Summary
Overview
Work History
Education
Skills
Work Availability
Roy Kenda

Roy Kenda

Digital Marketing Specialist
Toronto,ON
“2% - The average conversion rate whether you are selling elephants or iPods”
Avinash Kaushik, Analytics Evangelist at Google

Summary

Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Overview

18
18
years of professional experience

Work History

Digital Marketing Specialist

Self Employed
Toronto, ON
05.2004 - Current
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Optimized social media channels and web pages to improve SEO and usability.
  • Evaluated market trends to stay current on consumer and competitor changes.
  • Created social media content with innovative brand messaging to support new product launches.
  • Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
  • Implemented new strategies to improve click-through rates and conversion.
  • Created content strategies for digital media.

Education

Specialization - Search Engine Optimization

University of California Davis, Online
02.2021 - 05.2021

Certification - Inbound Marketing

HubSpot Academy, Online
08.2019 - 08.2019

Skills

Multi-channel marketing

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Work Availability

monday
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evening
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Roy KendaDigital Marketing Specialist