Roxana Ichim
Waterloo,ON
Summary
Proactive and achievement-oriented Marketing specialist with a B.S. in Economics, bringing over 7 years of marketing and leadership, recognized for strong communication, organization, and administrative support skills. Analytical and quality-focused professional, natural leader, adapting easily to changes in priorities and seamlessly managing multiple assignments simultaneously.
Overview
16
16
years of professional experience
Work History
Marketing And Business Development Coordinator
N Drafting And Design Inc
11.2018 - Current
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Overseeing and coordinating delivery of collateral materials on timely basis through external vendors
- Optimized email campaigns to increase open and click-through rates.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Safety and Compliance Coordinator
Service Freight Systems
01.2017 - 11.2017
- Worked closely with stakeholders to ensure compliance with transportation industry regulation in order to minimize risk
- Developed and implemented safe operational procedures which identified and consider all relevant hazards
- Managed data base of over 10,000 partners, constantly updating and growing it with partners for food transportation.
- Implemented company compliance programs by researching changes in food transportation legislation, maintaining company policy documentation and educating personnel on compliance policies.
- Developed and maintained compliance database, tracking all compliance activities and documents.
- Reviewed, revised and updated compliance policies and procedures to confirm continual compliance with applicable laws.
- Collaborated with sales and marketing departments and other business units to address indications of improper sales practices and market conduct violations.
Operations and Logistics Coordinator
CWS - Eshipper
01.2013 - 01.2016
- Elevated customer satisfaction, earning accolades from clients and managers for resolution of complex issues and transforming potentially image-damaging field failures into successes
- Effectively manages 50+ customer accounts daily including order fulfillment, expedited order handling, moves, adds, and account changes with keen attention to detail
- Cut redundancy in order tracking systems, serving as key player in process improvement meetings.
- Conducted investigations to resolve issues related to logistics and cargo movements.
- Prepared and documented shipment activities and cargo movements to enable tracking history and maintain accurate records.
- Negotiated freight rates with third-party vendors to acquire cost-effective contracts.
- Liaised with internal and external stakeholders to facilitate smooth operations.
Sales and Marketing Supervisor
Personal Wellness
01.2008 - 01.2012
- Managed virtual presence, coordinated development and update of company website and promoting brand on social media channels and increased customer satisfaction by providing dedicated quality and thorough customer service to small, mid-sized, and enterprise clients
- Assisted sales teams to win new business by researching and preparing customer reports to support financial planning and budgeting needs.
- Recruited, interviewed and hired team members and implemented mentoring program to promote positive feedback and engagement.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 15% in sales
Marketing Assistant
Jinfo Tours
01.2008 - 01.2012
- Managed ongoing campaigns for advertising on TV, outdoor spots, ads, and flyers to ensure remaining on original scope, on-schedule, and on-budget
- Managed participation at National Tourism Fair in October 2007, negotiating with suppliers on cost of promotional materials and stand design while working effectively to create Fall/Winter season deals for catalog and event reception
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
Education
Graduate Certificate With High Honors - Business, Marketing, Advertising , Communications
Sheridan College
Mississauga, ON04.2020
Bachelor's Degree - Business Economics, Communications
Academy of Economic Studies
Bucharest 09.2006
Skills
- Market research
- Market Analysis
- Issue Resolution
- Strategic Planning
- Social Media
- Consultative Sales
- Customer Engagement
- Negotiation
- Attention to Detail
- Problem Solving
- Complex Negotiations
- Public Presentations
- Brand Development and Marketing
- Business Management and Development
- Calendar Maintenance
- Competitive Analysis
- Customer Satisfaction
- Product Promotion
- Client Meetings
- Social Media Campaign
- Customer Demographics
- Microsoft Office
- New Product Introductions
- Personnel Development
- Brand Positioning
- Public and Media Relations
- Social Media Platforms
- SEO Strategy and Execution
- Segment Strategies
- Professional Relationships
- Product Presentation
- Customer Consultations
- Business Operations
- Customer Buying Habits
- Social Media Content Writing
- Product LifeCycle Management
- Account Growth
- Administering Social Media Accounts
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
Marketing And Business Development Coordinator
N Drafting And Design Inc
11.2018 - Current
Safety and Compliance Coordinator
Service Freight Systems
01.2017 - 11.2017
Operations and Logistics Coordinator
CWS - Eshipper
01.2013 - 01.2016
Sales and Marketing Supervisor
Personal Wellness
01.2008 - 01.2012
Marketing Assistant
Jinfo Tours
01.2008 - 01.2012
Graduate Certificate With High Honors - Business, Marketing, Advertising , Communications
Sheridan College
Bachelor's Degree - Business Economics, Communications
Academy of Economic Studies
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