalizing client interactions.
- Improved sales forecasting accuracy, utilizing data analytics to predict market trends and adjust sales strategies accordingly.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements.
- Prepared sales presentations for clients showing success and credibility of products.
Loan Officer
Excel Mortgage
12.2003 - 09.2007
- Reviewed loan applications for compliance with lending standards by conducting thorough evaluations.
- Meticulously reviewed applicant documentation, ensuring accuracy and completeness prior to submission for underwriting approval.
- Ensured compliance with all federal and state regulations throughout the loan origination process.
- Maintained up-to-date knowledge of lending regulations by participating in training sessions.
- Built strong relationships with clients and lenders by providing personalized loan recommendations.
- Delivered exceptional customer service by promptly addressing client concerns and resolving issues as they arose during the lending process.
- Educated potential clients on various loan options, guiding them towards informed decisions that fit their financial goals.
- Developed strong relationships with customers through high levels of customer service.
- Conducted thorough credit analysis to minimize risk exposure for the financial institution.
- Established plans and payoffs for customers' loans, prioritizing control of overall costs.
- Cultivated lasting relationships with satisfied clients that led to repeat business as well as referrals from friends or family members.
Education
National Pharmacy Tech Certificate (PTCB) - Pharmaceuticals
Santa Rosa Junior College
Santa Rosa, CA03-2009
Bachelor of Science - Sociology, History
Utah State University
Logan, UT08-1994
Skills
- Sales coaching
- Pricing strategy
- Sales presentations
- Partnership development
- CRM software proficiency
- ROI analysis
Timeline
Director of Sales and Marketing
Grohe Florists
12.2019 - Current
Sales Manager
The Hydroponics Company
01.2009 - 06.2015
Loan Officer
Excel Mortgage
12.2003 - 09.2007
National Pharmacy Tech Certificate (PTCB) - Pharmaceuticals
Santa Rosa Junior College
Bachelor of Science - Sociology, History
Utah State University
Similar Profiles
Aditya SharmaAditya Sharma
Leader- Project Sales, Karnataka at LIXIL India Pvt. Ltd.(Grohe & American Standard)Leader- Project Sales, Karnataka at LIXIL India Pvt. Ltd.(Grohe & American Standard)
Gwladys NOMERGwladys NOMER
Chargée De Prescription Sédentaire at GROHE FRANCEChargée De Prescription Sédentaire at GROHE FRANCE
Alihan AgackesenAlihan Agackesen
Marketing Intern at GroheMarketing Intern at Grohe