RUBÉN RUIZ DE GYVES
Waterloo,Canada
Summary
Bilingual sales professional with 15+ years turning teams into top performers and departments into profit centers. Proven track record in retail, telecom, health sciences, automotive parts and radio sponsorship sales. Marketing degree + MIT entrepreneurship training. Currently managing a high-volume fresh foods department at Zehrs while actively looking for the next sales leadership or high-ticket closing role where I can coach reps, hit aggressive targets and speak to clients in English or Spanish from day one.
Overview
15
15
years of professional experience
1
1
Certification
Work History
HMR Manager
Zehrs (Loblaw Companies Limited)
01.2022 - Current
- Own full P&L responsibility for the entire ready-to-eat / fresh meals department
- Turn the department around from negative number to a increased of 12% sales growth YoY
- Reduced shrink 18% through tighter FIFO rotation and daily walkthrough
- Zero safety incidents in 3 years while keeping customer satisfaction scores in the top quartile of the banner
Store Manager
The Mobile Shop
01.2021 - 01.2022
- Ran a wireless kiosk inside a high-traffic grocery location
- Consistently hit 105%+ of monthly plan targets by coaching part-timers on objection handling and same-day closes
- Opened and closed solo, reconciled cash and inventory to the penny every shift
- Earned “Top Location” recognition two quarters in a row
Silver Director
Usana Health Sciences
01.2017 - 01.2020
- Built and led a cross-border team of 50+ independent associates
- Taught benefit-focused presentations and follow-up systems that generated $1.2 M in total team volume
- Personally closed six-figure annual commissions while mentoring new leaders
Sales Manager
Laboratorios Lanes
01.2017 - 01.2018
- Managed pharmaceutical sales team calling on physicians
- Created clinical value stories and CRM tracking that increased prescription volume 22% in 10 months
Parts Manager
Kenworth Dealership (PACCAR)
01.2011 - 01.2017
- Oversaw parts sales for two branches; introduced fleet maintenance bundles
- Grew aftermarket revenue 28% and launched the PACCAR Parts Fleet Services program in the region
- Earlier career includes co-hosting a top-rated morning radio show and creating the “Los40tours” concert-tour sponsorship project (2016-2019).
Education
Bachelor of Marketing - Marketing
Universidad Del Valle De México
Tuxtla Gutiérrez, Chiapas. México.01.2009
Skills
- High-ticket & consultative closing
- Training and development
- Proficient in Spanish and English
- CRM & POS systems (Salesforce basics, Shopify POS, PC Optimum)
- Objection handling & rapport building
- Effective video communication
- Sales performance optimization
- Proven sales approaches
- Strategic negotiation skills
- Sales coaching
Languages
Spanish
Native or Bilingual
English
Full Professional
Certification
- Becoming an Entrepreneur – MIT LaunchX (2017)
- Strategic Social Media Marketing – MicroMasters (2018)
- Inclusive Leadership Training – CatalystX (2018)
- Marketing Digital: Content & Community Manager – GalileoX (2018)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Music
Sports
Self Development
Travel
Food
Health and Fitness
Timeline
HMR Manager
Zehrs (Loblaw Companies Limited)
01.2022 - Current
Store Manager
The Mobile Shop
01.2021 - 01.2022
Silver Director
Usana Health Sciences
01.2017 - 01.2020
Sales Manager
Laboratorios Lanes
01.2017 - 01.2018
Parts Manager
Kenworth Dealership (PACCAR)
01.2011 - 01.2017
Bachelor of Marketing - Marketing
Universidad Del Valle De México